Republic of the Philippines

SULTAN KUDARAT STATE UNIVERSITY

Province of Sultan Kudarat
2nd Semester 2020-2021

GE 702 (PURPOSIVE COMMUNICATION)

VISION GOAL

A trailblazer in arts, science and technology in the region. Produce graduates with excellence and dignity in arts, science and technology

UNIVERSITY OBJECTIVES
MISSION
The university shall primarily provide advanced instruction and professional
training in science and technology, agriculture, fisheries, education and other
relevant field of study. It shall also undertake research and extension service;
provide progressive area of leadership in its area of specialization.
a. Enhance competency development, commitment, professionalism, unity
and true spirit of service for public accountability, transparency, and
deliver of quality service;
b. Provide relevant programs and professional trainings that will respond to
the development needs of the region
c. Strengthen local and international collaborations and partnerships for
borderless programs
d. Develop research culture among faculty and students;
e. Develop and promote environmentally-sound and market-driven
knowledge and technologies at par with international standards;
f. Promote research-based information and technologies for sustainable
development
g. Enhance resource generation and mobilization to sustain financial viability
of the university

Program Objectives and its relationship to University Goals and Objectives:

PROGRAM OBJECTIVES (PO) University Objectives
A graduate of Bachelor of Science in Biology (BSBio) can: Second Semester 2019-2020 a b c d e f g
a) can be employed in government/private institutions and other agencies where scientists with biological expertise
are needed;
b) can engage in entrepreneurial activities;
c) conduct research in the various areas of biology; and
d) undertake post graduate education in Biology and allied fields.

5. Course Description:
Purposive communication is a three-unit course that develops students’
communicative competence and enhance their cultural and intercultural awareness through
1. Course Code : GE 702
2. Course Title : Purposive Communication
3. Pre-requisite : NONE
4. Credit : 3 UNITS

6. Course Learning Outcomes and Relationships to Program Educational Objectives

Course Learning Outcomes Program Objectives
At the end of the semester, the students can: a b c d
a. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts; / /
b. Explain how cultural and global issues affect communication; / / /
c. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global / / /
settings using appropriate registers;
d. Create clear, coherent, and effective communication materials; / / / /
e. Write and present academic papers using appropriate tone, style, convention and reference styles; / / /
f. Appreciate the differences of the varieties of spoken and written language; / / / /
g. Adopt awareness of audience and context in presenting ideas. / / /

7. Course Content
Course Objectives, Outcome-Based
Desired Student Learning Evidence of Course Program Values
Topics, Time Assessment (OBA)
Outcomes Outcomes Objectives Outcomes Integration
Allotment Activities
MIDTERM PERIOD
Topic: SKSU VMGO, Classroom Policies, Course Overview, Course Requirements, Grading System (2 hours)
1. Discuss the 1.1 Student can be aware of Individual participation in
VMGO of the and appreciative of the class discussion and group Modular a, b a, b, c
University, classroom University’s VMGO, presentation
Value of
policies, scope of the classroom policies, course
appreciation
course, course overview, requirements and Recitation of the VMGO
requirements and grading system.
grading system.
Topic 2: Understanding 21st Century Communication (6 hours)
2.1. Discuss 2.1 The students can Discussion Google class a, b, c, d, e, f a, b, c, e Value of
communication explain the principles and participation
processes, principles process of communication Quizzes and seatwork
and ethics. and the ethical
 considerations in Pair share Cooperation
communication

Attentiveness
2.2. The students can
elucidate how
communication skills help
resolve problems, better
understand new concepts,
and aid in your profession

2.3 The students can frame Graphic Organizer

a slogan about how the
knowledge of the
communication process
aids people in
communicating effectively

2.2.Communication and 2.2.1. The students can Recitation Google Class Appreciate
Globalization write a reaction paper on the value of
communication challenges Group Activity writing
in a global atmosphere and
methods for effective and
ethical global
communication

2.2.2. The students can Video making

create a two-minute
informative video about
communication and
globalization

2.3. Local and Global 2.3.1. The students can ciite Group Dynamics
Communication in examples on how to
Multicultural Settings enhance one’s ability to Talk Show
communicate with the
people from diverse culture
 2.3.2. The students create a
three-to four-minute
presentation about various
cultural modes of
communication of a certain
country

2.4.Varieties and 2.4.1. The students can Class Sharing

Registers of Spoken apply the varieties and
and Written Language registers of spoken and Round Robin
written Language

2.5. Evaluating 2.5.1.The students can Group Dynamics

Messages and/or analyze media messages
images of different and/or images using Key Pair Check
types of texts reflecting Concepts of Media Literacy
different cultures framework

2.5.2. The students can

create a multimodal
advertisement of a cause-
oriented event
Topic 3: Communication Aids and Strategies using tools of Technology ( 3 hours)
3.1 Preparing 3.1 The students can create Multimedia presentation Slide Presentation a, b, c, d, e, f, a, b, c, d, e,
Multimedia a multimedia presentation g f
Presentation showcasing one’s culture
Unity and
teamwork
3.2. Preparing Pecha 3.2. The students can Pecha Kucha
Kucha Presentation present a Pecha Kucha
about one’s region
Value of
3.3. Blogging 3.3.1. The students can Blog
participation
create a blog promoting
one’s unique culture and Results of Quizzes
tradition

FINAL PERIOD
Topic 4: Communication for Various Purposes ( 9 hours)
4.1. Informative, 4.1.1.The students can Group Dynamics On line Public a, b, c, d, e, f, a, b, c, d, e, Unity and
Persuasive, and create a public service Service g f teamwork
Argumentative announcement regarding Announcement
Communication environmental disaster
preparedness employing
the concepts of informative,
persuasive, and
argumentative
communication

4.2. Public Speaking 4.1.2.The students can

compare and contrast the Socratic Method Google Class Attentiveness
different modes of delivering
a speech

4.2.1.The students can Organization

deliver effectively a
message to an audience

4.3. Making Inquires 4.3.1.The students can write Originality

effective letters of inquiry
Pair Share
4.3.2.The students can
create incident report
template
Substantiality
4.3.3.The students can
provide information
accurately
Topics 5: Communication for Work Purposes ( 12 hours)
5.1. Communication for 5.1.1.The students can Group Dynamics Google class a, b, c, d, e, f, a, b, c, d, e, Unity and
Nurses: Writing Basic organize details gathered g f teamwork
Patient Notes from informants Text Analysis

5.1.2.The students can write Graded recitation

patient notes correctly and
accurately

5.2. Communication for 5.2.1.The students can Group dynamics

Journalists: Writing a identify the essential details
Lead of a lead Modular Substantiality

5.2.2.The students can write

a lead for news article Socratic

5.3Tour Guiding 5.3.1.The students can write

effective tour commentaries

5.3.2.Describe pictures Lecture

within the given time frame
Organization
5.4.Communication for 5.4.1.The students can tell a
Teachers: Story Telling story effectively Pair Share Google class

5.5.Communication for 5.5.1.The students can

Business and Trade explain the classifications,
parts, and types of reports
Google class
5.6. Writing Business 5.6.1.The students can Graded Recitation
and Technical Reports Write a sample report Story Telling Creativity
applying the principles of
report writing style

5.7.Communication for 5.7.1.The students can write Google class

Employment: The an effective and appropriate Discussion
Resume print and scannable resume

5.8.Communication for 5.8.1.The students can write

Employment: The an application letter Quiz Google class
Application Letter
Originality

5.9.Communication Patience
within a Company: The 5.9.1.The students can Brainstorming
Memorandum discuss the parts and
purpose of a memo Writing Technical report

5.9.2.The students can Class Discussion

explicate the content of a
 memo Writing Resume Resourcefuln
5.10.Writing Minutes of ess
Meeting 5.10.1.The students can
explain the importance of Originality
taking minutes of a meeting
Class Discussion
5.10.2.The students can
write minutes of a meeting Writing Application Letter

Originality
Class Discussion

Writing Memorandum
Cooperation

Pair-Share
Patience
Writing minutes of a meeting

Topic 6: Communication for Academic Purposes (22 hours)

6.1. Avoiding Plagiarism 6.1.1.The students can Lecture Google class a, b, c, d, ,e, a, b, c, d, Originality
illustrate the differences and f, g, e,f
similarities of quotes,
phrases, and summaries Brainstorming

6.1.2.The students can write

an acceptable summary and
a paraphrase

6.2.1.The students can

identify research gap, Modular
6.2.Writing a Research research objective, and
Proposal: The Topic research problem
Proposal Graded Discussion
6.2.2.The students can write Resourcefuln
research objective and ess
research problem
 6.3.1.The students can write
a research introduction
6.3.Writing a Research
Proposal: The
Introduction 6.4.1.The students can write
the method of a research
6.4.Writing a Research proposal Google class
Proposal: The Method Lecture
6.5.1.The students can write
a literary analysis essay Attentiveness
6.5.Writing Literary
Analysis 6.6.1.The students can
differentiate a political Lecture
6.6.Writing Political science analysis paper from
Analysis Paper literary analysis paper Writing Proposal

6.6.2.The students can write

a political analysis paper
Pair-Share
6.7.1.The students can
illustrate the three P’s of Essay writing
Academic Presentation Compare and Contrast Teamwork

6.7.2.Present a research Discussion Comparison

proposal
6.7.Academic Writing Political Paper Patience
Presentations
Discussion
TOTAL: 54 HOURS

9. Course Evaluation

Grading System:
MIDTERM FINAL TERM
Exam =50% Exam =50%
Performance =25% Performance =25%
Attendance =10% Attendance =10%
Quizzes =15% Quizzes =15%
Schedule of Examination:
Midterm - May 2021
Final Term - July 2021
Classes End - July 2021

References: (Required Readings and other materials

Bell, E. (2009). Lecture to Falmouth. Retrieved from https://publicserviceblog.wordpress.com/2009/05/08/lecture-to-falmouth

Brown, G. (2009). Wiring the web for global good. Retrieved from https://www.youtube.com/watch?v=y7rrJAC84FA

Lucas, S. (2007). The art of public speaking. McGraw-Hill Companies, NY

Market Business News. (2018). Retrieved from http://marketbusinessnews.com/financial-glossary/swot-analysis-defination-examples

Magan, R. et.al. (2018) Purposive Communication in the 21st Century. Mindshapers Co., INC

Pecha Kucha Presentation. Retrieved from https://www.youtube.com/watch?v=I9zxNTpNMLo

Pollock, M. 10 brilliant examples of how to open your blog post with a bang. Retrieved from https://www.michaeldpollock.com/open-your- blog-post/

The world’s worst research presentation. Retrieved from https://www.youtube.com/watch?v=SGqp4-bZQY

Wakat, G. et.al.(2018) Purposive Communication. Lorimar Publishing, INC. Quezon City, Metro Manila

Writing basic patient notes. Retrieved from https://www.youtube.com/watch?v=GxumhC3C1s

Prepared by: Reviewed by:

RYSA LEE ANN OCARIZA-SALENDAB VIRGINA E. PUBLICO, MSci

COS Faculty Program Chairman- Fisheries

Approved:

RANDE B. DECHAVEZ, PhD

Campus Director