Name : Yeny Rachma Wardani

NIM : 7211419075
Class : International Accounting 2019

MANAGEMENT STRATEGIC
1. From the seven principles of admirable business ethics, I choose be trustworthy. This is
because in the business, trust is a very expensive thing. Without trust, the business that is run
will not necessarily run well, let alone develop. Without trust, of course, no one will buy the
product and no one will invest in the company. So that trust is a principle that must be
maintained by the company in order to be sustainable.
2. Based on journal resources, conservation and recycling with the title Making a stronger case
for industrial energy efficiency by quantifying non-energy benefits. When efficiency
advocates understand the business decision-making perspective and can be communicated to
management using financial arguments and strategies to energy efficiency, this will reduce the
perceived risk of management. In addition, if the advocate uses energy efficiency, this may
continue to be perceived by many business people as a warm and fuzzy.

Source: https://doi.org/10.1016/S0921-3449(99)00042-7
3. Examples of Alternative Strategies in Indonesia:
Strategy
Forward Integration
Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Related Diversification
Unrelated Diversification
Retrenchment
Divestiture
Liquidation
Example
PT Kimia Farma builds its own pharmacy network, namely
Kimia Farma Pharmacy
Pt. Gudang Garam Internasional has its own cigarette paper
factory in Kediri and also in Africa
PT Indofood CBP Sukses Makmur Tbk. (ICBP) officially
acquired Pinehill Company Limited (PCL)
HM Sampoerna carries out intensive and massive
marketing and promotion activities for A-Mild brand
cigarettes,
Matahari Department Store opens various outlets in various
major cities in Indonesia. Matahari currently operates 145
outlets spread across 76 cities throughout Indonesia
PT indofood continues to develop innovations for
seasonings for instant noodle products (indomie)
Femina business group opens printing, online publishing,
distribution and circulation
PT Bank Lippo, Tbk decided to engage in the property
sector such as Lippo Karawaci and Lippo Cikarang
Ramayana has terminated employment with 421 employees
PT Bank Niaga Tbk Released all share ownership
(divestment) in PT Bank Sumitomo Mitsui Indonesia
Bank IFI liquidated by Bank Indonesia