I.

Market Segmentation

The strategy we choose and is applicable to our business

is the Demographic Segmentation that separate the variables

such as ages, gender, and occupation and education level or

according to perceived benefits which a product may provide.

Table 3.1:

Historical Population of Brgy XXX

Note: The given population data of XXX were obtained from the office of the University
Registrar.
Year Population Growth Rate
2016 4302 -----
2017 4604 7.02%
2018 4562 -0.91%
2019 5049 10.68%
2020 5182 2.63%

Growth Rate: example:

Year 2 - Year 1 = 5182 - 5049 = 2.63%
Year 1 5049

Average Growth Rate

Year 1 (%) + Year 2 (%) + Year 3 (%)
3
'
= -0.91% + 10.68% + 2.63%
3
= 4.13%

Table 3.2:

Projected Population of xxx

1
Note: the previous year will be multiplied by 1.0413 to get the subjected population for
the year.
Year Population
2021 5396
2022 5619
2023 5851
2024 6093
2025 6345

Sample Size Determination (Brgy XXX)

S= n _ Where: S = Sample Size
1+ n (e)2 n = Target Market
Population
e = Margin of Error
= _ 5182 _
1 + 5182 (0.05)2
S = 371

Note: In using Sloven's Formula 5% is the standard margin of error.

Ratio Analysis
R = Target Market Population
Sample Size
= _5182_
371
R = 1:14
Note: The ratio shows that for every 1 respondent represents 14 individuals.

Target Market (Brgy XXX)

100 x 14= 1400 x .92= 1,288