Abirami S

abhisashaa@gmail.com 7397603726

linkedin.com/in/abirami-s-9275b2172

Summary
An experienced and well-maintained professional having ample amount of knowledge in banking sector and
seeking an opportunity in the organization to use my skills and be able to contribute to the firm for which I
am working. I will put my best effort to learn the company's policies and make better decisions in favor of the
company.

Experience
Digital Marketing Intern
webtoall
Apr 2021 - May 2021 (2 months)
*Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display
advertising
*Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
*Forecast marketing campaign growth and ROI for marketing campaigns.
*Manage email and social media marketing campaigns.
*Proficient in marketing research and statistical analysis
*Analyzing & providing the valid event marketing plan to management
*Preparing & providing layout, managing resources on design, web development, and testers &
launching the respective
event website.
*Creating effective SMM strategies to create brand awareness in different social media channels
*Preparing Roadmap & Action Plan on marketing which includes SEM (SEO, Adwords Campaign &
Email/SMS marketing) &
SMM (Social Media Budget) to increase Registration, Sponsors and Media Partners
*Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing.

Assistant Manager
Axis Bank
Jul 2016 - Oct 2020 (4 years 4 months)
*Effectively managed corporate client portfolios and offered financial advice regarding investments and
savings.
*Supported identifying potential sales opportunities to new business clients.
*Adapt to working in high-pressure environments under strict deadlines with the ability to organize and
handle multiple tasks simultaneously.
*Demonstrated ability to manage human, financial, and material resources towards the achievement of
stated targets.
* Exceptional written and verbal communication skills.
* Detail-oriented with strong work ethics.
*Strong in Operations
*Handling customer queries face to face, over the phone, or via correspondence
*Marketing new financial products or services.

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 *Verifying customer data to detect and identify financial fraud.
*Opening new bank accounts for individuals and companies.
*Responsible for cash management.

Education
TVS Matriculation Higher Secondary School
High School Diploma, Computer Science
2007 - 2009

Velammal College of Engineering & Technology, Madurai

Bachelor of Engineering - BE, Computer Science
2009 - 2013

THIAGARAJAR SCHOOL OF MANAGEMENT

MBA - Master of Business Administration, Operations Management and Marketing
2014 - 2016

Licenses & Certifications

The Fundamentals of Digital Marketing - Google Digital Garage

Skills
Smart Working   •   Branch Operation   •   Operations Management   •   Finance   •   Negotiation   •   Customer
Service   •   Risk Assessment   •   Interpersonal Skills   •   Problem Solving   •   Technical Skillset

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