Professional Documents
Culture Documents
Competitiveness
Li Chuang
School of Economics and Management
Henan Polytechnic University
Jiaozuo, P.R.China
Abstract-The analysis model of industrial international when we research on the products competitiveness we should
competitiveness is a basic theory and analytical framework to mainly think over these short-term or individual factors.
guide the research on the industrial international competitiveness. The enterprises competitiveness means that, in the
This paper discussed the relationship and difference between competitive market, an enterprise effectively provide better
industrial international competitiveness, product competitiveness,
products or more perfect services than its competitors in the
enterprise competitiveness, and national competitiveness.
Moreover, this paper brought forward a new analysis model of long-term market competition, and gain more profits and
industrial international competitiveness, which is constituted by make greater progress. The enterprises competitiveness is
eight basic elements. All eight factors drive the wheels of mainly involved in three aspects. The first is the products
industrial international competitiveness roll forward, so the competitiveness of enterprise. The second is the assets
model is named "round wheel model". competitiveness of enterprises which are used to product their
products, including manpower, materials and financial
Keywords-industrial international competitiveness; national resources. The third is the process competitiveness, which is
competitiveness; product competitiveness; round wheel model shown in the course of researching and developing, producing,
marketing and managing. The enterprises competitiveness can
I. INTRODUCTION be expressed by the formula: the enterprises competitiveness =
The research on international competitiveness involves (product competitiveness × assets competitive × process
four levels: products competitiveness, enterprises competitiveness). The enterprises competitiveness is the most
competitiveness, industrial competitiveness and national direct performance of the products competitiveness,
competitiveness. Although there are separate studies for four enterprises competition in other areas is on the start of product
levels, systematic comparison study of the relationships competition and therefore the products competitiveness is the
among them is rare [1-7]. In order to better understand the basis and core of enterprises competitiveness. Conversely, as a
connotation and extension of industrial international producer and operators, enterprise’s scientific research,
competitiveness, it is necessary to identify what are products management, marketing, and other capacities directly affect
competitiveness, enterprises competitiveness, industrial the level of products competitiveness, and they are powerful
competitiveness and national competitiveness. guarantee for the products competitiveness. In other words,
The products competitiveness refers to the continuous besides enhancing their products competitiveness, enterprises
combat force of products in the international market, which is must also strive to improve their overall competitiveness in
the organic combination of the excess use-value for customers order to win in the international competition for a long time.
and the excess value for enterprise. The products The industrial international competitiveness can be
competitiveness is mainly embodied in three aspects. The first thought as the continuing combat force of one country’s
is the competitive advantages that come from inherent industry or specific industry in the international market. The
physical value of the products, such as reliable quality, stable industry competition what we can observe seems to be equal
performance, powerful functions. The second is the value to enterprises international competition in the industry.
advantage of products demonstrated in the market, such as Therefore, the enterprises competitiveness is the basic
preferential price, perfect services, and unique marketing expression form and important component of the industrial
strategy. The third is the perception value advantages from international competitiveness. However, the industry
consumers, but the advantages often change because of competition does not mean that all the enterprises international
consumer groups, consumption patterns, and quantity of competitiveness within the industry or their simple joint
consumption. Generally, the products competitiveness can be competitiveness. Because the orderly or disorderly
expressed by a simple formula, that is: the products competition among the enterprises could affect the industrial
competitiveness = (physical value × market value × customer international competitiveness, in addition, the industrial
perception value). Furthermore, it is obvious that these three international competitiveness also includes other areas besides
aspects are all apt to be affected by short-term factors. In the enterprises competitiveness, such as the enterprises
particular, with frequent scientific and technological structure, the concentration rate of enterprises, industrial
revolutions, the product life cycle is significantly shorted, so policies, and so on. These factors all influence the level of the