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    Elizabeth Caldas
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    This document provides an overview of a company called AJE Group that produces beverages. It began operating in 23 countries across 4 continents. The company uses a growth strategy of 20-30% and has 8 brands. The summary analyzes the company's strengths such as competitive prices and logistical capacity, weaknesses like low advertising in some sectors, and opportunities in entering new markets. It also discusses performing a PESTLE analysis to understand political, economic, social, technological, legal, and environmental factors impacting the business. The conclusion highlights that Kola Real is one of AJE Group's most popular brands, Mexico consumes a lot of soda at 163 liters per person annually, and Mexico's high soda consumption provides stability and

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    This document provides an overview of a company called AJE Group that produces beverages. It began operating in 23 countries across 4 continents. The company uses a growth strategy of 20-30% and has 8 brands. The summary analyzes the company's strengths such as competitive prices and logistical capacity, weaknesses like low advertising in some sectors, and opportunities in entering new markets. It also discusses performing a PESTLE analysis to understand political, economic, social, technological, legal, and environmental factors impacting the business. The conclusion highlights that Kola Real is one of AJE Group's most popular brands, Mexico consumes a lot of soda at 163 liters per person annually, and Mexico's high soda consumption provides stability and

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views7 pages

    t1 Global Managment

    Uploaded by

    Elizabeth Caldas
    This document provides an overview of a company called AJE Group that produces beverages. It began operating in 23 countries across 4 continents. The company uses a growth strategy of 20-30% and has 8 brands. The summary analyzes the company's strengths such as competitive prices and logistical capacity, weaknesses like low advertising in some sectors, and opportunities in entering new markets. It also discusses performing a PESTLE analysis to understand political, economic, social, technological, legal, and environmental factors impacting the business. The conclusion highlights that Kola Real is one of AJE Group's most popular brands, Mexico consumes a lot of soda at 163 liters per person annually, and Mexico's high soda consumption provides stability and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Global Market

    Perspectives

    AJE
    GROUP
    Teacher: Presented By
    Nataly Valverde Asca Bazán, Alison
    Caldas Estela, Elizabeth
    Inti Zamora, Alvaro
    Ramírez Saavedra,
    Mariapaula
    Rojas Ore, Noelia
    AJE
    GROUP

    COMPANY
    Began in the midst of terrorism.
    + 23 countries
    Some trademarks
    Venezuela, Ecuador & Mexico, plants and products.
    The growth strategy: 20% - 30%

    02
    GLOBALIZATION
    +8
    BRANDS

    +23
    COUNTRIES

    4
    CONTINENTS

    08
    S
    Competitive prices.
    Presence in other countries.
    Logistical capacity of your product.

    W
    It is not very preferred in sectors A and B.
    Low advertising.

    O
    The market is constantly growing and
    innovating.
    Entry to other markets.

    Entry of new similar soft drinks.

    T Decrease in demand. Increase in production and


    marketing costs.

    04
    POLITICAL
    --Government
    policies and
    political context ECONOMIC
    PESTLE
    -Macro factors of
    the economy
    -GDP SOCIAL
    -Inflation -Social trends
    -Country risk -Consumer TECHNOLOGICAL
    assessment characteristics -Evolution of
    technology.
    -The development ENVIROMENTAL
    and advancement -Factors related to the
    of technology conservation of the
    environment. LEGAL
    -Legislation of the
    destination
    country

    05
    CONCLUSION
    Kola Real is one of the most popular
    HIGHLIGHT 1 brands of the Aje group, one of the
    greatest innovators in the beverage
    sector in the Latin American market

    Mexico is a country that


    HIGHLIGHT 2 consumes a lot of soda at an
    average of 163 liters of soda per
    person every year.

    Mexico, being a country with a


    HIGHLIGHT 3
    lot of soda consumption,
    achieves that this product
    generates stability and
    profitability.

    06
    Global Market
    Perspectives

    THANK YOU

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