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  • Dim Niko Ad Systems

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    Thach Nguyen
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    The document outlines a multi-stage marketing campaign testing process. Stage 1 involves an initial test of creative assets. Stage 2 narrows assets based on performance. Stage 3 scales winning assets from stage 2 and tests additional dynamic creatives. Stage 4 further optimizes costs per action through additional dynamic creative testing and retargeting. Key metrics such as view through conversions, add to carts, and initiations are tracked through each stage to identify highest performing assets.

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    The document outlines a multi-stage marketing campaign testing process. Stage 1 involves an initial test of creative assets. Stage 2 narrows assets based on performance. Stage 3 scales winning assets from stage 2 and tests additional dynamic creatives. Stage 4 further optimizes costs per action through additional dynamic creative testing and retargeting. Key metrics such as view through conversions, add to carts, and initiations are tracked through each stage to identify highest performing assets.

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    © All Rights Reserved
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    15 views1 page

    Dim Niko Ad Systems

    Uploaded by

    Thach Nguyen
    The document outlines a multi-stage marketing campaign testing process. Stage 1 involves an initial test of creative assets. Stage 2 narrows assets based on performance. Stage 3 scales winning assets from stage 2 and tests additional dynamic creatives. Stage 4 further optimizes costs per action through additional dynamic creative testing and retargeting. Key metrics such as view through conversions, add to carts, and initiations are tracked through each stage to identify highest performing assets.

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    © All Rights Reserved
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    of 1

    STAGE 1: Initial Test Campaign STAGE 2: LAL Narrowing STAGE 3.1: Scaling Winners STAGE 4.

    g STAGE 3.1: Scaling Winners STAGE 4.1: CPA Reduction STAGE 4.2: CPA Reduction

    AS1: LAL1% Winner 1 Winner 1


    Dynamic Creative LAL1% Customers Dynamic Creative Winner 1 Dynamic Creative Dynamic Creative Dynamic Creative
    Customers MB10% MB40%

    AS2: LAL1% Winner 1 Winner 1


    Dynamic Creative LAL2% Customers Dynamic Creative Winner 1 Dynamic Creative Dynamic Creative Dynamic Creative
    5%TSOS MB20% MB45%

    CBO CBO
    CBO AS3: LAL1% CBO CBO $5000 Winner 1 $5000 Winner 1
    Dynamic Creative LAL3% Customers Dynamic Creative Winner 1 Dynamic Creative Dynamic Creative Dynamic Creative
    $500 Events > n $500 $500 (Daily spent max MB30% (Daily spent max MB50%
    $500) $500)

    Winner 1 Winner 1
    AS4: LAL4/Interest 1 Dynamic Creative LAL5% Customers Dynamic Creative Winner 1 Dynamic Creative Dynamic Creative Dynamic Creative
    MB40% MB55%

    Winner 1 Winner 1
    AS5: LAL5/Interest 2 Dynamic Creative LAL10% Customers Dynamic Creative Winner 1 Dynamic Creative Dynamic Creative Dynamic Creative
    MB50% MB60%

    (Winning assets)
    LAL IDEAS: Dynamic Creative Assets:
    STAGE 3.2: Scaling winners Winner 1
    Dynamic Creative
    MB60%
    All Web Traffic 2x video
    All View Content 1x photo REMEMBER:
    All Add To Cart 1x carousel 1. Retargeting
    Winner 1 Dynamic Creative
    All Initiate Checkout 3x copy 2. Rules
    All Purchase 2x headline Winner 1
    View Content >= 2x Dynamic Creative
    MB70%
    ATC >= 2x
    IC >= 2x
    Purchase >= 2x Winner 2 Dynamic Creative
    Customer CSV - Purchasers
    Customer CSV - Abandon Carts
    $0-25 Order Purchasers Winner 1
    Dynamic Creative
    $25-50 Order Purchasers MB80%
    $50-75 Order Purchasers
    $75-100 Order Purchasers CBO
    $100+ Order Purchasers Winner 3 Dynamic Creative
    $500
    Lifetime Value
    Product Specific (URL/Product ID) - VC
    Product Specific (URL/Product ID) - ATC
    Product Specific (URL/Product ID) - IC
    Product Specific (URL/Product ID) - PUR
    Top 5% Visitors On Site Winner 4 Dynamic Creative
    Top 10% Visitors On Site
    Top 25% Visitors On Site
    3s Video Views
    10s Video Views
    25% Video Views
    50% Video Views
    Winner 5 Dynamic Creative
    75% Video Views
    95% Video Views
    Opened Instant Experience
    Clicked Links in Instant Experience
    Friends of Page Likers
    FB - Everyone who engaged with your page
    FB - Anyone who visited your page
    FB - People who engaged with any post or ad Target Splitting: (scaling)
    FB - People who sent message to your page
    FB - People who saved your page or any post 1. M/F
    IG - Everyone who engaged with your business 2. Age
    IG - Anyone who visited your business profile 3. Device
    IG - People who engaged with your post or ad 4. Region
    IG People who sent a message to your business profile
    IG - People who saved any post or ad
    Impulse Buyers - Purchase >= 1 + VC < 2
    Non-Buyers/Bouncers - VC = 1
    Brand Fans - FB Page Likers + IG Profile Likers
    Brand Fans - FB Page Likers + IG Profile Likers + All VC
    Brand Fans - FB Page Likers + IG Profile Likers + All ATC
    Brand Fans - FB Page Likers + IG Profile Likers + All PUR
    Top 20% of 20% Page Viewers
    Top 20% of 20% Spenders
    Top 20% of 20% Purchase Frequency
    Top 20% of 20% ATC Frequency
    Product Specific of Less Popular Variants - VC
    Product Specific of Less Popular Variants - ATC
    Product Specific of Less Popular Variants - IC
    Product Specific of Less Popular Variants - PUR
    Email Subscribers
    Email Unsubscribers
    Email Openers/Clickers
    Email Non-Openers/Non-Clickers
    Holiday Shoppers
    Discount Code Users
    Opters Out of Ads
    Messenger Subscribers
    VIP Members
    Website Button Clickers
    Website Scroll %
    Pre-Purchase Upsell Buyers
    Post-Purchase Upsell Buyers
    Post-Purchase Downsell Buyers
    Collection Viewers

    1 Day
    3 Day
    7 Day
    14 Day
    30 Day
    60 Day
    90 Day
    120 Day
    170 Day
    180 Day
    365 Day (only available on some)

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