Professional Documents
Culture Documents
Assignment Brief
International Human Resource Management
Academic Year 2022-23
Module Information:
Qualification: International Diploma in Business Management– Level 8
Module Code & Title: International Human Resource Management
Task 1: Research
Assignment Titles: Task 2: A Report with executive summary in presentation
slides (Individual)
Date of Issue: 15th February 2023 Due date: 11th March 2023
*All work must be submitted on or before the due date. If an extension of time to submit work is required,
a Mitigating Circumstance Form must be submitted.
If yes, please provide the new submission date ….…/.…. /……., and affix appropriate evidence.
DULAKSHI SIVAPRAGASH 1
International Human Resource Management International Diploma in Business Management– Level 8
I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as
my own without attributing the sources in the correct way. I further understand what it means to copy or
use another’s work.
1. I know that plagiarism is a punishable offence because it constitutes theft.
2. I understand ISDC’s plagiarism, ghost writing and copying policy.
3. I know what the consequences will be if I plagiaries, or copy another’s work or submit work that
is not my own in any of the assignments for this program.
4. I declare therefore that all work presented by me for every aspect of my program, will be my
own, and where I have made use of another’s work, I will attribute the source in the correct way.
5. I acknowledge that the attachment of this document signed or not, constitutes my agreement on it.
6. I understand that my assignment will not be considered as submitted if this document is not
attached to the attached.
MARKING CRITERIA
Discuss the concept, current trends and developments in IHRM and assess how changes in 25
environment can impact IHRM decisions
Critically appraise the importance of human resource planning in international context and 25
evaluate the challenges faced by human resource managers in developing human resource
plan
Discuss cross cultural and diversity management interactions in the context of international 25
human resource management
Discuss the challenges and trends in recruitments, selection, performance, compensation and 25
training in international context
Total 100*
DULAKSHI SIVAPRAGASH 2
International Human Resource Management International Diploma in Business Management– Level 8
Contents
1.0 Introduction.....................................................................................................................................6
2.0 Elephant House Company...............................................................................................................7
2.1 How We Work...................................................................................................................................7
2.2 Corporate Responsibility...................................................................................................................7
2.3 Our Behavior Policy..........................................................................................................................7
2.4 We Stand For.....................................................................................................................................7
2.1.1 Business Elephant House synopsis.............................................................................................8
2.1.2 Elephant House definition of a product.......................................................................................8
2.1.3 Elephant House's new product's positioning...............................................................................8
3.0 Career Development & Training......................................................................................................9
3.1 Outbound Instruction.........................................................................................................................9
3.2 Programs for Core Values..................................................................................................................9
3.3 Training program for DSR.................................................................................................................9
4.0 International Human Resource Management Trends Today..........................................................10
4.1 Encourage inclusion and diversity...................................................................................................10
4.2 The Rise of Remote Work...............................................................................................................10
4.3 Develop your digital skills, soft skills, and critical thinking............................................................10
4.4 Workplace Wellness Initiatives.......................................................................................................10
4.5 Machine learning and artificial intelligence.....................................................................................10
4.6 Innovation in Learning Management Systems for Training and Recruiting.....................................10
5.0 Global Human Resource Management Concept............................................................................11
5.1 Global Human Resource Management: Nature................................................................................11
5.2 HRM and international differences..................................................................................................12
5.2.1 Cultural Aspects.......................................................................................................................12
5.2.2 Economic structures..................................................................................................................12
5.2.3 Issues affecting legal and labor relations..................................................................................12
6.0 Elephant House encourages ecologically responsible behavior...........................................................13
7.0 Elephant House company’s Human Capital.........................................................................................14
7.1 MANUFACTURING......................................................................................................................14
7.2 RETAIL...........................................................................................................................................14
7.3 The New Regular.............................................................................................................................15
DULAKSHI SIVAPRAGASH 3
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 4
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 5
International Human Resource Management International Diploma in Business Management– Level 8
1.0 Introduction
IHRM is crucial for managing international staff, which is what businesses must do to acquire a
competitive edge. The process of hiring, educating, and rewarding personnel in multinational and
worldwide firms is known as international human resource management. According to Pigors and Myers,
effective human resource management is crucial for maximizing employees' potential and giving them the
best chances for success. The planning, organizing, directing, and management of people in order to
advance organizational, personal, and societal objectives is known as HRM. Planning and coordinating
the essential organizational operations of staffing, hiring, training, and development, as well as
evaluating, rewarding, and protecting human resources, constitutes human resource management.
This assignment relates to a legitimate company that will compete on the global market. Human resource
managers need to understand the difficulties of operating in a global environment. I'll concentrate my
efforts on difficulties, advancements, and methodologies related to global human resource management.
DULAKSHI SIVAPRAGASH 6
International Human Resource Management International Diploma in Business Management– Level 8
Our beverage and ice cream manufacturing facilities consist of a state-of-the-art ice cream manufacturing
plant in Avissawella established under the Colombo Ice Company (Private) Limited and a beverage and
ice cream manufacturing facility in Ranala that produces bulk range frozen confectionery.
DULAKSHI SIVAPRAGASH 7
International Human Resource Management International Diploma in Business Management– Level 8
Elephant Soft Drinks is the market leader in Sri Lanka, despite competition from Coca-Cola and Pepsi.
Elephant house provide both internal and external training to their staff, with participants chosen based on
the specified training needs.
CCS has created not just an equal opportunity work environment, but also a platform for ongoing
development and progress, since they believe that human resources are one of our most valuable assets.
DULAKSHI SIVAPRAGASH 8
International Human Resource Management International Diploma in Business Management– Level 8
These activities emphasize improving one's capacity for motivation, communication, leadership, strategic
planning, and change management.
As they deal with sales outlets directly, Distributor Sales Representatives play a significant role in the
CCS chain of sales and have an effect on the market position of Elephant House Beverages.
DULAKSHI SIVAPRAGASH 9
International Human Resource Management International Diploma in Business Management– Level 8
4.3 Develop your digital skills, soft skills, and critical thinking
People are no longer just hired solely on their educational background and job skills. Assess your capacity
for critical thought in topics like conflict resolution and strategic planning. Companies now place a high
value on soft skills like emotional intelligence and creativity to foster a compassionate workplace.
DULAKSHI SIVAPRAGASH 10
International Human Resource Management International Diploma in Business Management– Level 8
The process of hiring, training, evaluating, and rewarding workers as well as catering to their labor
relations, health, and safety needs is known as human resource management (HRM). From an HRM
standpoint, these firms need to support the growth of managers who are more internationally minded;
those who are familiar with other languages, cultures, and market dynamics.
The sort of people, their desire to work, and their dedication to the company define a business's
competitive advantage in the global market. Despite having the greatest resources at its headquarters, the
global company cannot move those resources to its overseas affiliates without adapting the resources to
the new context.
The acquisition, allocation, exploitation, and motivation of human resources in a global context is known
as international human resource management.
DULAKSHI SIVAPRAGASH 11
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 12
International Human Resource Management International Diploma in Business Management– Level 8
The company has cut overall plastic use by shortening PET bottles' long necks after successful
completion of testing and lowering the weight of PET bottles overall. By redesigning the shrink wrapping
used in bundle packing and dropping the polythene gauge to 70 microns, the business has significantly
reduced the amount of plastic utilized, saving 14.078 kg.
Use of UHT packaging has decreased by 43%, while usage of the ice cream line has decreased by 24%.
The firm has also taken active steps to eliminate the use of corrugated bottoms in packing boxes.
DULAKSHI SIVAPRAGASH 13
International Human Resource Management International Diploma in Business Management– Level 8
7.1 MANUFACTURING
1,004 workers operate at our two manufacturing plants, our Colombo headquarters, and our distribution
network.
7.2 RETAIL
5,694 personnel operate in our network of stores, warehouses, and the Colombo headquarters.
The Group's strategy for managing its workforce is consistent with that of its Parent company, including
the use of similar policy frameworks and practices.
DULAKSHI SIVAPRAGASH 14
International Human Resource Management International Diploma in Business Management– Level 8
7.3.1.2 Personal protective equipment (PPE) and other safety precautions must be provided
Around 5,400 PCR tests were performed, temperature testing, sanitization chambers, and other physical
safety measures were put into place, and personal protective equipment was distributed for a cost of Rs.
145 million.
DULAKSHI SIVAPRAGASH 15
International Human Resource Management International Diploma in Business Management– Level 8
Notwithstanding the challenges, training programs were transferred to digital platforms and continued
operating normally.
As a first step, 33 managers and executives were certified as green belts, and a white belt
program was set up for non-executives.
7.4.1 Retention
Nonetheless, because to fierce competition for young talent and substantial labor migration, retention
continues to be an issue at the non-executive level, particularly in the retail industry. As a result, the
attrition of the non-executive staff has a significant impact on the Group's personnel turnover levels.
DULAKSHI SIVAPRAGASH 16
International Human Resource Management International Diploma in Business Management– Level 8
The ability of the HR department to move employees from inside or outside of national boundaries and
fill crucial jobs with foreign nationals is presently posing a significant challenge for international
companies.
DULAKSHI SIVAPRAGASH 17
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 18
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 19
International Human Resource Management International Diploma in Business Management– Level 8
directors in 2023. Promote job vacancies as chances for staff members to gain new information and skills
so they may make wise career decisions.
Managers must learn to value and respect various cultural styles and ways of acting in order to succeed in
such a novel environment. The emphasis on managing workforce diversity effectively as a business need
has replaced the previous focus on equal employment opportunities.
DULAKSHI SIVAPRAGASH 20
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 21
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 22
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 23
International Human Resource Management International Diploma in Business Management– Level 8
12.0 Conclusion
Among the range of management tasks, human resource management is a crucial topic. Globalization has
led to the development of comparative management and international human resource management.
Investigating the essential components of HR's worldwide effectiveness is the focus of managing
international HRM.
In the framework of Elephant house company's international HRM, a number of significant themes and
ideas have been explored. International human resource management examines how this
company manage their human resources on many continents and nations.
It also looks at how multinational enterprises make sure that businesses manage employees in various
nations of the world in a cost-effective manner. Human resource management is crucial to the success of
all multinational enterprises and international organizations.
DULAKSHI SIVAPRAGASH 24
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 25
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 26
International Human Resource Management International Diploma in Business Management– Level 8
DULAKSHI SIVAPRAGASH 27
International Human Resource Management International Diploma in Business Management– Level 8
13.0 References
Abdul Rashid, Z. S. (2003). The influence of corporate culture and organizational commitment on
performance. Journal of management development, 22(8), 708-728.
Ayanda, A. M.-B. (2014). Effects of human resource management practices on financial performance of
banks. Transnational Journal of Science and Technology, 4(2).
Brannen, M. (29: 593-616). Recontextualization, Semantic Fit, and the Semiotics of Foreignness,
Academy of Management Review. When Mickey Loses Face, 2004.
Buckley, P. (2002). Is the international business research agenda running out of steam? Journal of
International Business Studies, 33(2), 365-373.
Buckley, P. a. (2009). A Review of the Progress of a Research Agenda after 30 Years, Journal of
International Business Studies. The Internalisation Theory of the Multinational Enterprise, 40:
1563-1580.
Buckley, P. J. (1997). The Use of Native Categories in Management Research. British Journal of
Management, 8: 283-300.
(November 2018). Concepts of International Human Resource Management. Accessed 6 March 2023:
https://www.ukessays.com/essays/business/concepts-of-international-human-resource-
management-business-essay.php?vref=1.
Hambrick, D. (2007). Too much of a good thing? Academy of Management Journal. The field of
management's devotion to theory, 50(6), 1346-1352.
Hedlund, G. (1986). The Hypermodern NC: A Heterarchy? Human Resource Management, 25(1): 9-35.
Kogut, B. a. (1988). The effect of national culture on the choice of entry mode. Journal of International
Business Studies, 19(3): 411-432.
DULAKSHI SIVAPRAGASH 28