Anne Liah D.

Romero Assignment - Midterm

BMA4301 – BSMA1E September 29, 2021

THE WALT DISNEY CO.

Mission Statement: ―To entertain, inform and inspire people around
the globe through the power of unparalleled storytelling, reflecting
the iconic brands, creative minds and innovative technologies that
make ours the world’s premier entertainment company.‖

Corporate Scope: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading
diversified international family entertainment and media enterprise that includes Disney Parks,
Experiences and Products; Disney Media & Entertainment Distribution; and three content groups—
Studios, General Entertainment and Sports—focused on developing and producing content for DTC,
theatrical and linear platforms.

Corporate Purpose: For more than nine decades, The Walt Disney Company has created entertainment
of the very highest quality. From humble beginnings as a cartoon studio in the 1920s to the company of
today—which includes Pixar, Marvel, Lucas film and 21st Century Fox, Disney continues to provide
quality entertainment for the entire family all around the world.

Corporate Objectives: "The Walt Disney Company's objective is to be one of the world's leading
producers and providers of entertainment and information, using its portfolio of brands to differentiate its
content, services and consumer products. The company's primary financial goals are to maximize
earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term
shareholder value.‖

Corporate Strategies: The Walt Disney Company applies a generic competitive strategy that capitalizes
on the uniqueness of its goods in the entertainment, mass media, and amusement park industries.
According to Michael E. Porter's model, a generic competitive strategy helps a company to build and
sustain its competitiveness in the target market. It is focused on differentiating its products from those of
competitors. On the other hand, the corporation's intensive strategies for growth are centered on
producing new goods that are in line with worldwide market trends. The company expands via innovation
and creativity, which allows it to compete with major corporations. Such a competitive landscape is
addressed by The Walt Disney Company's generic strategy and intensive growth strategies. The
entertainment conglomerate manages challenges in its industry environment through corresponding
strategic objectives and competitive advantages.

This business study represents the efforts of strategic management. The company's generic strategy's aim
is to create competitive advantages through product development innovation. Disney's intensive strategies
are conducted with strategic objectives in mind in order to maximize the growth advantages of such
innovation. The Walt Disney Company's generic competitive strategy and intensive growth strategies are
aligned for product-focused development in the context of Michael Porter's model.