1

Audience Analysis: Power

Student Name

Department

Course Code

Processor

Date
 2

Audience Analysis: Power

The power that comes from the knowledge possessed by an individual is identified as

expert power. As the CEO of my own company, I have implemented this power in directing and

assisting my juniors attain the company's objective. Together with the training department, I

have been able to train new employees in educating them over credit and collection procedures

and making great sales. The following power has an advantage to its audience, and for instance,

when people know that you have significant knowledge in a specific field, they will be more

likely to follow your lead and trust your ideas (Peyton et al., 2019). By encouraging others to

become experts, as leaders who possess expert power, I have facilitated organizational-extensive

cultural alteration.

Informational power can have or disseminate information that someone else does not or

can cause change by transmitting the information. As the CEO, I have been able to implement

informational power in helping my colleagues and as a bargaining tool in handling specific

projects. The primary audience to the following type of power is the lay audience (individuals

without expert knowledge). Informational influence is advantageous to the lay audience as it

differs slightly from other forms of power. It is limited in scope and is susceptible to being lost if

others already know the same information (Peyton et al., 2019).

Coercive power includes using force against employees to make them do something they

don't want to do or setting consequences for employee actions. Using coercive power, and as the

CEO, I tend to engage the junior employees who fail to follow orders by laying them off (Peyton

et al., 2019). The following power is of disadvantage to the juniors within the same setup since it

is likely to generate fear, dissatisfaction, and resentment. Coercive power is most frequently used
 3

unfairly, in which case it incites resistance, corrodes workplace morale, and splits the workforce

from management.

Reward power is obtained when the top management rewards the co-workers for

complying with the management's wishes (Peyton et al., 2019). As the CEO of the company, I

have been able to exercise reward power through various methods such as offering bonuses,

promotions, or extra time off. Being my target audience comprises both the experts and lay

audience, I tend to reward behavior and motivate individuals. Reward power is essential to the

company at large as individuals get motivated to attain the company's goals.

 4

Reference

Peyton, T., Zigarmi, D., & Fowler, S. N. (2019). Examining the relationship between leaders'

power use, followers' motivational outlooks, and followers' work intentions. Frontiers in

psychology, 9, 2620.