GROWTH OF THE INDUSTRY AT LEAST THE PAST 10 YEARS.

(Jollibee Foods Corp.)

Diagram by: Asia-Pacific Research Exchange

In this part of the paper, you will see the growth of Jollibee Foods Corporation in the past 10
years. You will be informed about the significant events in their company for the period of 2006
to 2016.

Jollibee Foods Corporation (JFC) is a company here in the Philipines that involved in operating,
developing and franchising of quick service restaurants under the name of Jollibee. This
company has a lot of subsidiaries, like Fresh N’ Foods Inc that operates under the name of
Chowking and Greenwhich, Red Ribbon Bakeshop Inc. that operates under the name of Red
Ribbbon, Mang Inasal Phils Inc. that operates under the name of Mang Inasal, and lastly the Perf
Restaurants Inc. that operates under the name of Burger King. This company has also a
subsidiaries and partners in different foreign countries that operates their international brands
like Yonghe King, Hong Zhuang Yuan, San Pin Wang, and other brands under the Super Foods
Group such as High lands Coffee and Pho 24, 12 Hotpot and Dunkin’ Donuts. Asia-Pacific
Research Exchange (April 2016)

Diagram by: Asia- Pacific Research Exchange

In the diagram above, it shows the growing industry of the Philippines when it comes to fast food
industry. It shows that from 2010 to 2020 the number of fast food restaurants will rise and will
continue to rise.
Competitive Landscape In 2015, JFC maintains its dominance in the fast food segment with a
company market share of 55.9%. This is characterized by its wide range of brand portfolio
consisting of popular local brands such as Jollibee, Mang Inasal, Greenwich, Chowking, Red
Ribbon and Burger King. These brands are also the leaders in their respective fast food
categories. Its nearest competitor, McDonald’s Corp., holds a 20.3% market share, while in third
place is Yum! Brands Inc., which operates KFC. In the fast food brand category, Jollibee leads
the way with 37.5% market share followed by McDonald’s with 20.8%. Chowking and Mang
Inasal, both brands under Jollibee Foods Corp., trail with 8.8% and 5.2% market share
respectively. KFC has 5.0% share of the industry. Asia-Pacific Research Exchange (April 2016)

Jollibee Foods Corp. Financial Statement from 2006 to 2015

Growth in Sales In terms of sales, Jollibee has grown positively

from 2006 to 2015. It has an average annual growth rate of 13.27%
for the past 10 years. Net sales increased from almost PhP 34 billion
in 2006 to PhP 100 billion at the end of 2015. Sales were driven by
local and global expansion through the years as stated previously.
JFC has presence is Southeast Asia, China, Middle East and United
States. Additionally, Jollibee has continued to acquire several quick service restaurants in the Philippines
and abroad. Asia-Pacific Research Exchange (April 2016)

References:

Asia-Pacific Research Exchange (April, 2020). Jollibee Foods Corp (JFC): The champ of the
fast food. Retrieved September 30, 2021, from
https://www.arx.cfa/~/media/65653A3084484EEF9A9B38396D59A2BC.ashx