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  • Easystart: The Story of How Stefano Maffioli Founded Europe's Leading Low-Cost Airline

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    Juan Rosas
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    This document provides a summary of the business ventures of Aegean Airlines founder and CEO Eftychios Vassilakis. It details how he became interested in the airline industry after refusing to invest in a Virgin Atlantic franchise. In 1999, he launched Aegean Airlines with two leased aircraft and a small staff, focusing on point-to-point short-haul travel within Greece and to London. Despite challenges from larger carriers and the economic crisis, Aegean grew its fleet and route network over the following years. The case discusses Vassilakis' entrepreneurial strategy of identifying gaps in the market and adapting a low-cost business model to achieve success in the European airline industry.

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    Original Title

    IMD099-EasyJet -The Webs Favorite Airlines

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    This document provides a summary of the business ventures of Aegean Airlines founder and CEO Eftychios Vassilakis. It details how he became interested in the airline industry after refusing to invest in a Virgin Atlantic franchise. In 1999, he launched Aegean Airlines with two leased aircraft and a small staff, focusing on point-to-point short-haul travel within Greece and to London. Despite challenges from larger carriers and the economic crisis, Aegean grew its fleet and route network over the following years. The case discusses Vassilakis' entrepreneurial strategy of identifying gaps in the market and adapting a low-cost business model to achieve success in the European airline industry.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    21 views22 pages

    Easystart: The Story of How Stefano Maffioli Founded Europe's Leading Low-Cost Airline

    Uploaded by

    Juan Rosas
    This document provides a summary of the business ventures of Aegean Airlines founder and CEO Eftychios Vassilakis. It details how he became interested in the airline industry after refusing to invest in a Virgin Atlantic franchise. In 1999, he launched Aegean Airlines with two leased aircraft and a small staff, focusing on point-to-point short-haul travel within Greece and to London. Despite challenges from larger carriers and the economic crisis, Aegean grew its fleet and route network over the following years. The case discusses Vassilakis' entrepreneurial strategy of identifying gaps in the market and adapting a low-cost business model to achieve success in the European airline industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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