Group 2 SNAKWHEEL

CASE STUDY PART 1 (SNAKWHEEL)

SWOT ANALYSIS
A strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and
threats of a business or organization. The acronym "SWOT" stands for Strengths,
Weaknesses, Opportunities, Threats.
Group 2 SNAKWHEEL

Group Members
AHMAD JAUZI BIN MOHAMMAD NAJMUDDIN 2020898034
ATHIRAH BINTI ZULKURNAIN 2020898616
NUR AINA MARHAINI BINTI MOHD RASHIDI 2020828054
NUR SHAHIDATUL IZZATY BINTI JOHARI 2020489544
NUR SYAFIQA BINTI AHMAD DAMAHURI 2020853692
 Group 2 SNAKWHEEL
SYAFIQA
STRENGTHS
Business partners have
Creates a positive perception of the Snakwheel in the minds of

strong and well known

potential customers
brand

Westaria' largest fast food

Serving 22% of fast food Outlets in Westaria
delivery platform Increased revenue streams

Highly experienced set of board members with a good track

Good governance record

Reasonable separation of roles
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SYAFIQA
WEAKNESSES Need to evolve and upgrade itself continuously
Heavy dependency on

technology Requiring high levels of technical and technological

expertise

Inequitable treatment of
Fixed fee for every delivery regardless of the time taken or the

independent couriers distance traveled to deliver the food

Risk of partners backing out

Rely entirely on their partner

Exposure to bad image or reputation that comes from the

to run their business

restaurants
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JAUZI
OPPORTUNITIES Westaria still has 23,000 outlets that Snakwheel does not

Options for bringing in

own.
more restaurant partners

The addition of outlets can add profit to the company and

further expand the business.

Younger people are Lead to long term revenue potential.

becoming more familiar
They're already used to ordering fast food through apps
with apps

IT system development
Have potential to advance that to improve the software/
enabling future innovation

hardware
and expansion of the

Cloud technology has potential to eliminate the need for

consumer, courier, and

partner experience hardware and site management in data centers.

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JAUZI

Too many people are trying to access the internet from the

Internet disrupt
same network.
THREATS
connectivity in Westaria Can cause outages to Snakwheel operation since the

business is using fully internet

Data theft-data privacy of customers information, restaurants

partners information
Cyber security threat Hacking social engineering viruses
Hardware failure backup
Advanced hacking

Negative impact will happen if Snakwheel still use the old

Evolution of customer need

form of software.
and their preference in

Customer always want latest update/ always want a new

technology
version
Group 2 Build strong relationship with

ATHIRAH
the partner
include in operations and

strategies decison-

making.
ensuring that payments

Supporting Analysis
are made in a timely and

KEY ISSUE 1 accurate manner

help the restaurants with

McKinsey
financial planning and

5 RESTAURANT
Emphasizes that strong
forecasting
PARTNERS
partners set a clear

(TAYSTBURGER,
Find more fast food partner
foundation for business

STEEMPIZZA,
partnering with less well-

BAGGETTO, LUSC
relationships and nurture

known brands
CHICKEN, BONIGANS) them.
Location Intelligence
Recommendations
Foodpanda utilizes

location intelligence by

partnering with over

115,000 partners all

strategic management
around the world. SNAKWHEEL
Group 2
AINA
Review company’s policies
MARHAINI and procedures.
related to the payment of
couriers to make sure they
receive payment that is
KEY ISSUE 2 fair.
Supporting Analysis Provide benefits and perks
insurance coverage for
UNFAIR
issues, flexible work
TREATMENT TO
INDEPENDENT arrangements, and
Motivation
COURIERS opportunities for
Maslow need's theory.
COMPARED TO professional development
FULL TIME Employees should be

and growth.
COURIER treated with motivation,

physiological and safety

needs. Recommendations
Human resource
management
SNAKWHEEL
Group 2
SHAHIDATUL Implement the
cybersecurity tools
(encryption /
antimalware)
Supporting Analysis
KEY ISSUE 3 Train employees on
security best practices
SECURITY THREAT

(DATA
Keep software up-to-
THEFT/BACKUP

FAILURE/HACKING

date (maintenance)
/SOCIAL
Article : Yahoo suffered
ENGINEERING)
two separate data
Recommendations
breaches that affect its
profit

Concept of 'attack
IT System
surface analysis' SNAKWHEEL
JAUZI Group 2

CONCLUSION
SWOT analysisis an important tool for Snakwheel to assess their

internal and external environments.

By identifying weaknesses and threats, SWOT analysis can help

Snakwheel pinpoint areas where they need to improve.

SNAKWHEEL
Group 2 SNAKWHEEL

THANK YOU