Leader: Kryssta shane l.

Justine jane

Group 2
Justine calipayan lucero yutrago

Sharmaine Judy ann

Regie sabado
banoson luzarita
 An interview is a qualitative research
method that relies on asking questions in
order to collect data. Interviews involve
two or more people, one of whom is the
interviewer asking the questions.
There are several types of interviews, often
differentiated by their level of structure.
Structured Unstructured Semi-structured
Interviews Interviews interviews
Have A blend of
predetermined
The most
flexible type of structured and
questions asked in
a predetermined interview. unstructured
order. interviews.
There are several types of interviews, often
differentiated by their level of structure.
Structured Unstructured Semi-structured
Interviews Interviews interviews
Have A blend of
predetermined
The most
flexible type of structured and
questions asked in
a predetermined interview. unstructured
order. interviews.
There are several types of interviews, often
differentiated by their level of structure.
Structured Unstructured Semi-structured
Interviews Interviews interviews
Have A blend of
predetermined
The most
flexible type of structured and
questions asked in
a predetermined interview. unstructured
order. interviews.
There are several types of interviews, often
differentiated by their level of structure.
Focus Group

Involves a group of
individuals
interviewed at the
same time.
There are several types of interviews, often
differentiated by their level of structure.
Focus Group Personal Interview Semi-structured
interviews
Involves a group of One-on-one
A blend of
individuals interaction
structured and
interviewed at the between an
same time. unstructured
interviewer and
interviews.
an interviewee.
There are several types of interviews, often
differentiated by their level of structure.
Focus Group Personal Interview Phone Interview

Involves a group of One-on-one Phone

individuals interaction interviews can
interviewed at the between an be an easy way
same time. interviewer and to gather
an interviewee. responses.
There are several types of interviews, often
differentiated by their level of structure.

Online Interview

Involves surveys
or video chat
applications.
 Advantages and
Disadvantages of Interview
 Structured interview

Advantages disadvantages
 Can be used for  Researcher can’t ask additional
questions for more clarification
quantitative research
or nuance
 Data can be compared  Limited scope: you might miss
 High reliability and out on interesting data
validity  At risk of response bias
 Time-effective for the  Due to the restricted answer
options, people might have to
interviewer and the
choose the “best fit”
respondent
 Structured interview

Advantages disadvantages
 Can be used for  Researcher can’t ask additional
questions for more clarification
quantitative research
or nuance
 Data can be compared  Limited scope: you might miss
 High reliability and out on interesting data
validity  At risk of response bias
 Time-effective for the  Due to the restricted answer
options, people might have to
interviewer and the
choose the “best fit”
respondent
 Semi-structured interview

Advantages disadvantages
 Researcher can’t ask additional
Can be used in questions for more clarification
quantitative research or nuance
 Limited scope: you might miss
Relatively high validity out on interesting data
You can ask additional  At risk of response bias
 Due to the restricted answer
questions if needed options, people might have to
choose the “best fit”
 Semi-structured interview

Advantages disadvantages
 Lower validity than the
Can be used in structured interview
 At risk of Hawthorne effect,
quantitative research observer bias, recall bias, and
Relatively high validity social desirability bias
You can ask additional  You need to have good
conversational skills to get the
questions if needed most out of the interview
 Preparation is time-consuming
 Unstructured interview
Advantages
 You can ask additional
questions if needed
 Respondents might feel more
at ease
 You can collect rich,
qualitative data
 Can be used if little is known
about the topic
disadvantages
 Lower validity than the
structured interview
 At risk of Hawthorne effect,
observer bias, recall bias, and
social desirability bias
 You need to have good
conversational skills to get the
most out of the interview
 Preparation is time-consuming
 Unstructured interview
Advantages
 You can ask additional
questions if needed
 Respondents might feel more
at ease
 You can collect rich,
qualitative data
 Can be used if little is known
about the topic
disadvantages
 You need to have excellent
conversational skills to keep the
interview going
 At risk of Hawthorne effect,
observer bias, recall bias, and
social desirability bias
 Easy to get sidetracked
 Hard to compare data
 Preparation is very time-
consuming
 Focus group
Advantages
 Efficient method, since you
interview multiple people at
once
 Respondents are often more at
ease
 Relatively cost-efficient
 Easier to discuss difficult
topics
disadvantages
 You need to have excellent
conversational skills to keep the
interview going
 At risk of Hawthorne effect,
observer bias, recall bias, and
social desirability bias
 Easy to get sidetracked
 Hard to compare data
 Preparation is very time-
consuming
 Focus group
Advantages
 Efficient method, since you
interview multiple people at
once
 Respondents are often more at
ease
 Relatively cost-efficient
 Easier to discuss difficult
topics
disadvantages
 You can ask a limited number of
questions due to time constraints
 You need good conversational and
leadership skills
 There is a higher risk of observer bias,
recall bias, and social desirability bias
 You can’t guarantee confidentiality or
other ethical considerations, since there
are multiple people present