1.

Driving Forces

Changes in Buyer's Preference

 Since Overruns is currently in the market recently, it will not be difficult for entrepreneurs to
convince people about their preferences. In addition, based on the market research conducted,
people eyeing for a good quality for affordable price.

Technological Change

 Since Overruns and online shops dominate the market specially this pandemic, the resources
will be mobile devices and computer only. Less manpower needed for production and no other
mechanism.

Government Policy/School Rules and Regulation

 The Overruns product that we are selling will undergo to any business guidelines to social
media. Since our market is also youth, we make sure that we get approval from the school
management and let the teachers and students know about our product.

2. Strength and Weaknesses of Competitors

Strength (Mall Department store)

 Different brand of shirts

 Can do discounts at any time of the month
 Perks of membership card

Weaknesses (Mall Department store)

 Lack of sizes
 Expensive price
 Unable to do online orders

3. Customer Profiles

Demographic Profile

 The Overruns business has a target market, our market will be the students and faculty
members of Maasin City National High School. We were able to do a research for the
marketable price for the students to buy our product.

Psychographic Profile
  This study shows that Maasin City National High School students has different personality and
perception in wearing clothes. From the research conducted, some of the students would prefer
affordable clothes to wear, others would be something that is comfortable to wear.

4. Roles of the Supplier

- Since Overruns business can be done by selling it in school or doing online transaction such as
social media, we want to make sure that our supplier will give us the best quality of products as
much as possible to continue the good image of the business.

Objective and Goals

The Objectives of Overruns

 To promote affordable shirt

 To expand the business not only in MCNHS
 To raise the profit to 50% more
 To provide the best quality of shirt

The Goals of Overruns

 To earn more sales from the customers

 To get more valuable customers of Overruns
 To continue the business more in the future
 To be the number one supplier of Overruns shirt in MCNHS

Strategic Action Program

- We prepared our business plan for Maasin City National High school and through online; we
make sure that we all got the approval from the school management to start the business.
Overruns will have a target date of July of 1st week for the actual business operation.

Resource and Budget

- The business of Overruns is composed of 4 members with one supplier of the product. After
collecting the funds, it will be the start of the operation of the business.

Control and Evaluation

Benchmark of the business

 - We want to know how successful it will be for the launch of the Overruns business in MCNHS
and in online, our goal is to know what needs to be improve and if the profit will have 50% more
capital. In addition, we need to check how people will support the business and how the sellers
interact with customers

Taking Corrective Actions

- We want to make sure that we can address all the opportunities that we may encounter in the
future since we just starting the business.