Assessment Task 1 BSBADV509 Create mass print media advertisements

Assessment Task 1

Caren Davita.
5662

Creative brief template

Client contact information: Advertising via Magazine

__________________________________________________________________________

Project: The Adoptapet Magazines

Prepared by: Caren.

1. Background/Overview:
Justify your answer with reference to the case study/advertising brief.
The Royal Society for the Prevention of Cruelty to Animals was established in 1875. The
Society began in South Australia due to concern over the horses that worked on the trams
down King William Street. A small group of concerned animal lovers felt the horses were

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Assessment Task 1 BSBADV509 Create mass print media advertisements

unfairly subjected to extreme heat and exhaustive work, and triumphed in obtaining
better conditions for the animals.
Total annual operating costs in South Australia alone are now in the vicinity of $5,000,000
and for a not-for-profit, non government organisation this figure is extremely
overwhelming. Its being said that around 4,000 reports were received throughout the
state every year. Moreover, the RSPCA funds the lawyers, court fees and other costs
required for the case to be heard. Often the mistreated animal is in bad state and the
RSPCA then also pays the bill for their recovery. Animals are sale for a much lower price at
the shelter. the RSPCA’s aim is for them to leave healthy, happy and with new owners.

Central idea/creative concept and expression:

Explain how creative concept, design, etc. will satisfy campaign objectives.

The Adoptapet program gives people a chance to view animals ready to be adopted
currently at the shelters throughout Australia. It promotes the RSPCA’s purpose and
intention of this non-organization through the magazine.

2. What is the objective or purpose of this advertisement?

Justify your answer with reference to the case study/advertising brief.

The main purpose is to advertising the RSCPA Adoptapet program. Encouraging the
general public to adopting a pet rather than buying from a pet shop or looking for a
breeder. A lot of pet has been strays, dumped or even abused which mean buying a pet
from RSCPA would give the pet a second chance to get back in life. Without the program
countless animals would never have a second chance. The RSPCA also want to breaks the
misconception about shelters that are dirty and full of sick and dying animals. All animals
are temperament and health checked, as well as vaccinated, micro-chipped and
vaccinated before they are presented on the website.

3. Target Audience: who are we talking to?

Justify your answer with reference to the case study/advertising brief.

To everyone and people who is looking for a new pet. The email that can be contact is
magazine@yourmail.org and also the contact information can be seen through the
website.

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Assessment Task 1 BSBADV509 Create mass print media advertisements

4. What is the single most important thing to say?

Justify your answer with reference to the case study/advertising brief.

- The RSCPA background on how it started.

- The purpose and the intention of RSCPA and adoptapet program.
- The meaningful of buying a pet from shelter.
- Encourage people to visit the animal shelter.

5. What are the supporting rational and emotional reasons to believe and buy?

First, the pet that RSCPA put onto sales is much cheaper than any other pet shops. Second,
give a second chance for the animals that look for a forever home and get back to life.
Third, all animals are desexed, microchipped, vaccinated, health and temperament
checked, so there will be no reason not to buy a pet from the shelter. By buying a pet from
a shelter also mean encouraging helping the poor animal to be protected. Lastly, all the
cost of your adoption goes directly towards helping those shelters better care for the
animals they take in.

6. What else will assist creative development?

- Find out more about other resources

- Brainstorming with the team/ people about the advertising

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Assessment Task 1 BSBADV509 Create mass print media advertisements

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Assessment Task 1 BSBADV509 Create mass print media advertisements

7. Are there any mandatory requirements?

Justify your answer with reference to the case study/advertising brief.

- Increase the sale of animals at our shelters by 8% annually.

- Decrease dumping of pets by 2% annually.

- Increase microchipping by 3% annually.

- Increase the desexing of cats by 5% annually.

8. Are there any legal or ethical considerations?

Reference a code of practice or act and explain its relevance to the case study.

This Code of Practice is made under the provisions of section 59 of Division 4 of

the Domestic Animals Act 1994.

The Code of Practice is designed to cover all animal shelters and Council pounds, and
includes any holding facilities used by these establishments. Holding facilities for the short
term housing of animals prior to transportation to an establishment must comply with this
Code of Practice. Specific conditions apply to the long term housing of dogs seized and
held for legislative purposes.

The Code of Practice is to be observed by the proprietor, operations manager and all other
staff of an establishment. All establishments must comply with State and local government
legislation and permits.

This Code of Practice does not apply to wildlife shelters operated by persons holding an
authorisation under the Wildlife Act 1975 to establish a shelter for the rehabilitation of
native wildlife.

The RSPCA are the only organisation in Australia that policies and enforce the Animal
Welfare Act. In accordance with the act ‘Competition and Consumer Act 2010 it denotes
the following

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Assessment Task 1 BSBADV509 Create mass print media advertisements

9. Schedule: What do we need from the creative team? When do we need it?
Date __1st March 2021_______ initial creative review of rough pencil sketch ideas.
Date __4th March 2021_______ review revised creative. Half size, with colour, hand
or computer created.
Date ___8th March 2021______ final internal creative presentation. Same finish as
previous round.
Date ___10th March 2021______ client creative and media presentation, full size, full
colour, hand or computer created.
Date __13th March 2021_______ print ads delivered to publication.

10. Budget: How much will be spent on the three different types of print advertisements?
Provide a breakdown of all costs, allowing 10% for agency fees:

Total Budget : $25,000

in-house creative design team : $300

Contact and communicate: $1,000

Advertisement cost: ± $20,000

(cost break-down will be provided in Assessment 3)

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