Scribd Logo
Upload

Welcome to Scribd!

  • Focus Group Interview

    Uploaded by

    Nisansala Vidana Pathirana
    17 views8 pages
    A focus group interview is a type of interview that brings together 5-10 consumers to discuss a product or advertising under the guidance of a trained interviewer. It is used to plan program design, generate information for questionnaires, pilot programs, test currently used programs, and follow up on mail surveys. Advantages include being easy to set up, fast, relatively inexpensive, stimulating dialogue and new ideas, and being flexible. Disadvantages can include groups varying in talkativeness, going off subject, domination by some members, and difficulty in assembly.

    Original Description:

    Original Title

    01-1

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    A focus group interview is a type of interview that brings together 5-10 consumers to discuss a product or advertising under the guidance of a trained interviewer. It is used to plan program design, generate information for questionnaires, pilot programs, test currently used programs, and follow up on mail surveys. Advantages include being easy to set up, fast, relatively inexpensive, stimulating dialogue and new ideas, and being flexible. Disadvantages can include groups varying in talkativeness, going off subject, domination by some members, and difficulty in assembly.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views8 pages

    Focus Group Interview

    Uploaded by

    Nisansala Vidana Pathirana
    A focus group interview is a type of interview that brings together 5-10 consumers to discuss a product or advertising under the guidance of a trained interviewer. It is used to plan program design, generate information for questionnaires, pilot programs, test currently used programs, and follow up on mail surveys. Advantages include being easy to set up, fast, relatively inexpensive, stimulating dialogue and new ideas, and being flexible. Disadvantages can include groups varying in talkativeness, going off subject, domination by some members, and difficulty in assembly.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    FOCUS

    GROUP
    INTERVIEW
    Interview
    What is an interview?
    Interview commonly used survey
    method in social sciences

    It involves the gathering of data through


    direct verbal interaction between the
    interviewer and interviewee.
    Personal
    interview
    Telephone
    interview
    Types of Depth
    interview interview
    Focus group
    interview
    Projective
    techniques
    What is Focus group interview?
    A research method that brings together a
    small group of consumers to discuss the
    product or advertising. Under the guidance
    of a trained interviewer.
     Members for this interview is normally
    between 5-10, but 6-8 persons per group is
    preferred.
    Uses
     Planning program design .
     Generate information for questionnaires .
     Pilot programs .
     Testing programs currently used .
     Follow-up of a mail survey.
    Advantages
     Easy to set up.
     Fast and relatively inexpensive.
     Stimulates dialogue and new ideas.
     Very flexible.
     Snowballing.
    Disadvantages
     Focus group vary (talkative , quiet , dull)
     Deviates from the subject.
     Some many dominate.
     Difficult to assemble.
    THANK YOU.

    You might also like