Brand ambassadors

In 2018, Shopee appointed Blackpink as its first-ever regional brand ambassador, as part of its
partnership with YG Group. Bambam of Got7 was also appointed as the brand ambassador in
Thailand in October of the same year.[32]
In 2019, Shopee secured a partnership with global football icon Cristiano Ronaldo as its regional
brand ambassador. The partnership was announced in line with Shopee's signature annual shopping
event, 9.9 Super Shopping Day.[33]
In the Philippines, Shopee has spawned seven local brand ambassadors: actress Anne Curtis,
singer Jose Mari Chan, television personality Sarah Geronimo, boxer and Senator Manny Pacquiao,
influencer Alysza Aldam, television personality Kris Aquino, television host and comedian Willie
Revillame, and television host and vlogger Alex Gonzaga. In 2020, television personality Aquino
became the new endorser of Shopee for the 11.11 Christmas Sale, after Chan, who was endorser
for the 11.11-12.12 Christmas Sale in 2018 and the 9.9 Super Shopping Day in 2020. [34] Chan later
joined Aquino in the 12.12 Christmas Sale in 2020. [35] In February 2021, television host and
comedian Revillame was named as Shopee's new endorser for 3.3-4.4 Mega Shopping Sale.
[36]
 Revillame's show Wowowin is a partner of Shopee for their Monthly Double-digit Shopping Sale
promotions in 2020 even before Revillame was named as Shopee's endorser in 2021. Although
Revillame is the new Shopee endorser in 2021, he appears in online advertisements, while Kris
Aquino remains the endorser for the 3.3-4.4 Sale in TV commercials and YouTube videos.
In August 2020, Phua Chu Kang, a classic role from a Singaporean sitcom that was played
by Gurmit Singh was announced and signed as Shopee's first Singaporean brand ambassador. [37] It
later appointed Mark Lee as Shopee's next ambassador in May 2021.[38]
In Indonesia, Shopee has recruited 2 local brand ambassadors: late singer Didi Kempot and singer
Nella Kharisma in 2020. Some Indonesian celebrities also became local brand ambassadors, such
as actress Prilly Latuconsina, actor Maxime Bouttier, singer Via Vallen, and singer Rizky Febian in
2018, legendary rock band Slank and singer Syahrini in 2019, and also former member and general
manager of JKT48 Melody Nurramdhani Laksani for Shopee Barokah and comedian Tukul
Arwana in 2020. In 2020 too, Korean boy group Stray Kids took over as brand ambassador of
Shopee Indonesia for the 11.11 Big Sale and 12.12 Birthday Sale. [39][40] In beginning of 2021, two
soap operas actor and actress Amanda Manopo and Arya Saloka from mega-hit soap opera Ikatan
Cinta (Love Ties) was signed as Shopee's local brand ambassadors. [41] In 2021 too, actor and martial
artist Joe Taslim was signed as Shopee's local brand ambassadors for the Shopee 9.9 Super
Shopping Day.[42]
In June 2021, BtoB was selected as the official ambassador for Shopee's K-Collection, a Korean
brand exhibition in which 50 domestic small and medium-sized enterprises participate through
Shopee's Live Shopee Singapore, Shopee Malaysia, Shopee Philippines, and Shopee Vietnam. The
group will introduce products directly through 'Shopee's Live' and hold an exclusive online fan
meeting to actively attract local K-pop fans as customers. [43]
In August 2021, Shopee has partnered Hong Kong actor Jackie Chan to kick off its 9.9 Super
Shopping Day. Users in Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Brazil can
catch Chan on Shopee Live and play Jackie Chan-themed in-app games on 9.9 Super Shopping
Day. Chan is featured in a new kungfu-inspired commercial carrying out a range of activities across
all its year-end shopping festivals. Shopee is using this to make online shopping more fun and
enjoyable by featuring Jackie Chan in a range of activities across all its signature end of year
shopping festivals.[44] That same month, Shopee also announced its collaboration with girl
groups Twice and Secret Number for their 9.9 advertisements, with performances on Shopee Live
as well.[45][46]