Why Hate ?

WhatsApp
Ads

W hile watching television or reading a newspaper, most of the people aims at one thing -
avoiding ads. No one wakes up excited to see more advertising, no one goes to sleep
thinking about the ads they'll see tomorrow. May be this is the reason why whatsapp
believes in ‘no ads’ policy. Whatsapp has realised that people go to sleep thinking about who
they chatted with that day or may be disappointed about who they didn't. According to them
advertisements act as a big source of interruption to the flow of a person’s thought process. No
person jumps from a nap to see advertisements but whatsapp is a product which keeps him
awake.

Brian Acton and Jan Koum who were earlier working for Yahoo! decided to start their own
thing that is something that wasn’t just another ad clearing house. Their primary objective was
to provide a better service that save time and money. It was found that it was cumbersome for
people to chat may be due to involvement of internet which require logging or signing in on a
personal computer or laptop. This is where whatsapp walked in to make life easy for
smartphone users. It leveraged the increasing popularity of the term ‘stay connected’. It was
also observed that people wanted to be in touch with their family and friends at a price as low as
possible. As a result whatsapp removed the price aspect from it. Its difficult to find facilities like
offline messages, calls, group chats free of cost in some other mobile application.

Due to a magnificent increase in number of whatsapp users many global brands wishes to
advertise on whatsapp and get connected to customers. But the answer come as a big no for
them. They simply don't like advertising. thier aim is to maximise the satisfaction of smartphone
users. WhatsApp promises that it will never have advertising, even after being bought by
Facebook. Facebook is almost entirely ad supported. For WhatsApp, it's odd that it wanted to
join an ad-based company considering how much it hates ads.

The mobile messaging space is full of rivals to WhatsApp like Kik, Line, WeChat and Tango. All
are coming up with creative paths to monetization. Tango has introduced native ads, and Line
makes 20 percent of its revenue selling virtual stickers. WhatsApp for now makes money from
selling $1 yearly subscriptions to its non-distubing messaging service. WhatsApp’s motto is
somewhat clear : No ads, no games, no gimmicks