Instant access to your wages anytime and anywhere

The Problem
Due to a lack of financial knowledge and access, employees in Malaysia are struggling to manage cash
flows between pay checks due to lack of financial knowledge and tools

Public surveys indicate… Our findings show…

41% of respondents are living

paycheck to paycheck1 88% Have borrowed from informal
means (not legitimate banks)

of employees have found

48% of respondents had no

emergency savings1 90% themselves in situations where
they need emergency funds

of respondents have limited access to Would like the ability to draw down

52% credit and would struggle to raise

RM1,000 in the case of an emergency
71% salary as and when they earn it for
emergency use
Source
1. The Edge Markets (2020) [Online] Creador: 70% of Malaysians in need of financial literacy support
2. Ringgit Plus Financial Literacy Survey (2020)
3. Based on financial wellness surveys conducted with PayWatch users
 Employee financial stress has a dramatic effect on business…

Absenteeism
5x 3x
more likely to be more likely to spend
distracted by 5+ hours at work
2x finances at work dealing with finances
more likely to
miss work due to
financial issues
Engagement Productivity

For an employer with 10,000 workers, that adds up to 3,000 distracted employees, and 1,380 workers spending
more than three hours per week dealing with financial stress, all of which leads to losses of up to $3.3M per year1

Source
1. Kent Allison, “Employee Financial Wellness Survey: 2017 Results,” PwC, April 2017
Market Opportunity
Earn Wage Access is a global trend with major companies adopting EWA worldwide
 Paywatch empowers workers by
creating a seamless platform for
employees to instantly access their
wages as soon as they earn it
Value Proposition
Wages Accessed Early Boosts Recruitment
PayWatch’s EWA solution empowers

xx%
employees say they’d select a

$XM employees by creating a seamless

platform for them to access their
wages before the end of the month
company that offers financial
benefits over one that doesn’t.

Fees Avoided Improves Retention

reduction in employee turnover. When

$XM
By accessing their wages in advance,
employees will be able to repay their
obligations in a timely fashion
xx% employees use PayWatch’s EWA along
with budgeting and savings features,
they stay longer.

Saved for Emergencies Increases Employer Brand

users say that PayWatch's financial

SXM xx%
By solving their cashflow issues, they
benefits make them like their
can now safely think about savings
employers more and subsequently
and have some peace of mind in the increase brand equity.
event they end up unemployed

Employees Employers
Competitor Analysis
Payd

South Korea, Malaysia and Malaysia Singapore, Malaysia, UAE,

Locations Hong Kong
Malaysia
and Singapore
Malaysia
Hong Kong and Thailand

Earn Wage Access     ×

Salary Tracking  × ×  ×
Annual asset management
RM1 per withdrawal Zero fees during pilot
Pricing Model No interest or hidden fees phase
RM10 per withdrawal TBD fee of 0.2% to 0.8% with
no sales charges

Budgeting  TBD  × ×
Savings  TBD   
Investment  × × × 
Financial Planning  × × × 
Cashback Rewards
Program  × ×  ×
Referral Program   × × 
Go to Market Strategy
Financial Industry
• Referral - Include PW in product suite as part of

Startup Ecosystem
1 value add to SME segment (rev share)
• Loan - Help us set up debt facility to effectively
scale
• Network advantage • Customer acquisition – banks can either subsidize,
• Low customer acquisition costs
• Opportunity to obtain early
traction
2 pay the withdrawal fee or pay us to incentivize
retail customers to open a bank account

HR and Employee Benefit Platforms

Gig Platforms
• Will contribute towards higher
3 • Easy access to employers (e.g. BrioHR, HR Easily, Hays
etc.) who will benefit from productivity gains
adoption rates for EWA solution • Integrated as part of employee value proposition
• Freelancers accounts for 1.4M
and 11% of the non agriculture
employment in Malaysia (SOCSO)
4 through wellness programs, “great place to work”
listings etc.

• There are currently 87 gig Government Agencies and State Owned Enterprises
platforms (MDEC) • Network advantage
5 • Large market potential and can ride on free marketing
after partnerships are formalised
• Downside is longer sales cycle and incentive
requirement
 Your employee’s journey to financial Achieved financial independence

well being starts with PayWatch…. Focus on personal enjoyment

Wealth allocation
Knowledge sharing

5 Financial Freedom and Fulfillment

(Generosity, peace of mind)
Savings and estate plan
Education fund
Controlled debt

Prompted to action by life

event (job, family)
Ready to take control

4
Random savings Financial Stability and Security
Disorganized finances (Relief, sense of accomplishment, optimistic)
Little financial knowledge

No savings
Unpaid bills 3 Financial Awareness
Lack credit (Curiosity, trepidation, willingness)
access

2 Financial Avoidance
1 Financial Chaos (overwhelmed, confused, insecure)
(fear, guilt, shame)
START
HERE
Pricing Models

Membership Transaction Pay Card

• Monthly flat fee • Fee per withdrawal • Free access to earned wages
• Unlimited withdrawals • Dynamic pricing based on • Fees for receiving funds in an
• No use, no charge urgency of accessing funds external account or moving money
• Access to financial wellness tools • Tipping model (variable fees from debit card to external account
• Designed to decrease EWA use and limited transfer options)
These pricing models incentivizes providers to encourage frequent EWA use leading to a potential
reliance on the product which could be detrimental to employees’ long term financial wellness
Key Success Metrics
User engagement metrics
 No of employers onboarded
 No of employee sign ups
 Product adoption rate
 No of active users
 Lead to customer conversion rate
User satisfaction metrics
 Customer satisfaction score
 Net promoter score
 Viral coefficient (referral rate)
 No of support tickets
 Customer response time
Customer retention metrics
 Retention rate
 Churn rate
Financial metrics
 Monthly recurring revenue
 Average revenue per employer onboarded
 Average savings per employee
 Customer acquisition cost
 Customer lifetime value
 CLV to CAC ratio
 Product Development Roadmap
Q4 2021
 Develop and launch earn
wage access web
application
o Develop financial health
maturity assessment
EWA Usage Analysis and
Classification
Analysis of users financial
health maturity assessment
Q1 2022 Q2 2022
o Develop salary tracking o Integrate with e-wallet
and budgeting module partners as additional
for users to monitor alternative to access
earnings and set goals earned wages
o Create cashback rewards
program through
integration with strategic
merchant partners
Personalized advisory and Personalized offers based
insights on needs
Dashboard with financial
summary
Q4 2022 2023
onwards
o Develop savings and o Offer physical cards that
investment module to when used would
enable employees to activate an auto-
reinvest earnings in a liquidation from the
money market fund to money market account
obtain secure and liquid
returns that are higher
than in a savings
account
Personalized portfolios based on risk preferences, goals,
existing financial situation and investment experience