Team Lakshya

Manavdeep Singh Grover

Nehal Garg
Ankit Gupta
IIM LUCKNOW
 AGRICULTURE RIGHT NOW

Conducted a secondary research and primary research amongst 8 farmers/personnel involved in the agriculture value chain

● Lack of demand prediction and
sowing the optimum seeds
● Unavailability of good quality
seeds
● Fragmented land holding causing
low yield
● Financial enablement to procure
equipment, fertilisers, and seeds
● Lack of technical assistance from
the government and research
firms
● Irrigation and water issues
● Sustaining post harvest losses
● Tackling disguised
unemployment
● Access to credit to procure
machinery
● High cost of storage and lack of
access to proper facilities
● Spoilage due to lack of ready
buyers at the ready prices
● Distress selling
● Right price at the right time
● Crop yield does not match demand
● Lack of agri-market infrastructure
set up
● Enable Smart Farming, Smart
Earning

THE BIG IDEA

Our Idea is to address every pain point throughout the lifecycle of farmers as they become a part of Nestle Supply Chain

SOLUTIONS ACROSS LIFECYCLE Barriers we are overcoming

Awareness Technology Financing Training Productivity
Pre Onboarding

Onboarding

Enabling

Growth

PRE ON-BOARD
#SABKI AAWAZ
Creating awareness amongst small and medium
farmers to go digital through:
• Pan India Multilingual Helpline support
• Recognition through website and Maggi
packets to bring in the sense of
achievement for high performing farmers
DIGITAL INTEGRATION
The Nestle nurture program will have
a digital integration through an in-
house app between the farmers,
material/equipment suppliers,
warehouse managers,
logistics partners, institutional buyers such as
the government.
It will solve for the following concerns:
● Predictive demands and prices
● Weather forecasts and guidance
● Crop pattern, soil and seed assessment
● Vendors for storage and logistics
● Buyer profiles
● Access to govt. programs and subsidies
● Service requests under Nestle Nurture
LIFECYCLE
Captured below are the proposed programs and initiatives under the Nestle Nurture program
ON-BOARD
NESTLE FTR (FIRST-TIME-RIGHT)
A dedicated team of technicians, industry
experts, practicing LLBs and CAs in clusters
based on local languages. Usage of digital
means for production & selling, seminars, easy
onboarding & guidance
STEP 1: Identify regional specialties for FTR
program
STEP 2: Nestle identifies practicing
CAs/LLBs/ Technicians in the area
STEP 3: Register and onboard more number
of farmers digitally
STEP 4: Providing credit, technical support,
seminars, and production specific guidelines
OPERATIONAL OWNERSHIP
To address low yield due to
fragmented land holdings by a single
farmer across a cluster, Nestle to
facilitate transfer of operational
that a farmer can mutually
ownership exchange
contracts such the
‘operationally’ ownership of their fragmented
farmland and acquire area adjacent to each
other.
Impact: Improved yield, reduced disguised
unemployment, improved cost economics due
to bulk procurement and land maintenance
ENABLE
NESTLE KRISHAK SAMRIDDHI
Offer credit support to farmers through
partnerships with NBFCs and Grameen banks.
• Minimal interest rates (current rate ~11%),
least verification & 48 hour credit approvals
Used Case: Nestle’s Kisan Club SMS Service in
Pakistan – Digital lending credit in partnership
with PM Youth Loan Scheme & National Bank
The Idea: Identify large farmers with high
potential returns of 6 months and extend the
credit support to enable Nestle Farm growth
PROCURE WITH NESTLE
To leverage economies of scale in raw
materials, pesticides, fertilizers and provide low
cost inputs to farmers by being a facilitator.
GROW
STORE WITH NESTLE
Address the lack of storage facilities
through implementing a private
negotiable warehouse receipt
management system to solve for
high cost of existing warehouse facilities,
mismatch in the demand and supply for the
facilities.
Nestle to either acquire, lease, create a third
party model to provide farmers a transferable
warehouse receipt management system,
where the yield in the warehouse will serve as
a collateral for the storage duration.
MAGGI FEST @NESTLE FARMS
Scope of Agri-Tourism:
• States in focus: Maharashtra, Karnataka,
Kerala, Tamil Nadu and Punjab
• ATDC survey: 1.63mn agri-tourists in 2015-
17; INR 35.79mn in farmer revenues
The Idea:
• Promote agri-tourism through Nestle
certified farms
• Partner with Grameen banks for faster loan
approvals – Nestle to be the guarantor
• On farm Nestle Maggi Fest – identify event
partners (state tourism) for promotions
 IMPACT ASSESSMENT

A COMPREHENSIVE MAPPING OF THE SOLUTIONS AND PAIN POINTS ADDRESSED

IMPLEMENTATION PLAN

PHASE 1 (Oct'20-Feb'21) Action Points Touchpoints

1 Internal Data Sourcing + Analysis Forecasting + Region identification
2 Tech Enhancement For Onboarding & Awareness Tech Team
Month 1-3
3 Region Identification & FTR Mapping Analytics Team
4 Break The Language Barrier Using Language Support (1 language, Tech Team)
PHASE 2 (Feb'21-Oct'21)
1 Live Projects- Students Recruitment Team
2 Procure with Nestle Programs team (1 cluster)
3 Operational Ownership Operations Team
4 Financial Support- Credit Finance Team Month 4-12
5 Break the Language barrier 4 new languages
6 Procure with Nestle 5 new regions + FTR
7 Agri-Tourism Marketing Team
PHASE 3 (Medium run orientation) 10+ region additions Month 13-18