QUALITATIVE RESEARCH

“The Ancestral House in Silay City as Tourist Destination”

Objective:

To describe in detail the Hofilena Ancestral House as a tourist destination.

Overarching Question:

What are the contributing factors and attributes of Hofilena Ancestral House that can be
identified as a tourist destination?

Tentative Supporting Question:

Are these factors and attributes compelling enough to be able to aid tourist motivation and
visitation?

What are the perceived outcomes/ benefits of the Ancestral House caretaker upon identifying
the site as a tourist destination?

Unique Related Literature (Provided by each member):

Tomolin, Mark Louie B. :

Ismagilova, G., Safiullin, L., & Gafurov, I. (2015). Using Historical Heritage as a Factor in
Tourism Development. Procedia - Social and Behavioral Sciences, 188(904), 157–162.
https://doi.org/10.1016/j.sbspro.2015.03.355
Abalunan, John Mark R. :
Guide, P. (2021). CULTURAL HERITAGE AND DISPLACEMENT. LANGUAGE ISSUES IN
COMPARATIVE EDUCATION II, 163–188.
HTTPS://DOI.ORG/10.1163/9789004449671_008

Lopez, Angela C. :

Siriphanich, S. (1992). INTERNATIONAL VISITOR’ PERCEPTION OF CULTURAL HERITAGE

FOR TOURISM DEVELOPMENT ON THE ISLAND OF PHUKET, THAILAND : A MARKETING
MIX APPROACH.
Araiza, Shaira C.
Mijnheer, C. L., & Gamble, J. R. (2019). VALUE CO-CREATION AT HERITAGE VISITOR
ATTRACTIONS: A CASE STUDY OF GLADSTONE’S LAND. IN TOURISM MANAGEMENT
PERSPECTIVES (VOL. 32). https://doi.org/10.1016/j.tmp.2019.100567

Dirje, Lyka-Mae J.

Lussetyowati, T. (2015). PRESERVATION AND CONSERVATION THROUGH CULTURAL

HERITAGE TOURISM. CASE STUDY: MUSI RIVERSIDE PALEMBANG. PROCEDIA -
SOCIAL AND BEHAVIORAL SCIENCES, 184(August 2014), 401–406.
https://doi.org/10.1016/j.sbspro.2015.05.109
Tarrosa, Claire J:
Morachat, C. (1968). A STUDY OF DESTINATION ATTRACTIVENESS THROUGH
TOURISTS’ A STUDY OF DESTINATION ATTRACTIVENESS THROUGH TOURISTS’
PERSPECTIVES : A FOCUS ON CHIANG MAI, THAILAND PERSPECTIVES : A FOCUS ON
CHIANG MAI, THAILAND. https://ro.ecu.edu.au/theses/1504

Existing Questionnaires from related studies:

● Is this heritage asset a valuable resource for science and scientific research?
● Are the aesthetic characteristics of the heritage well preserved and unique, representing
an asset of a special artistic worth, having the aesthetic quality that induces enjoyment?
Have the modalities for sustaining its aesthetic value been developed?
● Do the historical character and content of this particular heritage provide connection with
the past and a sense of continuity? Is it an important resource of safeguarding the
memory of the place and a human memory, adding significant importance to people’s
cultural identity?
● How is it linked to its surrounding landscape? Is it acting in a dialogue with its
environment?
● Does it possess any unique features? Do some of its features have a potential for
registration of the heritage asset in any national/international or UNESCO registers for
its uniqueness?
● Is it recognized to play an important educational role, being used for diverse educational
purposes?
● Is it a contributor to the local community development? Does it enhance the connection
of the local people with their heritage, evoking a sense of pride and belonging; is it
contributing to the promotion of a local community, strengthening social cohesion?
● Does it contribute to entrepreneurial activities (e.g. crafts, companies, souvenir
production, etc.), or different other services (e.g. catering, hotels, food and beverage); to
employment of a local population? Is it a contributor to rural, urban or regional
development, creating new business opportunities for local citizens? Is it a driver for
economic, touristic and social development of the community? Do they collaborate with
 the entrepreneurs, hospitality industry, creative industries, artisan and other relevant
stakeholders?

● Do you successfully overcome challenges related to your cultural heritage asset

conservation (e.g. lack of finances, modernisation, tourism) pressures?
● Do your available funds cover all the required expenses needed for the life of your
cultural heritage asset?
● Does your cultural heritage asset have any negative impact on the environment (e.g.
production of waste, air or water pollution, sewerage system, etc.)?
● In what way do you care for the environment?
● Does your heritage asset attract a substantial number of visitors? If so, does it affect the
social life of the community?
● Is your cultural heritage asset preserved? In what way (by what mechanisms) do you
preserve and protect your cultural heritage asset?
● How do you sustain the aesthetic values of the asset?
● What is the role of your cultural heritage asset in cultural events?
● Does your cultural heritage asset have potential cultural value?
● Is your cultural heritage asset part of the (nationally/internationally) registered cultural
landscape (inscribed in the list of protected landscapes?
● Is your local community closely connected with your cultural heritage asset?
● Does your cultural heritage asset have any economic significance for the local
community? If so, what kind?
● Are there any specific management tools you use for the improvement of management/
operation of your cultural heritage asset?
● Are there any risks related to your cultural heritage asset?

Reference:
Guide, P. (2021). Cultural Heritage and Displacement. Language Issues in Comparative
Education II, 163–188. https://doi.org/10.1163/9789004449671_008

Interview guide (Methodology):

Quantitative measures of place attachment might not do justice to the richness of the
meanings entailed in a place (Patterson & Williams, 2005; Cresswell, 2007). As such, places
cannot be described by means of analytic concepts or measures, and instead, the meanings of
a place must be identified first in order to further perceive the rationale of place attachment
(Lewicka, 2011).

Thus, this research draws upon the interviewees’ own words of experiences, personal and
group memories, views, values, multi-sensory feelings about and/or being in their ancestral
home to explore how they foster and sustain such multi-layered connection (Mack et al., 2005;
Manzo, 2005).