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HYBE is composed of HYBE headquarters in K orea, HYBE AMERICA and HYBE JAPAN.
Business division includes L abel, Solution and Platform.

Each label egnages in unique and independent creative activities.


We provide business solutions to our labels, and drive business initiatives based on
music including performances, multimedia content, IP, education and games.
We connect and expand all HYBE content and services.

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HYBE is composed of HYBE headquarters in Korea, HYBE AMERICA and HYBE JAPAN.
Business division includes Label, Solution and Platform.

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BIGHIT MUSIC is an industry-leading music label BELIFT LAB is a label founded jointly by CJ ENM and SOURCE MUSIC is a girl group specialist with a core
that continues to pioneer new paths driven by a HYBE, created with the goal of developing idol groups value that states, "Music with a clear source and
strong belief in music and ceaseless support from targeting the global market to drive the mainstreaming reason can resonate with the listener's emotions."
fans. BIGHIT strives to create music heretofore unseen of K-POP while redefining and innovating the label The label has focused on producing high-quality
in the world through its inimitable way, creating the business. Artists under this label include ENHYPEN, content that can provide a source of joy in life, and
music that symbolizes an era that can resonate with which debuted in November of 2020. aims to become a leader in the global music industry
fans across the world. Artists under the label include through music business innovation.
Lee Hyun, BTS and TOMORROW X TOGETHER.

PLEDIS Entertainment's management philosophy is KOZ ENTERTAINMENT is a unique label that leads the HYBE LABELS JAPAN discovers and develops new
to develop talented artists into shining stars. With trend of the times based on originality, and is beloved by talent in Japan as well as carry out management,
years of know-how and extensive networks, PLEDIS many. We create music that can be adored by everyone music production and other artist-related businesses.
is engaged in a diverse range of projects with the regardless of a person’s personality or tastes. We come The label strives to fuel business innovation in the
goal of expanding the spectrum of popular culture. up with a new paradigm by making our own interpretations music industry and serve as a content company that
Artist under the label include NANA, BUMZU, and experimentations. ZICO and Dvwn are under KOZ can enrich the lifestyles of all people.
BAEKHO(KANG DONG HO), SEVENTEEN, fromis_9, ENTERTAINMENT.
YEHANA and SUNGYEON. PLEDIS JAPAN and Xing
Can Sheng Shi (Beijing) Entertainment are the affiliate
companies.

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ADOR (“All Doors One Room”) is an independent label
established by CEO Min Hee Jin, who has continued to
present innovations in artist branding. ADOR seeks to
welcome new challenges with alacrity to engage in
exciting and unique businesses. In 2022, ADOR will
reveal its first new girl group.

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HYBE plans, produces and operates content and services HYBE IPX uses artist and artist derived IP to create a HYBE IM develops solutions that expand the messages
such as global concerts, fan meetings, and other high wide range of content and products (official, brand and of the music and artist that form the core essence of
quality in-person and online concerts and theme parks licenced products etc.) for more fun and exciting HYBE through a wide range of preemptive technological
for expanding customer experience. HYBE 360 plan customer experiences. HYBE IP strives to enable global research in games, the metaverse, AI and other fields
and produce artist related original content such as fans to share their daily lives in a wide variety of ways encompassing HYBE’s unique entertainment lifestyle
movies, documentaries and variety shows, as well as with the artists they love and create cherished memories channels, and engages in partnerships with leaders in
lead the distribution, promotion and advertisement by working together with artists and brands and Korea and abroad to build businesses derived from
businesses for the albums and soundtracks of artists. continuously expanding the scope of our business realms. these interactive media. In addition, we provide diverse
content and services based on interactive media
technologies that bring brand-new experiences to the
consumers of today seeking refuge and respite from
their daily routines.

HYBE SOLUTIONS JAPAN leads the artist concert, HYBE T&D JAPAN provides multi-services for training
original content, IP and platform businesses in Japan, and developing future artists, or trainees. HYBE T&D
and provides solutions tailored to Japan. The company JAPAN nurtures talented future artists through our
not only showcases the content and services provided tailored curricula, hiring and managing the best instructors,
by HYBE 360, HYBE IP and Weverse Company in Korea, and big data analytics.
but also locally plan and produce original content, as
well as produce locally-tailored marketing services for
the purposes of business glocalization.

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Weverse Company is a global fandom platform company
with the vision of innovating the fandom culture through
expanding customer experience. The fan community
Weverse acts as a channel for communication between
artists and fans, and provides the best content and
services for fan activities. The commerce platform Weverse
Shop carries out business such as selling official artist
merchandise to the customers all around the world.

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2005 Founded Big Hit Entertainment 2014 NEXON Korean CEO
2019 Named as one of Billboard Music’s New Power
2018 NEXON Japan Global COO
Generation 25 Top Innovators
2020 Big Hit Entertainment HQ CEO
2019 Named Billboard International Power Players for
two consecutive years 2021 HYBE CEO
2019 Named Variety International Music Leader for
two consecutive years
2019 Selected as a member of the Recording Academy
2020 Named on the Billboard Power List
2020 Named Billboard Indie Power Player
2020 Named on the Variety 500
2021 Named Billboard International Power Player
2021 Named Billboard Indie Power Player

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2010 Joined Big Hit Entertainment 2009 Founded SB Projects 2017 MISUMI Dept. Head
2017 Big Hit Entertainment Head of Business 2013 Founded Ithaca Holdings 2019 Joined Big Hit Entertainment
2018 Big Hit Entertainment Chief Business Officer 2013 Named as one of TIME Magazine 100 Most Influential
2020 Big Hit Solutions Japan CEO
People in the World
2019 Big Hit Entertainment Co-CEO 2021 HYBE JAPAN CEO
2013-2019 Named on the Billboard Power 100 List
2020 Big Hit Entertainment Global CEO (CEO, Global &
2014, 2016, 2019 Named on the Vanity Fair New Establishment List
Business)
2019 Acquired Big Machine Label Group
2020 Received K ACF Trailblazer Award 2019, 2021 Named Variety Magazine Music Mogul of the Year
2020 L isted on Rolling Stone’s F uture 25 2020 Named as one of Fortune Magazine 40 Under 40
2021 HYBE AMERICA CEO 2021 Joined HYBE Board of Directors
2021 HYBE America CEO

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Debut: August 2007 Debut: June 13, 2013 Debut: March 04, 2019
Active groups: 8Eight, HOMME Members: RM, Jin, SUGA, j-hope, Jimin, V, Jung Kook Members: SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, HUENINGKAI
Debut: November 30, 2020
Members: JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, NI-KI

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Debut: May 02, 2022
Members: SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA, HONG EUNCHAE

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BAEKHO HWANG fromis_9
(KANG DONG HO) MIN HYUN Debut: May 26, 2015 Debut: January 24, 2018
Debut: March 15, 2012 Debut: March 15, 2012 Members: S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, Members: LEE SAE ROM, SONG HA YOUNG, PARK JI WON, ROH JI SUN,
WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON, DINO LEE SEO YEON, LEE CHAE YOUNG, LEE NA GYUNG, BAEK JI HEON

Debut: November, 2009 Debut: June 14, 2011 Debut: March 21, 2017 Debut: March 21, 2017

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Debut: April, 2011 Debut: December, 2019

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Debut: July 22, 2022
Members: MINJI, HANNI, DANIELLE, HAERIN, HYEIN

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HYBE, since its establishment in 2005 has been growing rapidly every year with K RW 1.2577 trillion in total revenue,
K RW 190.3 billion in operating profit, and K RW 141.0 billion in net profit in 2021.
We not only achieved quantitative growth but also qualitative growth by diversifying our revenue stream.

0 2000 4000 6000 8000 10000 12000

2019 2020 2021

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Kicked off the LOVE MYSELF campaign by flying an airship over BTS
members’ hometowns with personalized ‘What I Love” messages

・ LOVE MYSELF Campaign Official Launch


・ Pledged to support UNICEF #ENDviolence campaign

・ LOVE MYSELF Official Merchandise 1st Edition Launch

・ Partnership with LINE and Kakao

・ Partnership with UNICEF Japan

・ Global expansion of campaign together with BTS WORLD TOUR ‘LOVE YOURSELF’
・ Global partnership with UNICEF headquarters
・ Partnership with UNICEF USA and UNICEF UK
・ Speech at the UN General Assembly
・ Campaign booth operations at BTS WORLD TOUR ‘LOVE YOURSELF’ concerts

・ LOVE MYSELF Campaign First Anniversary FESTA (SEOUL)


・ LOVE MYSELF Official Merchandise 2nd Edition Launch

・ Campaign booths operated for BTS WORLD TOUR 'LOVE YOURSELF :


SPEAK YOURSELF' concerts and BTS 5TH MUSTER [MAGIC SHOP] fan meeting

・ Released BTS LOVE MYSELF global campaign video


Since 2017, BIGHIT MUSIC and BTS have carried out LOVE MYSELF campaign to
・ Campaign booths operated for BTS WORLD TOUR 'LOVE YOURSELF :
convey the message of “having true love for others and the world requires SPEAK YOURSELF' [THE FINAL](SEOUL)
loving myself first” to fans across the world. ・ LOVE MYSELF Campaign 2nd Anniversary FESTA(SEOUL)
・ Campaign donations reach KRW 2.6 billion
LOVE MYSELF campaign supports UNICEF’s #ENDviolence Youth Manifesto,
・ Special guest speaker at the UN General Assembly
which aims to protect children and young people across the world from ・ Approximately 3 billion KRW total donations collected
violence. ・ LOVE MYSELF campaign extended (tripartite agreement between
BIGHIT MUSIC, UNICEF and Korean Committee for UNICEF)

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