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Descriptive analytics is the process of parsing historical data to better
understand the changes that have occurred in a business.
Using a range of historic data to obtain a holistic view of performance and trends
on which to base business strategy. Wrt to HR dept and particluarly in TA,
descriptive analytics provides a view into activity, such as requisition volume,
applicant or talent pool size, source of hires, etc. It reveals the levels of
activity and efficiency in candidate generation, and is a simple expression of
volume, time, cost, or source.
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Predictive analytics is a type of data analytics that uses data to find patterns
and then uses those models to attempt to predict the future. Predictive analytics
can’t tell you what will happen, but it shows what is likely to happen based on
past trends. It’s as close as employers can get to predicting the future. The
ability to make these predictions helps shorten the entire recruiting process while
making stronger hires. In a competitive talent market, this allows employers to
identify the top talent for a particular role and make an offer to the best
candidates faster than the competition. For employers, this results in improvements
in time-to-hire and quality-of-hire, and a better candidiate experience, leaving a
positive impression that will factor into their decision to accept an offer.
Predictive analytics in recruitment is growing rapidly in the realm of HR these
days, and has garnered a lot of attention
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Benefits -
3. Eliminate bias
Data doesn’t care about the age, gender, or race of an applicant. People, on the
other hand, are flawed. Oftentimes, hiring managers may have biases they aren’t
even aware of that are getting in the way of making the right hiring decision.
Analytics helps in eliminating this bias and helps in making the decision based on
cold, hard facts and data.
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They need people who have the skills to gather and prepare data for analysis in
addition to performing analysis.