Strategic Management

Innovation process

INNOVATION

About:

 Innovation management is not exclusively associated with products

 New ways of doing business in service sector
 Innovation management involves change, particularly technological change
 Some times this involves product, service and process changes
 The level of change is an important dimension
 Innovation is the process and outcome of creating something new, which is also of value
 Innovation involves the whole process from opportunity identification, ideation or
invention to development, prototyping, production marketing and sales, while
entrepreneurship only needs to involve commercialization.

Innovation process:

1. Idea generation and mobilization:

New ideas are created during idea generation. Mobilization occurs when the idea is moved to
a different physical or logical location, such as an outside firm or another department.

Inspiration for a new idea can originate from an improvement of an existing idea, or
something from scratch.

BIET-MBA Programme, Batch 2020-21

Page 1 Davangere
 Strategic Management
Innovation process

2. Advocacy and screening:

Not all ideas are worth implementing. Advocacy and screening help evaluate an idea and
measure its potential benefits and problems. From there, a decision can be made about an
idea’s future.

One of the biggest advantages for the joint processes of advocacy and screening is
refinement. If the idea has potential, discussions and arguments help enhance it. The study in
Innovation: Management, Policy & Practice mentions how this stage prepares an idea for
upper management, which can call for a different approach. Because idea generators don’t
always have the skills to advocate for their ideas, managers working with the idea generator
can facilitate, encourage and support the person.

3. Experimentation:

The experimentation stage tests an idea, such as with a prototype or pilot test. Researchers in
Innovation: Management, Policy & Practice carefully note that “Experimentation does not
test an idea’s objective merits, but the suitability for a particular organization at a particular
time.” Some ideas “might be ahead of their time or beyond the present capacity of the
company … [they] may be set aside into an idea bank or idea library for development at a
later time.”

4. Commercialization:

Commercialization aims to create market value for an idea by focusing on its potential
impact. This step makes the idea appealing to the audience, such as by packaging an idea
with other ideas, clarifying how and when the idea can be used, and using data or prototypes
from experiments to demonstrate benefits.

BIET-MBA Programme, Batch 2020-21

Page 2 Davangere
 Strategic Management
Innovation process

5. Diffusion and implementation:

Diffusion and implementation are two sides of the same coin,” researchers wrote in
Innovation: Management, Policy & Practice. Diffusion is the company wide acceptance of an
innovative idea, and implementation sets up everything needed to develop and utilizes or
produce the innovation.

Diffusion happens at all levels of an organization. This process is often aided by knowledge
brokers, who are effective at presenting an innovation by using their awareness of “the
specific content and application into which an idea, product or service can be inserted.” As a
result, knowledge brokers are able to assist with rapid implementation.

PRODUCT:

COMPANY:

JBL is an American company that manufactures audio equipment, including loudspeakers

and headphones. The firm contains two independent divisions: JBL Consumer serves the
consumer home market, and JBL Professional serves the consumer home market, and JBL
professional serves the studio, installed sound, tour sound, portal sound, and cinema markets.

FOUNDER: James Bullough lansing

FOUNDED: 1946

HEADQUARTERS: Los Angeles, California, United states

PRESIDENT: Bryan Bradley

PARENT ORGANIZATIONS: Harman international, Harman kardon, Harman pro group

PRODUCT:

JBL Flip 5 (20W)

BRAND: JBL

BIET-MBA Programme, Batch 2020-21

Page 3 Davangere
 Strategic Management
Innovation process

MANU: Harman international industries, inc

MODEL NAME: Flip

SPECIAL FEATURES: Built-in-microphones

AUDIO OUTPUT MODE: Stereo

SPEAKER CONNECTIVITY: Wireless

BATTERY LIFE: 12H

Rechargeable

Bluetooth technology

INNOVARTION OF US

 JBL – we need to have more wireless connect upto 10devices

 We add touch screen it makes easy to choose the music
 GPS tracker
 Adding SIRI or ALEXA for the voice command
 Battery hours 15-20hrs
 33w

Conclusion :

This are the new specification that we are planned to come up with, to make life easier and
good quality of life style. We mostly target on fitness area were they are need of this type of
electronic speakers that costumers are looking for and survey in the target market.

Reference: https://www.google.com/search?
q=jbl+speakers&rlz=1C1CHBD_enIN918IN918&oq=jbl+spekers&aqs=chrome
.1.69i57j0i10i131i433l2j0i10l2j0i10i131i433j0i10l3j0i10i457.5589j0j7&source
id=chrome&ie=UTF-8

BIET-MBA Programme, Batch 2020-21

Page 4 Davangere
 Strategic Management
Innovation process

BIET-MBA Programme, Batch 2020-21

Page 5 Davangere