#1: This approach views quality as a precise and measurable variable.

It is the difference in quality that makes products and services capable of providing different experiences
and in so doing, of meeting the diverse needs of the buyers.

Most economic theories on quality focused exclusively on durability, for increased durability ensured
more of the same for longer and this was seen to contribute directly to improved quality.

Uratex guaranteed that the foams and mattresses are enough to carry their name.

The company swear to commit the best class foam quality specially design to all industries and
institutions in need of every foam solution for different purposes.

#2: This perspective on quality focuses on the capacity of a good/

service to satisfy or exceed the wants of a specific customer.

Marketers have done a great deal to identify the needs of the customers in order to sensitize the
manufacturers to what is significant for consumers.

Some quality thinkers have also pointed to the importance of the end-user, defining quality as ‘the
degree to which the product in use will meet the expectations of the customer and the extent to which a
product successfully serves the purposes of the user

The company has regularly partnered with the Philippine Society of Sleep Medicine and has participated
in the country’s World Sleep Day celebrations to educate people about the importance of sleep in their
daily lives.

Uratex have been widely recognized for being a Sleep Technology Expert that uses the latest innovations
to create products that provide a superior sleep experience to their customers.

#3: This managerial approach defines quality as the degree to which a specific product conforms to a
design or specification.

This approach to quality is engineering driven and relies on the application of statistical methods to
controlling variation in design, processes and final products.

Uratex specifically uses the Quali-5 Cellular Technology which is a collection of standards and
technologies that ensures the high quality of its products.

This set of standards is composed of five qualities that enable Uratex to bring the best to its consumers.

The brand adheres to its strict Quality Assurance Program to evaluate its mattresses, a practice that
helped acquire its ISO 9001 accreditation, an international standard that aims to improve production
processes in order to make them qualified to compete locally and globally.

The company also makes sure to use world-class formulation and process engineering technology as
part of its commitment to using the latest innovation to improve its quality.