Communication

and
Globalization
Ms. Camille A. Alferez
 a. Globalization and the Global Village
b. Definition of Culture
c. Characteristics of Cultures
d. Adaptation to New Cultures
e. The Nature of Common Cultural Differences
f. Communicating Within and Across Cultures
g. Guidelines on Developing Intercultural Competence
h. Barriers to Effective International Communication
i. Impact of Technology on Communication.
Globalization

 What is Globalization?

Globalization is a term used to describe the increasing

connectedness and interdependence of world cultures and
economies.
Globalization also captures in its scope the economic and
social changes that have come about as a result. It may
be pictured as the threads of an immense spider web
formed over millennia, with the number and reach of these
threads increasing over time.
 Why is globalization important?

Globalization changes the way nations,

businesses and people interact. Specifically, it
changes the nature of economic activity
among nations, expanding trade, opening
global supply chains and providing access to
natural resources and labor markets.
 Why is globalization important?

Globalization changes the way nations,

businesses and people interact. Specifically, it
changes the nature of economic activity
among nations, expanding trade, opening
global supply chains and providing access to
natural resources and labor markets.
Global
Village
 What is Global Village?

Global village is such an environment where the

world considered as a single community in which
telecommunications link the inhabitants together.

The world based on information and

communication technology is called Global
village.
 What is Global Village?

The idea of ​the Global village was first mentioned

by Canadian philosopher Marshall McLuhan in his
book “The Gutenberg Galaxy”.

For this reason, Marshall McLuhan is called the

father of the Global village.
 Elements for Establishing
Global Village

01 02 03 04 05

Software Network Data Awareness

Hardware or or or &
Program Connectivity Information Competence
 In global village for any kind of
communication or information
exchange compatible hardware
or equipment is needed.
Hardware
For example, computer and
peripheral equipment, mobile,
radio, television etc.
 A program is called a set of
instructions written in a
programming language to solve
a problem.
Software
or
The software is called a set of
programs.

Program For establishing global village It

requires hardware as well as
various programs or software.
 The backbone of global village
Network is the network or connectivity
or through which data and
information can be reached to
Connectivity every person in this universe.
 The raw material used in the
processing to obtain a specific
result or output is called data.

On the other hand, the

Data meaningful form of data after
or processing is information.

Information This data or information is

shared with each other in the
needs of the people in the
world.
 Global village largely depends
Awareness on technology . Hence need
proper implementation of the
& public interest , knowledge,
Competence awareness, capability and
efficiency.
 Advantage and
Disadvantages of
Global Village
 Advantages
World wide secured communication
within few seconds.
A lot of sources of information globally.
Easy to have information.
Increasing capability of adapting
technology & Uses.
Developed living style.
Increased human efficiency of work.
Expand trade and commerce.
Easy transaction system.
Available educational resources.
Having medical facilities sitting at home.
Giving opinion and make people aware
by writing on different platform.
Disadvantages
Privacy of information breaking down
due to internet technology.
Misuse of information.
Sometimes fake news makes social
collision.
Developed countries can stifle
development of undeveloped and
under-developed countries.
Economic depression in one country can
trigger adverse reactions across the
globe.
Global competition puts pressure on
small businesses who do not have
resources to compete on a global scale.

Definition of
Culture
 What is Culture?

Culture is a word for the way of life of groups of

people, the behavior, beliefs, values, and symbols
that they accept, generally without thinking about
them, and that passed along by communication
and imitation from one generation to the next
generation.
Characteristics of
Culture
 Culture is learned

It is not biological; we do not inherit it.

Much of learning culture is unconscious.
We learn culture from families, peers,
institutions, and media. The process of
learning culture is known as enculturation.
 Culture is shared

Because we share culture with other

members of our group, we are able to act
in socially appropriate ways as well as
predict how others will act. Despite the
shared nature of culture, that doesn’t mean
that culture is homogenous (the same).
 Culture is social

Culture is social, it is not the one person

phenomena. It is the product of society and
raise and grows through social interaction.
Culture can be thoughts of social influence
and it must be social without it there is
no concept of culture.
 Culture is integrated

This is known as holism, or the various parts

of a culture being interconnected. All
aspects of a culture are related to one
another and to truly understand a culture,
one must learn about all of its parts, not
only a few.
 To be
continue....
Are there any clarifications?