Professional Documents
Culture Documents
A. The Negative and Positive Role of MICRO MARKETING ENVIRONMENT (10 PTS)
A. The Negative and Positive Role of MICRO MARKETING ENVIRONMENT (10 PTS)
Give the negative and positive effects of the micro and macro marketing environment on how
they play their roles in the organization. Read and analyze carefully these questions for the
POSITIVE and the NEGATIVE side of the marketing environment.
POSITIVE: How do the actors and forces of the marketing environment support the
organization increase its revenue and keep it growing?
NEGATIVE: How do the actors and forces of the marketing environment destroy the
operation of the company and would cause its possible shutdown.
A. The negative and positive role of MICRO MARKETING ENVIRONMENT (10 PTS)
Example 1. EMPLOYEES
POSITIVE NEGATIVE
If the organization’s employees are Employees become negative if they will reveal
skilled, productive, can contribute good the company secrets, unwilling to support and
ideas to the company and show loyalty, company’s products, and destroy it to others.
and ready to protect the organization
2. DISTRIBUTORS
POSITIVE NEGATIVE
Many distributors carry a stock of the Distributors often demand a long period of
products they sell - so they buy in bulk, exclusivity, so you need to be sure that you
and take care of warehousing and choose one that has experience selling your
inventory control in the overseas market. type of products and has customers for the
kind of goods you sell
3. SUPPLIERS
POSITIVE NEGATIVE
Suppliers can negotiate price especially If suppliers tied in a contract a hospitality
when buying bulk business might not able to get goods or
services from a cheaper supplier
4. GOVERNMENT AGENCIES
POSITIVE NEGATIVE
Government agencies can enjoy a two- You can be assigned anywhere. Many
day off in a week which is most often not government employees have bigger chances
being practiced in private companies. of being transferred from one place to
another.
5. BANKERS/LENDERS
POSITIVE NEGATIVE
Bankers provide financial services to Bankers often struggle with work-life balance
institutional investors and large as many loan officers are flooded with new
corporations, you’re probably more business when residential mortgage interest
familiar with commercial banks. rates drop.
6. PUBLIC
POSITIVE NEGATIVE
The public are responsible for building Negative publicity turns off candidate from
your company’s image, the customers or applying.
the industry.
B. The negative and positive roles of MACRO MARKETING ENVIRONMENT (10 PTS)
1. COMPETITION
POSITIVE NEGATIVE
Competition forces lessen your market Competition decreases your market share
share, it can also force you to become and shrinks your customer base, especially if
a better business. It’s easy to coast demand for your products or services is
when you’re the only option. limited from the start.
2. POLITICAL-LEGAL
POSITIVE NEGATIVE
Political legal are able to present political Political legal might have a selfish propaganda
information to the voting population in a that could hurt national interest.
manner that is readily understandable.
3. TECHNOLOGICAL
POSITIVE NEGATIVE
Using information technology, a What makes all of these technological
marketer can reach an enormous developments less than perfect is that they
number of people with just the click of a are available to everyone. If only one
button. promoter had access to advanced technology,
he would certainly have a tremendous
advantage.
4. ECONOMICAL
POSITIVE NEGATIVE
A market economy should be very There is a risk that the market forces of
responsive to changes in consumer demand and supply may not work well. In fact,
demand. In fact, in this economic there may occur, what is called market failure
system, consumers are said to be with market forces failing to ensure the
sovereign. maximum benefit for society.
5. SOCIAL CULTURAL
POSITIVE NEGATIVE
Locals benefit from improved facilities Behavior of locals who resent tourists taking
which are primarily provided for tourists. over their community.
COMPANY CUSTOMER