Industry Retail

Founder Sana Haswani

Safinaz Muneer
Headquarters Karachi,Pakistan
Area served Karachi, Pakistan
Products Clothing, Accessories

 It sales ready-to-wear ,unstitched and haute couture

 In 2014,they celebrated their silver jubilee on completion of 25 years of their retailing

history.
 It was founded in karachi,pakistan in 1989
 It was started by two close friends with a seed investment of
few thousands
 The reason behhind starting this business was that in 1989,it
was difficult for women to work in industry
 In start their attention was to provide haute couture for
pakistani industry but later they switched to pret
Maria b
Gull ahmad
Khadi
Junaid jamshed
Deepak parwani
 Karachi
 Lahore
 Islamabad
 Rawalpindi
 Multan
 Sialkot
 Gujranwala
 Hyderabad
 Sargodha
 Peshawar
Clothing
Accessories
Time horizon
o Short range ✔
o Medium range ✔
o Long range forecast
 Time Series Components
oTrend ✔
oCyclic
oSeasonal ✔
oRandom
o Economic forecasts
o Technological forecasts
o Sales & Demand forecasts ✔

Approaches
o Naive approach ✔
o Moving averages
o Exponential smoothing
o Trend projection
o Linear regression
PRODUCT OF LIFE CYCLE
established product
-modificstions and improvements
-their product is st maturity
-
MANAGING QUALITY
• Feed back
• Booklet
• Uniqueness
• Customer loyalty

If there is any legitimate complaint,their mony will be

refunded full return policy which is new in Pakistan
CORE ELEMENTS
• Customer satisfaction
• They issue discount cards to their loyal
customers
• Performance evaluation
• Life cycle assessment
CONCEPTS OF TQM
Continuous improvement
Employee empowerment
Quality circles
MAIN ISSUE
Quality control
handle it by providing an opportunity to customers to returns and take
their full money which he has pay if he buy from sana safinaz retail store
PROCESS STRATEGIES
Use product focus
Use process focus
CAPACITY PLANNING
•Use design capacity
•Design team all sitting around the table and share their ideas

•Work in advance for making new design

CON..
 Sana safinaz is a design house that the power to
change the perception of an entire population
 By keeping in mind the general considerations, Sana Safinaz has also
made their layout strategy
 As Sana Safinaz have high customer interaction
 They also provide safer working conditions for employees and sales
person working over there in stores
 Sana Safinaz also started to make their stores bigger then before
 They also launch their seating area
 Sana Safinaz make their try rooms bigger
 Sana Safinaz use layouts like:
 Office layout
 Retail store layout
 Warehouse and storage layout
 Work-cell layout
 Product oriented layout
Office layout:
 Office of Sana Safinaz is in Karachi were they provide information to
the customers about products and deals with customer care service
 Customers can also reach them through phone and email i.e
www.sanasafinaz.com/contact
Retail Layout:
 Sana Safinaz kept their store big enough so that customers
can easily get what they want
 A recent branch has been opened in Lahore in DHA and it
has the layout like
 Sana Safinaz uses their storage in the back side of
their stores and their warehouses uses maximum of
the cube and can store large amount of articles
 The material handling cost of Sana Safinaz is high
and as a result their product cost is also high because
as their factories are located far away from their retail
store.
 Sana Safinaz uses work cell layout back at its manufacturing
area
 They have made their teams and divided each one with the
tasks like
 Designs
 Printing
 Embroidery
 Cutting
 Stitching
 Finishing
 Packing
 Delivery to warehouses
 Delivery to retail shops
 At first Sana Safinaz use Fabrication line then Assembly
line
 Fabrication line:
 Finalization of designs and printing
 Printing made according to stuff
 It requires great mechanical and engineering work

 Assembly line:
 Where the parts of clothes become a finished good
 Sana Safinaz has made a balance between its fabrication and
assembly line.
 Maintenance is an important part of OM
 No company can survive without maintenance
 It helps in improving the productivity
 It is responsible for smooth and efficient working of the
company
 Sana Safinaz has hired a specialized team for its
maintenance department
 Sana Safinaz has given its building design and maintenance
to TREEHOUSE (a company of interior and exterior
designers)
 Machinery/ Equipment/ Plant Maintenance:
 To check whether the machinery working properly

 Stock/ Inventory Maintenance:

 For the availability of stock

 Personal Information Of Customer:

 To keep maintain the record and their personal information safe

 Website Maintenance:
 For timely updating of articles regarding new arrivals and sale
information
 Building Maintenance:
 For the outlook and interior of building

 Quality Maintenance:
 For ensuring so that customer do not feel dissatisfaction regarding
the brand
 Delivery Maintenance:
 For ensuring the customer’s loyalty towards brand and not let them
frustrated
 Brand Maintenance:
 For the overall name/image of the company
 Company uses production scheduling which means that they first make
a plan that authorize the factory to manufacture a certain quantity of
specific item.
 Normally Sana Safinaz use Long- term Scheduling, Intermediate
and short term scheduling. This scheduling gives it competitive
advantage over its competitors like Maria B
 It also uses Input and Output control
 it helps them to avoid overloading
 It helps them to avoid under loading
Their customer service improve because
customers don’t have to wait too long
The quality of their product improve
Customers become more loyal
 Sana Safinaz use forward scheduling which includes:
 Immediate working on the articles after the design
decisions
 They also hire new people for completion of
operations
 Supplier
 Manufacturer
 Seller
 Franchise
 Distribution
 Supply chain design:

It changes its structure according to trend. It focus on the current

requirement.
 Supply chain planning:

Sana safinaz make planning on quarterly basis. Trend changes

after every season so its planning based on short term.
 Supply chain operation:

They make weekly operational decision.

 Cyclic view:
Sana safinaz perform every process step by step.
In this view every process in supply chain are
divided into series. It prepared clothes by different
steps which are link together.
 Understand the customer needs and demands
 Competitive edge on unique designs
 Understand the supply chain uncertainty
 Product quality
 Evaluate the objectives