Yonaguni, much more than a song

“Yonaguni”, Bad Bunny’s new song, where the artist sing in Japanese. The single released
about a month ago and that currently has 219M views and 4M of like on YouTube, show us
a new face of the singer making more obvious his taste for the Asian culture, previously
confirmed by Bad Bunny himself on his works (“Yo le llego”, “No me conoce” or
“Bichiyal”, for example) and interviews. this time the artist near the end of the song openly
changes the language to Japanese and transform video's aesthetics to "anime" (Japanese
cartoon).

I think Bad Bunny became a huge world star, whose influence makes a difference in
millions of other lives. Now, deny the power of the artist is hilarious and outright absurd.
The simple fact that he changes the language in a song bring a strange and distant culture so
close to -at least- five generations (between 10 and 60 years), while fighting against
prejudices and stereotypes. As an example, it is so common to hear people say things like:
“why do you listen to jpop / kpop if you don't understand anything?”, and now the answer
is very simple: “why do you listen to Bad Bunny if you neither understand s**t about what
it says?”

Assigning all the culture change to a man doesn't make sense, but that does not mean that
he- with various other artists, obviously- has helped in this important revolution, principally
in a gender with retrograde ideas and think structures oriented for machismo. The door
open by this song, and other in his repertoire. A major revolution that mean no only break
the western cultural bounders and getting Latin America close to the other half of the
World, but also he is sweeping genders stereotypes, musical standars and even fashion
restriction (it's very tragical and funny he used face mask just for the looks - how is pretty
common in Asia- amount a year before the pandemic forced all us to do the same) . The
logic building behind the Bad Bunny phenomenon, with or without his intention, and in my
opinion, it's getting more social benefits than we feel comfortable admitting. I don't want to
say that he is a such of god or nothig like that - in fact, I'm agnostic - but I like his music, I
like the thing that he is doing with it and I think it's quite fair to acknowledge each person
the recognize they deserve, I mean, that's a very smart technique to motivate more people to
do more for the society in my - not extense however very clean of trash temporal locks-
experience.

In conclussion, Yonaguni is the piece to pick up many of the other ideas that Bad Bunny
sprinkled in his previous works, making his pretension of not block his music in only one
line and the rules of that genre ridiculously obvious. Yes, he is a trap and reggaeton singer.
Yes, that genres are not necesarily the most friendly with the intelectuals and sociales
actual tendence of thinking. But it's also true that, within the same misogynistic and
discrimitation very popular genre, a singer who does things a bit - quite- differently will
always be a good news. Today that traslates in a solid argument against xenophobic
comments from his large number of listeners (real fans or just casual listeners) or maybe
just a way to silence people with nothing worth hearing in relation to anime, cute asian
fashion or even men with painting nails. Sadly that only make sense in person with the
ability to realize they are evidently wrong, and that's usually too much to ask in this world
Alexis Montecinos