PURPOSIVE COMMUNICATION

WEEK 2
AGENDA:
Overview of the Course
Grading System
Nature of Communication
Elements of Communication
Principles and Characteristics of
Communication
Verbal and Nonverbal Language
OVERVIEW OF THE COURSE
 It is a three-unit course that develops students’
communicative competence and enhances
their cultural and intercultural awareness
Purposive through multimodal tasks that provide them
Communica opportunities for communicating effectively and
appropriately to multicultural audiences in a
tion local or global context.

It equips students with tools for critical

evaluation of a variety of texts and focuses
CMO 20 s 2013 on the power of language and the impact of
images to emphasize the importance of
conveying messages responsibly.
NATURE OF COMMUNICATION
 WHAT IS
COMMUNICAT
ION?
 WHAT IS
COMMUNICAT A process of sharing and
ION?
conveying messages or
information from one person
to another within and across
channels, contexts, media,
and cultures (McCornack,
2014)
ELEMENTS OF COMMUNICATION
 NOISE

FEEDBACK

C C
O O
N N
T Message T
E E
CHANNEL
X X
T T

SPEAKER/SENDER/ENCODE LISTENER/RECEIVER/DECO
R DER
PRINCIPLES & CHARACTERISTICS OF
COMMUNICATION
SCHEMATA
DRIVEN
 SCHEMATA
DRIVEN
Schema pertains to an individual’s
background knowledge.

Transmitted messages become

understandable or meaningful because of
your old knowledge.
AN INTERPRETATIVE ACT
AN INTERPRETATIVE ACT

The receiver’s main role is to interpret the

message.
 Does not guarantee direct or
automatic link between two minds
 Does not guarantee direct or
automatic link between two minds

Knowledge only becomes meaningful when

you initiate to communicate them to others.
ACTIVE, POWERFUL,
FORCEFUL
 ACTIVE, POWERFUL,
FORCEFUL

Active
Engages both the speaker and the listener

Powerful and Forceful

Elicits different meanings and reactions
SYMBOLIC
 SYMBOLIC
Signs, marks, letters, words, sentences,
images; all of which contain messages

Nonverbal communication represents

symbolic communication as well.
IRREVERSIBLE
CONTEXTUAL
CONTEXTUAL

Setting (like time, place, topic, occasion,

manner, and purpose) affects
communication.
Developmental or
Progressive
 Developmental or
Progressive

Achieving communicative competence is

not a one-time learning experience.
PROCESS
 PROCESS

Communication takes place in several

stages.
ETHICAL
 ETHICAL

A communication event is governed by

rules, morals, values, and beliefs agreed
upon by the society.
Always results into
something
 Always results into
something

It refers to two or more persons

participating in any communicative act.
The first, expresses or sends a
message; the second, responds or
reacts to the message.
Influenced by media and
technology
VERBAL & NONVERBAL LANGUAGE
 Verbal Communication

consists of symbols such as letters, words,

and other marks that you need to subject to
language or grammar rules
Non-verbal Communication

Culture bound; some are universally known

Consists of actions, tone or way of

speaking, appearance etc.
DIFFERENT NONVERBAL LANGUAGE SYMBOLS
 Body Movements

Also called as kinesics

Includes gestures, facial expression,

posture, eye movement
 Paralanguage

Extra sounds that go with your

spoken words (pitch, volume,
duration, intonation, quality)
 Time/Chronemics
Chronemics is the term that refers to
your act of studying the impact or
effect of time on your behavior.
 Distance/Proxemics
A space or distance symbolizes
or represents your thoughts or
feelings about your world.
 Physical Appearance and Object
Language
Meanings in this kind of non-verbal
language, are symbolized or
represented by dressing styles, body
types, body appearance like size or
shape, architectural designs or
structures, art objects graphic
materials, lightning effects…