AUDIENCE

An audience is who the product is aimed at or who is going to use the product.

CHARACTERISTICS OF AUDIENCE

 Age
 Gender
 Income level
 Interests.

TYPES OF AUDIENCE

TYPE NEEDS
Young children  Bright and cheerful colours
 Animations and sounds
 Lots of pictures
 Less text
 Simple wording
 Large text fonts
 Games/activities for content
 Easy to use (click buttons rather than type)

Teens/Adults  Attractive colours (not bright)

 Interesting content (school work, hobbies, social media)
 Balance of pictures and text
 Uncluttered (use white space)
 Don't use childish language
 Clear fonts
 Use bullet points (easier to absorb information)

Seniors  Contrasting colours (easier to read)

 Include clear instructions
 Use larger font sizes than normal
 Minimise the use of technical terms
 Consistent design (navigation buttons in the same place etc.)
 Easy to use (click buttons rather than type)

WHY SOLUTIONS MUST MEET THE NEEDS OF THE AUDIENCE

1. Reading Fonts-if the audience is senior citizens then we use a small font, they won’t be able
to read what is written since they might have eye sight problems.
2. Wording-if one uses complex and ambiguous words, children won’t be able to understand
how the product works and it will be useless for them.
3. Content-if the content is not interesting to the audience they wont use the product.
4. Attraction-when developing an ict solution for children one has to consider colour schemes
they are using. If colour is not attractive to kids, they won’t use it.

SOFTWARE COPYRIGHT

Software copyright is the protection of software from being downloaded, copied, or borrowed without
the owner’s consent and protects the author of the software.
Software copyright laws are used by companies to try to prevent the unauthorised copying of their
software.

These laws state that:

1. Software should not be copied, sold or given away to other people.

2. Software should not be used on a network of more users than you have paid for (e.g. 20 users
instead of 10).

3. Renting out software without permission is illegal.

4. Stealing code from software and then using it in your own software product is illegal.

5. Using the name of copyright software on your product is illegal (Passing off your product as
Microsoft Word for example).

WAYS SOFTWARE CAN BE PROTECTED FROM PIRACY

 When the software is bought it comes with a unique activation code. This can only be used
once and has to be typed in on a limited number of machines.
 Use of holograms- this shows that the software is a real copy. Holograms cannot be
photocopied.
 Use of licence agreements- The purchaser fills in a licence agreement and agrees to abide by
the rules
 Execution of the encryption code requires a key to run.
 Use of a dongle
 Guards hardware / software modules that have not been tampered with in any way.
 Digital signature on the CD.

LEGAL, MORAL, ETHICAL AND CULTURAL APPRECIATION

When creating an ICT solution consideration also has to be taken regarding legal, morality, ethics and
cultural issues.

Legal: Ensure copyright laws are abided by including not using any coding or branding from existing
copyrighted software.

Morality: To distinguish from right or wrong. Sometimes it may not be illegal to carry out an act
however it could be against your morals. For example setting up a fake website to deceive is not
illegal but questions your level of morality.

Ethics: Is to break a code of conduct. One example could be to leak information to a rival software
publisher or to the press about new software ideas.

Culture: When software is released in different cultures then care must be taken so that people are not
offended. For example certain use of words could be offence to one culture and not to another. If
certain computer games mock religion or cultural beliefs then again this could cause offence.

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