 Explain why you chose the keywords you did?

Our website mainly focuses integrated farming on different component and processes in
the fields of agriculture. Agriculture mainly comprises of most of our nationals economy
when compared with the recent presented budget. So, we have chosen the keywords
which are relevant to our services and can bridge the gap between our content and the
audience. As most of the peoples of our country were associated with agriculture but were
unaware about its advance measures and techniques. Also might help in taking a small step
from traditionality to advancement of agriculture. So, these keywords will help the
audience to find our website easily.

 How do you feel these keywords would help the business meet the goal you
discovered?

Our main goal is to make people aware about different agriculture methods , component ,
techniques which will further help them avoiding traditional method and adopting new
agriculture techniques and methodology to generate healthy economy and marketing
structure. The keywords chosen by us describes what our content is all about. We will be
able to generate traffic and reach out to maximum audience by using the right keywords.
Increasing traffic to our site is a priority, also attracting the right audience is a necessity.

 How do you feel these keywords would help draw in organic traffic to the site?

We have used some short tail keywords like Integrated nutrient management, cash crops,
green house, irrigation etc. and some long tail keywords like component of INM, green
house types, cash crop growing and marketing etc. which are specifically related to our
content. In this time people are more concerned about good and healthy food and
agriculture is the sole term which can provide people with these facilities. but most people
were unaware about the innovative measures adopted in agriculture .everyone is not
expert in this and usually they look for assistance and they will probably search these
words like-agriculture, cash crops, irrigation method. Thus, using such keywords can help
the potential customers to view our website and to generate organic traffic in our site.

 Do you feel that the point where your identified keywords are used by the company
are appropriate?

Yes, the keywords used by the company are appropriate. We can see in the below pictures
that when we are searching by the keywords, we are able to find our peer website on the
top. So, if the site is reaching out to the audience then there are maximum chances to get
site views from the potential customers. More views on the site shows the possibility to get
people to buy the services.

Research this businesses’ target audience, based on your best guesses by reviewing the site. Describe
the website’s audience in 150 – 250 words. Include:

 What gender is likely to frequent this site, and perform searches related to this website’s
products and/or services?
Agriculture is one of the prominent sector of india. It includes both male and female labour
depending upon the region and labor availability and work load. But mostly male labors and
workers are mostly preferred, as the work includes intense physical work. So mainly male are
likely to frequent this site and perform searches related to this website’s products and/or
services.

 Where is the majority of this audience from? This could be potential content ideas, new
information to add to the site, or specific keywords. (You can make use of
https://www.similarweb.com).
Majority of the audience of www.indiastatagri.com is from kerala, Manipur, Mizoram,Punjab,
Gujarat, Tamil Nadu. Approximately 90% of the traffic in website if from India. Then nearly 7%
from Canada, Philippines , Japan and Israel .

 What are the primary traffic sources for this website? For example, are most people visiting
from a desktop device, mobile device, or getting referred from social networks? What useful
information can this provide about how we can best reach this audience? (You can make use of
https://www.similarweb.com).
www.indiastatagri.com a convenient website, with the help of these the website gets 30.64% of
traffic directly. And the website gets most traffic by searches through keywords on search
engines which is 66.36%, aside these two big factors traffic from referrals is 1.11%, from social
media 0.61%, from mails 1.11% and from online display advertising 0.17%.