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Cards Operations of National Bank Limited:
An overview of Kartikpur Branch
Supervised By:
Md. Mohinuddin
Lecturer (Finance)
Department of Business Administration
Z. H. Sikder University of Science & Technology
Prepared By:
Md. Sana Ullah Nur Mishowry
ID: ………….
Batch: 12th
Major: Finance
Department of Business Administration
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
LETTER OF TRANSMITTAL
Sir,
It is a great pleasure and privilege to submit the internship report on Cards Operations of
National Bank Limited: an overview of Kartikpur Branch which was assigned to me as a
partial requirement for the completion of my BBA Program. Throughout the study, I have
tried with the best of my capacity to accommodate as much information and relevant issues
as possible and tried to follow the instructions as you have suggested. I tried my best to make
this report as much informative as possible.
I am grateful to you for your guidance and kind co-operation at every step of my endeavor on
this report. I shall remain deeply grateful, if you kindly put some effort to go through the
report and evaluate my performance. All of my efforts will be successful if the report can
serve its purpose.
Sincerely yours,
………………………………….
Md. Sana Ullah Nur Mishowry
ID: …………………..
Batch: 12th
Major: Finance
Department of Business Administration
Z. H. Sikder University of Science &Technology
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
SUPPERVISOR CERTIFICATE
This is to certify that the Internship Report on Cards Operations of National Bank Limited:
An overview of Kartikpur Branch is prepared by Md. Sana Ullah Nur Mishowry, a student of
the Business Administration department, ID No. …………… (Major Finance) of Z. H.
Sikder University of Science & Technology as a fundamental part of Bachelor of Business
Administration (BBA) program from the department of Business Administration of Z. H.
Sikder University of Science and Technology, under my direct supervision. He is dutiful and
amiable. I wish his success at every step of life.
This report is accepted as a constructive work and significant part of the whole program and
from as directed by the University authority.
…………………
Md. Mohiuddin
Lecturer (Finance)
Department of Business Administration
Z. H. Sikder University of Science & Technology
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
DECLARATION
I am Md. Sana Ullah Nur Mishowry hereby declare that presented in this report of
internship titled Cards Operations of National Bank Limited: An Overview of Kartikpur
Branch is not a copy from another person’s report. This study is original in nature, unique
and prepared by me. I have tried my level best to make this report as informative as possible.
I also ensure that, this report is my original work and prepared only for my academic
requirement, not for any other purposes. This report has not been submitted to any other
person earlier and will not be submitted to anybody in the future.
………………………………………
Md. Sana Ullah Nur Mishowry
ID: …………………
Batch: 12th
Major: Finance
Department of Business Administration
Z. H. Sikder University of Science &Technology
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
ACKNOWLEDGEMENT
The successful accomplishment of this report is the outcome of the contribution of number of
people, especially those who have given the time and effort to share their thoughts and
suggestions to improve the report. At the very beginning, I would like to express my deepest
gratitude to God for giving me the patience and strength to finish this report within the
schedule time and doing the whole internship program.
I also express my warm gratitude cordial thanks to my onsite supervisor Md. Abu Sayeed
Dipak, Manager, National Bank Limited, Kartikpur Branch, Nuruzzaman, First Executive
Officer, National Bank Limited, Kartikpur Branch and to the management and officials of
National Bank Limited, Kartikpur Branch who have given me the opportunity to work with
them and helped a lot by providing the information and enabling me to prepare this report. I
have received their generous help and support.
Due to bank secrecy, this report is failed to cover all about. In preparing this report there may
have some mistakes and I apologize for the mistakes if any in this report.
Major: Finance
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Executive Summary
As a part of academic requirement and completion of BBA program, I have been assigned to
complete internship report on Cards Operations of National Bank: An overview of
Kartikpur Branch. under the guidance of , Md. Mohiuddin, Lecturer (Finance),
Department of Business Administration, Z. H. Sikder University of Science & Technology. I
have divided this report into several sub sections. As a young intern in a bank like National
Bank Limited, I have tried my paramount best to know their Foreign Remittance Activities
within little term of three months.
From results of the study, I can see that during the last few years, numbers of clients of
National Bank Ltd (Kartikpur Branch) has grown rapidly, which indicates that the bank has
been successful to attract clients. But there are certain factors that the bank management
should look at. Customers are not much happy with the service, sometimes bank can`t
provide the services in short times for their server problem, its irritating the clients. Most of
the respondents think that the security facilities are not adequate enough to provide efficient
services.
Here I have talked about the overall views the National Bank Limited (Kartikpur Branch).
The report starts with a general introduction Company Background, Board of Directors,
mission, vision, objectives, Organizational structure & information of Kartikpur Branch.
In the next part, of this report that consisted with brief Introduction of Cards operations, Five
years progression of NBL, NBL cards market status analysis, SWOT Analysis.
In the last part of this report, I mention findings and recommendation and conclusion about
Cards Operations of National Bank Limited at Kartikpur Branch.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Table of Contents
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Chapter 1: INTRODUCTION
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
1.1 Introduction of the report:
National Bank Limited has its prosperous past, glorious present, prospective future and under
processing projects and activities. Established as the first private sector bank fully owned by
Bangladeshi entrepreneurs, NBL has been flourishing as the largest private sector Bank with
the passage of time after facing many stress and strain. The members of the board of directors
are creative businessmen and leading industrialists of the country.
Credit is a method of selling goods or services without the buyer having cash in hand. An
ATM card is only an automatic way of offering credit to a consumer. Today, every credit
card carries an identifying number that speeds shopping transactions. Imagine what a credit
purchase would be like without it, the sales person would have to record your identity, billing
address, and terms of repayment.
I am an internee of National Bank ltd. I have been working at cards operation department for
the last three month. So that’s why I have selected my internship report on cards operation.
National Bank ltd has been operating their cards activities by various departments like
Settlement, New Accounts, Maintenance, Transaction processing, Dispute etc. In the main
part of this report I will disclose how different wings operating their activities.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
1.2 Origin of the Report:
The internship report is a basic course requirement of the BBA Program of Z. H. Sikder
University of Science & Technology. This program has been designed for the students to
provide basic theoretical and practical knowledge in the job activities in the context of
Bangladesh as well as worldwide.
This report has been prepared on practical orientation. As such, I have worked on my
interested business sector and my intern paper focuses on “Cards Operations of National
Bank Ltd, An overview Kartikpur Branch”
1.3 Objective of the Report:
The main objective of the internship program is to formalize me with the real market
situation and help me learn how bookish concepts are used in the real market.
Broad Objective
• To draw an overall view of the credit card market in Bangladesh and then identify the
prospects of NBL in Cards Business.
• To find out how NBL is operating their operational activities in cards industry.
• To Identify and focuses the problems of Card Management System of National Bank
Limited.
• To develop knowledge and a clear understanding about Card Business of National
Bank Limited.
1.4 Scope of the Report:
The report limits its scope to National Bank Cards Division only and some other operational
activities of cards sector of other bank in Bangladesh.
1.5 Methodology of the study:
This report is mainly based on primary data. As an employee of National Bank Ltd I have
observed most of the procedures how our Bank is operating their activities in cards market.
Besides I have observed how cards business is operating in our country. So, to achieve my
objective I have used both primary and secondary data.
1.5.1 Primary Source:
I have collected Primary data from different wings of Cards operations in NBL like
Settlement, New Accounts, Maintenance, Transaction processing department. As an
employee of NBL, I have already gathered information from these departments.
1.5.2 Secondary source:
The secondary data is collected from the MIS of NBL. To clarify different conceptual
matters Internet, different articles published in the journals & magazines are used in
this report. Basically secondary sources will be used to clarify the overall cards
business in Bangladesh.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
1.6 Limitations of the report:
Although I have got the full co-operation from employees, clients & officers of NBL and they
also gave me much time to prepare this report properly in the way of my study, I have faced
some difficulties, which made my conduction of the program little hazardous as for example
some restrictions in Bank policy does not allow disclosing some data and information.
Information at the bank is confidential & critical. For this reason I have not shown any figure
regarding the issuance of cards. Besides this, time is another constraint of this report. By
conducting this report I have found that there are a number of credit cardholders who do not
give the money to the bank after finishing the card limit. In this case, the banks have to fall in
troubles. There are some people who try to take illegal advantage over credit cards. These are
the limitations of the study. It is expected that credit cards will be used in a fair way in our
country and credit cardholders having ill motive should be prosecuted to check the
malpractice.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Chapter 2: Overview of National Bank Limited
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
2.1 HISTORY OF NATIONAL BANK LIMITED
National Bank Limited has its prosperous past, glorious present, prospective future and under
processing projects and activities. Established as the first private sector bank fully owned by
Bangladeshi entrepreneurs, NBL has been flourishing as the largest private sector Bank with
the passage of time after facing many stress and strain. The members of the board of directors
are creative businessmen and leading industrialists of the country. To keep pace with time
and in harmony with national and international economic activities and for rendering all
modern services, NBL, as a financial institution, automated all its branches with computer
networks in accordance with the competitive commercial demand of time. Moreover,
considering its forth-coming future, the infrastructure of the Bank has been rearranging. The
expectation of all class businessmen, entrepreneurs, and the general public is much more to
NBL. At present, we have 204 branches.
NBL was also the first among domestic banks to introduce international Master Card in
Bangladesh. In the meantime, NBL has also introduced the Visa Card and Power Card. The
Bank has in its use the latest information technology services of SWIFT and REUTERS.
NBL has been continuing its small credit program for disbursement of collateral free
agricultural loans among the poor farmers of Barindra area in Rajshahi district for improving
their livelihood.
NBL focused on all key areas covering capital adequacy, maintaining good asset quality,
sound management, satisfactory earnings, and liquidity. As a consequence, it was possible to
a record growth of 175.51 percent with Tk. 8,809.40 million pre-tax profit in the year under
review over the preceding year. The net profit after tax and provision stood at Tk. 6,860.34
million which was Tk. 2,070.47 million in the previous year registering a 231.34 percent rise.
The total deposits increased to Tk. 102,471.83 million being 33.37 percent increase over the
preceding year. Loans and advances stood at Tk.92,003.56 million in the year under report
which was Tk. 65,129.289 million representing 41.26 percent rise over the preceding year.
Foreign trade stood at Tk. 144,255.00 million in 2010 compared to Tk. 115,939.00 million,
increased by 24.42 percent compared to that of the previous year. During 2010, the bank
handled inward remittance of Tk. 49,145.30 million, 10.73 percent higher than that of the
previous year. Return on Equity (ROE) registered a 77.84 percent rise over the preceding
year.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
2. 2 VISION OF NATINAL BANKL LIMITED
Ensuring highest standard of clientele services through best application of latest information
technology, making due contribution to the national economy and establishing ourselves
firmly at home and abroad as a front ranking bank of the country are cherished vision.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
2.4 PROFILE OF NATIONAL BANK LIMITED
Head Office
Registered Office 18, Dilkusha Commercial Area
Dhaka-1000
Bangladesh.
E-mail hrd@nblbd.com
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
2.5 ORGANIZATIONAL STRUCTURE OF NATIONAL BANK LIMITED
Chairman
Vice Chairman
Board of Directors
Managing Director
Deputy Managing
Director
Senior Executive Vice
President
Vice President
Executive Officer
Principal Officer
Management Trainee
Officer
Junior Officer
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
2.6 BOARD OF DIRECTORS OF NATIONAL BANK LIMITED
Mr. Moazzam Hossain Mr. Rick Haque Sikder Mr. Ron Haque Sikder
(Director) (Director) (Director)
Mr. Zakaria Taher Mr. Mabroor Hossain Mr. Jonas Sikder Khan
(Director) (Director) (Director)
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Chapter 3: Implications
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
3.1 Implications to Organization
3.1.1 Values of NBL:
• Openness
• Trust
• Commitment
• Integrity
• Service excellence
• Responsible Corporate Citizen
3.1.2 Strategic Planning of NBL:
• Further improvement of asset quality
• Further change in deposit mix to increase pie of low cost deposits
• To become cost efficient organization
• Moderate growth in conventional products
• Careful presentation in the capital market
• Increased and focused Corporate Social Responsibility (CSR)
• Increase shareholders’ value
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Chapter 4: CARDS OPERATIONS
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.1 History of Card Business
The use of Plastic Money originated in the United States during the 1920s, when individual
companies, such as hotel chains and oil companies, began issuing them to customers for
purchases made at those businesses. This use increased significantly after World war II. In
1951, Diners Club issued the first Charge Card to 200 customers who could use it at 27
restaurants in New York. Another major Charge Card was established in 1958 as the
American Express Card by the American Express company. The first Credit Card
“BankAmericard” was issued by Bank of America in late 1958 in California, USA. This
System was licensed in other states starting in 1966, and was renamed as VISA in 1976. At
the same time, three different groups of banks that were not franchisees of Bank of America
began activities that would later merge to become today’s MasterCard International. In 1978
the MasterCard International and VISA International organizations agreed to a concept of
duality, in other words, banks could honor and issue both Credit Cards.
4.2 Cards Operations in Bangladesh:
Today carrying cash money is riskier as well as carrying more money is a boring practice. To
avoid this many tools is used like payment order, demand draft and bank draft. But these have
many limitations. To overcome these limitations credit & debit card has introduced. In this
paper we will discuss the credit card operations in Bangladesh. The Bangladesh credit card
industry is gradually evolving, with most banks in the nation offering credit card services to
eligible customers. Credit cards are the primary mode of transactions is different in case of
different banks. The features of credit card and its facilities also vary bank to bank.
4.3 Bangladesh Card: Major Issuers:
• AB Bank Ltd.
• Agrani Bank Ltd.
• Al-Arafa Islami Bank Ltd.
• Bank Asia Limited
• Dutch-Bangla Bank Ltd.
• Eastern Bank Limited
• Grameen Bank Ltd.
• HSBC Bangladesh Ltd.
• Janata Bank Ltd.
• Mercantile Bank Ltd.
• Mutual Trust Bank Ltd.
• National Bank Ltd.
• Prime Bank Ltd.
• Standard Chartered Bank Ltd.
• United Commercial Bank Ltd.
• Uttara Bank Ltd.
• VANIK Bank Ltd.
• World Bank-BD Ltd.
Today’s market is a competitive one. All banks are trying to sustain in the market for a
long time by offering competitive advantages to the customers. From my point of view as
an internee our main competitors are mainly Dutch-Bangla Bank Limited, Standard
Chartered Bank Ltd., Brac Bank Ltd., City Bank Ltd.. They also are doing their level best
in the competitive market.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.4 Bangladesh Credit Card: Essential Considerations:
In 2009, the Bangladeshi government withdrew the source tax applicable on credit card
usage. According to expert opinion, this step will provide an essential thrust to foreign
investment in the financial sector and will promote credit card transactions in the nation as
well.
An individual should consider the following points while applying for a Bangladesh credit
card:
• Universal acceptance: Look for a credit card that is globally acceptable. International
credit cards are particularly important for people who travel frequently to foreign
countries, such as businessmen, sportspersons, political figures and celebrities. There
are no extra charges for owning an international credit card.
• Rewards program: Most credit card issuers offer a range of reward programs, such
as air miles, cash back and shopping bonuses. Analyze your purchasing habits and
then select an appropriate rewards program.
• Annual fees: Look for a credit card with no annual fees. Mostly, standard and gold
credit cards do not attract an annual fee, unlike their premier versions.
• Interest rates: Research the market thoroughly for lower interest rates. Remember,
most banks write their annual percentage rate (APR) in per month figures.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.7.1 Debit card Features:
• EMV Chip Based Visa Card, most advanced technology for secure
• Enable for most secured Two Factor Authentication (2FA) on e-commerce
transactions through One-Time-Password.
• Can be used for 24/7 countrywide ATMs for anytime Cash Withdrawal at
nationwide ATMs bearing Visa, Q-cash & NPSB Log0.
• Can be used for anytime purchases/services at any merchant outlets, superstores,
hospitals, clinics, hotel & restaurants bearing Visa Logo POS Terminals.
• Real Time SMS Transaction alert
• Minimum Card Fee & No Hidden Charges
• 24x7 Call Centre for Customer Services
• Discount/Privileges at different merchant outlets
• Easy to obtain- once customer opens an account with any of NBL Branches, we
will issue a Debit Card upon request.
• No need of carrying cash or a cheque book.
4.7.1 DEBIT CARD FEES & CHARGES
Fees:
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Transactional Charges
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.10 PRIPRIVILEGE OF NBL CARDS
MasterCard VISA
Classic International
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.12 Cards Operations of NBL:
Different Departments or wings are involved in the operations of card in NBL.
• Settlement
• New Accounts
• Maintenance
• Transaction processing
• Customer Service
Sl Job Description Timeframe
8 Preparing hard file of all done file for archiving permanently Daily
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Card Cheque Related Works:
Pre-paid card:
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.13 Category wise Required Documents for Credit Card Application
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Customer Segment Doc’s Required
Salaried (A/C Payee) a. Salary Certificate/Pay Slip
b. 3 Months Bank A/C Statement
c. Passport Copy/Photo ID/ National
ID
d. Personal TIN/IT-88
e. Photograph
Salaried (Cash Payee) a. Salary Certificate/Pay Slip
b. 6 Months Bank A/C Statement.
c. Passport Copy/Photo ID/ National
ID
d. Personal TIN/IT-88
e. Photograph
Self Employed Proprietorship a. 6 Months’ Bank A/C Statement
b. (Personal/Business)
c. Trade License
d. Passport Copy/Photo ID/ National
ID
e. Personal TIN/ IT-88
f. Photograph
Self Employed Partnership a. 6 Months Bank Statement
b. (Personal/Business)
c. Trade License
d. Partnership Deed
e. Personal TIN / IT-88
f. Photo ID/Passport Copy/National
ID
g. Photograph
Self Employed - Limited Company a. 6 Months Bank Statement
b. (Personal/Business)
c. Memorandum of Association
d. Personal TIN/ IT-88
e. Photo ID/Passport Copy/National
ID
f. Photograph
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.14 REQUIRED DOCUMENTS for Credit Card
Commonly required documents:
• 02 Copy P.P. Size Photograph of Applicant
• Copy of NID
• Copy of e-TIN Certificate
• CIB Undertaking as per prescribed format
• Updated Cheque
• Self PG (Personal Guarantee) as per prescribed format.
• Spouse/Relative’s PG (Personal Guarantee) as per prescribed format.*
• Copy of Guarantor’s NID
• 02 Copy P.P. Size Photograph of Guarantor
• Utility Bills Copy (Titas/WASA etc.)
• Any other required documents as per Banks & BB Policy.
• Salary Certificate
• Bank Statement (Last 03 months)
Businessman:
• Copy of Trade License
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.15 Maintenance
Maintenance wing of Cards Operation is solely responsible for maintaining Cards Accounts
for both Credit card and Debit card and modification or update of customer’s static or
variable information including financial information. It receives the customer instruction
through Card Customer Service wing with a proper MIS, limit related update from CFC or
account related update from Collection unit.
Major Responsibilities:
Credit Card
SMS Alert Add or Cancel (card system) Reversal & CMS adjustment
Debit Card
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.16 There are mainly 10 types of transactions in respect to issuing and
acquiring aspect. Namely;
1. On Us – ATM
2. On Us – POS
3. Off Us – ATM – Issuing
4. Off Us – ATM – Acquiring
5. Off Us – POS – Issuing
6. Off Us – POS – Acquiring
7. Remote On Us – ATM – Issuing
8. Remote On Us – ATM – Acquiring
9. Remote On Us – POS – Issuing
10. Remote On Us – POS – Acquiring
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4. 17 NBL Structure
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
4.18 Transaction Processing
Transaction processing team updates and monitors all payments related issues; also ensure
statement generation and standing instruction execution issues on time
SL Task Description
No
Update Processing
1 Processing date change in Card Management System
Date (CMS)
Generating P files (for Credit card, Life Style Card,
2 Payment Process
Travel Card) and process them in CMS.
Credit Card
7 We prepare this report on Weekly Basis
outstanding Reporting
8 WSF Reporting We prepare this report on Weekly Basis
9 Billing cycle running We run billing cycle for credit card every month
RAP Reporting To
13 We prepare this report on monthly Basis
ALICO
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Chapter 5: FIVE-YEAR PROGRESSION OF NBL
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
5.1 Income Statement:
(Taka in
million)
2014 2015 2016 2017 2018
Interest Income 20,621.01 19,504.69 18,947.93 22,546.17 28,150.08
Interest Expenses 16,511.70 16,571.69 14,872.88 16,107.01 21,051.42
Non-Interest Income 8,406.29 10,143.66 12,235.92 9,606.41 8,618.89
Non-Interest Expenses 5,793.21 4,816.51 5,557.84 5,779.71 6,498.37
Profit before Tax and 6,722.39 8,260.14 10,753.13 10,265.87 9,219.18
Provision
Profit after Tax 9,219.18 3,854.03 5,567.87 4,696.01 4,100.31
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
5.3 Market Capitalization
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Chapter 6: A Project on NBL cards market status analysis
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
To find out the NBL current market status I had to go through a qualitative market analysis
by asking questions to the stake holders of the NBL cards. By asking different dimensional
questions and reviewing those I got an idea about the current status of NBL cards other than
the market competitors. I asked different segments of peoples to get my answers.
• Common customers
• Priority customers
• Executive e
• employee
• Manager employee
1. Which bank’s name comes first when you think about Debit, Credit& Prepaid cards?
2. Have you heard about NBL cards?
3. Do you use any ATM cards?
4. If yes then which bank’s ATM card?
5. Are you satisfied with your cards services and features?
6. Which service and features attracts you more?
7. Which service is worst to you?
8. Which one you want from your cards?
9. Have you any Suggestion specifically at one point of development?
10. What do you think that which bank’s card is best in the market?
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
1. Which bank’s name comes first when you think about Debit, Credit& Prepaid cards?
I. SCB
II. UCBL
III. Brac Bank
IV. NBL
10 0 I. Yes
100%
100% 0
Interpretation:
Figure: Hear about NBL cards
Yes 100% & No 0%
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
3. Do you use any ATM cards?
I. Yes
II. No
Yes No
10 0
100% 0
Interpretation:
Figure: About using ATM card
Yes 100% & No 0%
4. If yes then which bank’s ATM card?
I. SCB
II. UCBL
III. Brac bank
IV. NBL
V. Other …..
If yes then which bank’s ATM card? VI. Other I. SCB II. UCBL
0% 0% 20%
SCB UCBL Brac NBL others III. Brac
Bank bank
IV. NBL 10%
0 2 1 7 0 70%
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
5. Are you satisfied with your cards services and features?
I. Yes
II. No
III. Moderate
4 3 3 II. No
30%
Interpretation:
Figure: feedback about card satisfaction
Yes 40%, No 30% & Moderate 30%
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
7. Which service is worst to you?
I. Hidden Charges
II. Customer services
III. Cards functional & technical services
IV. Interest charges
3 4 1 2
III. New II. Best
30% 40% 10% 20% product customer
feature service
10% 40%
Interpretation:
Figure: Which one customer want from
More cheap 30%, Best customer service their card.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
9. Have you any Suggestion specifically at one point of development?
I. Product development
II. Service development
III. Fees & charges reschedule
IV. Other………………………..
Product development 0%, Service development 20%, Fees& charges reschedule 70%, others
10%
10. What do you think that which bank’s card is best in the market?
I. SCB
II. UCBL
III. NBL
IV. Others ………………………….
What do you think that which bank’s card is I. SCB II. UCBL
best in the market? 10% 0%
SCB UCBL NBL Others(DBL) III. NBL
IV. DBL 30%
1 0 3 6 60%
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
6.2 Questionnaires Questions for Employees:
1. How many card Offer from NBL?
2. Maximum card users …………………
3. Uses debit card?
4. Ratio to uses the debit card against total customer?
5. Can customer use debit card in E-commerce?
6. Can customers use debit card in foreign country?
7. How many categories in credit card offered by NBL?
8. Maximum customer of credit card in NBL Kartikpur Branch?
9. For taking credit card what is the minimum income to get credit card?
10. Have you any Suggestion specifically at one point of development?
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
1. How many card Offer from NBL?
a. 2
b. 3
c. Others …………………
10 0 0
100% 0% 0% a. 2
100%
Interpretation:
Figure: card offer from NBL
a. 2 = 100% & b. 3=0% & C. Others 0%
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
3. From which account holder uses debit card?
d. Savings
e. Current
f. Others ………………….
0% 0% 100%
Interpretation:
Figure: A/c holder of debit card
Savings 0%, Current 0% & Both 100%
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
5. Can customer use debit card in E-commerce?
a. Yes
b. No
10 0 Yes
100%
100% 0%
10 0 Yes
100%
100% 0%
Interpretation:
Figure: About customers use debit card in
Yes=100%, No=0% foreign country
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
7. How many Types in credit card offered by NBL?
l. 1
m. 2
n. 3
o. Others …………
0 10 0 0
0% 100% 0% 0%
1 2 3 Others …………………..
Interpretation:
Figure: Types in credit card offered by
1=0%, 2=100%, 3=0%, others=0% NBL
Interpretation:
Figure: Maximum customer of credit card
Service holder 20%, Business=30%, others=50%
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
9. For taking credit card what is the minimum income to get credit card?
a. For service ………………….?
b. For Business …………………?
c. Others …………………………..?
Interpretation:
Figure: Minimum income to get credit card
Service=20000/-, Business=30000/- & Others=50000/-
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
Chapter 7: SWOT Analysis, Findings, Recommendation and
Conclusions
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
7.1 SWOT Analysis of NBL
7.1.1 Strengths:
• Fast online banking operations across all the branches.
• Authorized share capital increased to BDT 51,144.37 million.
• NBL listed with Dhaka and Chittagong stock exchange Ltd.
7.1.2 Weaknesses:
• Lack of Bank Branches and ATM Booths.
• Lower price of Stock market
• Lower growth rate.
7.1.3 Opportunities:
• Emerging economies.
• The credit Card Sector
7.1.4 Threats:
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
7.2 Findings:
In the competitive market it is always challenging for a bank to sustain in a good position.
NBL is trying to maximize its volume in card issues. In the last year it was the second highest
issuers of cards in the card market. In preparing this report there are some things that I have
got from my theoretical and analytical observation of the card center of NBL. Some official
restrictions I am not disclosing any type of figure or profit by card Division of NBL. Some
findings are discussed below:
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
7.3 RECOMMENDATION
National Bank Limited has been successful in all of its operation since its inception. It has
outperformed all its peer and competitor and peer banks in virtually all area of its activities.
Still there is scope for improvement for the bank and the any or all of the following could be
which National Bank Limited can implement to better its performance:
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
7.4 Conclusion:
From the analysis and findings of the study, it is obvious that there is a lot of market potential
for NBL in the Card Business and some areas of improvement are there also comparing to the
existing issuers in the market. It is expected that Bangladesh will experience a heavy inflow
of foreign companies investing in various sectors especially in IT and Gas and Oil
Exploration and processing. This will give birth to various ancillary industries and services,
which will ultimately increase the purchasing power of people. This factor enhances the
chance of an upcoming growing population of the community who wants convenience of not
carrying cash and the use credit card is the easiest way of doing so.
Being a passive leader, i understand the drawback of not involving actively in the
organization. But as a customer, i observed the trends and culture from its prevailing
environment. We put lot of effort to find out, why and how they brought the changes in the
system and what are the impacts of the changes on society and on the organization. Being a
leader, we evaluated these changes and drawn a conclusion of its advantages and
disadvantages.
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch
References:
1. NBL_Annual_Report_2018
2. Daily Affairs, Report.
3. Different Types of Form of NBL cards manual.
4. Credit cards operations guide of Bangladesh Bank.
5. Prospectus of National Bank Limited
Web Site:
1. http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/10861/15364015_MBA.pdf
2. https://www.nblbd.com/products/cardproduct/1
3. https://www.nblbd.com/products/cardproduct/2
4. https://www.nblbd.com/home/branches
5. https://www.nblbd.com/about/bod
6. https://www.assignmentpoint.com/business/finance/analysis-and-evaluation-of-credit-
card-operation-in-national-bank-limited.html
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Cards Operations of National Bank Limited: An overview of Kartikpur Branch