MÓDULO 6 | TESTE 2B

NAME ____________________________________________________ NUMBER ____________________

CLASS _______________________ Teacher ____________________ DATE _______________________
Enc. Educ. ________________________________________________ SCORE _____
80
(Time 30 minutes)

Reading

Read the text.

It’s a little-known fact that most magazines and newspapers depend on the money they get from advertising.
In fact, some make more money from selling advertising space than they do from customers buying the
publication in newsagents. However, this makes it easy for advertisers to influence newspapers.

For instance, a company can threaten to stop advertising if the newspaper prints a negative story about it.
The loss of this money can seriously harm a small newspaper, or even make it go out of business. The result
is that many newspapers will not print negative stories about companies that advertise in them. Worse, some
companies use their advertising contract to put pressure on journalists to praise them and their products. In
other words, the whole newspaper becomes an advert! Because very big companies can afford to advertise
in all newspapers, it means that some news may simply never reach the public.

It’s difficult to know what to do about this problem. In our age of free, online news services it’s getting worse,
because newspapers find very difficult make money from sales. Of course, journalists need to be brave, but
readers have to be more aware of what’s going on. Why don’t you check for yourself? If a company has a
full-page ad in a newspaper, it’s unlikely you’ll read anything bad about it in the news pages!

A. Mark the sentences R (right), W (wrong), or DS (doesn’t say).

1 Most people understand the relationship 4 The Internet is helping newspapers

between advertisers and newspapers. _______ make money. _______
2 Some newspapers may choose to 5 Readers don’t like full-page ads. _______
report only some of the news. _______
3 Advertisers also influence TV channels. _______
Points ____
52 10
B. Complete the sentences.

1 Nowadays, it is from ______________________ 4 There is a danger that because of advertising

that publications make the most money.
2 Some companies may ____________________
if they don’t like the stories a publication prints.
3 If a small publication loses a lot of money it can
_____________________________________ .
pressure _______________________ turns into
an advert.
5 Journalist need to have more courage and
readers should ______________ of the problem.

Points ____
52 10

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Vocabulary

C. Choose the correct answer.

1 Advertisers can influence/encourage the way
we make decisions.
2 Come on, let’s roll our hats/sleeves up and get
down to work!
3 I wouldn’t want to be in her gloves/shoes right
now.
4 It’s an old form of advertising, but you can still
see people with sandwich boards/SMS adverts
in some cities.
5 Writing a TV ad/radio ad is a challenge as it can
only use voices, music and sound effects.

Points ____
52 10

D. Fill in: store, stuck, measures, station and logo.

1 The government wants to take ______________
that will reduce the amount of advertising.
2 They have a tree with purple leaves as their
company ___________________.
3 Sometimes a jingle from an ad gets
___________________ in my head for days.
4 We need to stop at the petrol _______________
to fill up the car.
5 The new department ___________________
has a great menswear section.

Points ____
52 10

Grammar

E. Fill in: asked, suggested, said, explained and told.

1 “This is how the printer works,” Ian said to Ben 4 “Go and get my glasses for me, please,” Monica
Ian __________________ to Ben how the printer said to Bert.
worked. Monica __________________ Bert to go and get
her glasses for her.
2 “I don’t have a smartphone,” said James.
James __________________ me that he didn’t 5 “It might be better if you clean the screen,” said
have a smartphone. Abby.
Abby __________________ cleaning the
3 “I’m just going out for a minute.” screen.
He __________________ that he was just going
out for a minute.

Points ____
52 10

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F. Rewrite the sentences in reported speech.

1 “Please come early for the charity run,” Mike said
to us.
_______________________________________
_______________________________________
2 “Why don’t we all go to the new Indian restaurant
tonight?” Mina said.
_______________________________________
_______________________________________
4 “Stop that noise now!” she said to her brother.
_______________________________________
_______________________________________
5 “You need to turn the handle to the left for the
door to open,” John said to Frank.
_______________________________________
_______________________________________

3 “What kind of smartphone do you have?” Paul

asked Lucy.
_______________________________________
_______________________________________ Points ____
52 10

Writing

G. Write a description of your favourite gadget for a technology blog (80-100 words). Your answer should
include the following:

● a description of the gadget ● any downsides the gadget has

● what you use it for ● your recommendation

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Points ____
20

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