NCM 111: NURSING RESEARCH 1

QUALITATIVE
 Be professional,
 Be yourself.

RESEARCH HOW TO DO QUALITATIVE INTERVIEWING

 Decide if interviews are the right tool
(Finals) for your project.
 Turn your research ideas into well-
phrased interview questions.
WHAT QUALITATIVE RESEARCH MEANS?  Navigate ethical review and informed
 Qualitative research is a process of consent.
naturalistic inquiry that seeks an in-depth  Recruit participants.
understanding of social phenomena within  Choose an effective interview style.
their natural setting.  Adapt your methods for different
populations.
 It focuses on the "why" rather than the
"what" of social phenomena and relies on TIPS FOR EFFECTIVE RESEARCH
the direct experiences of human beings as INTERVIEWS
meaning-making agents in their every day ● Make sure the research question is
lives. clear.
● Develop a check list of the questions to
WHY IS QUALITATIVE RESEARCH be asked during the interview.
IMPORTANT? ● Express clearly the purpose of the
 Qualitative research is very important in interview.
educational research as it addresses the ● Start with a neutral question to
“how” and “why” research questions and facilitate free flow of information.
enables deeper understanding of
experiences, phenomena, and context. INTERVIEW TECHNIQUES IN QUALITATIVE
RESEARCH
 Qualitative research allows you to ask  Start interviews with “get-to-know-you”
questions that cannot be easily put into questions to put the interview
numbers to understand human experience. participant at ease.
 Pay attention.
WHAT ARE THE 3 RULES OF AN  Use active listening techniques.
INTERVIEW?  Watch for body language cues.
 3 golden rules in an interview  Pivot questions as needed.
 Be prepared,  Acknowledge emotions.

1
 NCM 111: NURSING RESEARCH 1
 Avoid interrogation. 7. Get distracted.
8. Forget any necessary questions.
HOW MANY QUESTIONS SHOULD AN
INTERVIEW HAVE FOR QUALITATIVE WHAT IS THE BEST SAMPLING METHOD
RESEARCH? FOR QUALITATIVE RESEARCH?
 The total number of questions should be  Purposive sampling
between 5 to 10 (Creswell, W. & Creswell,  It is often used in qualitative research,
D. 2019). where the researcher wants to gain
detailed knowledge about a specific
WHAT IS A GOOD SAMPLE SIZE FOR phenomenon rather than make
QUALITATIVE RESEARCH INTERVIEW? statistical inferences, or where the
 30 seems to be an ideal sample size for population is very small and specific.
the most comprehensive view, but studies An effective purposive sample must
can have as little as 10 total participants have clear criteria and rationale for
and still yield extremely fruitful, and inclusion.
applicable, results.
FIVE COMMON RESEARCH DESIGN
HOW LONG IS THE INTERVIEW FOR APPROACHES:
QUALITATIVE RESEARCH?  Historical Study. A historical study is the
 Most commonly they are only conducted ideal choice for studies that involve
once for an individual or group and take extensive examination of the past —
between 30 minutes to several hours to including people, events and documents.
complete.
 Phenomenology. Phenomenology is a wide-
 Interviews are a data collection strategy ranging form of study.
used across many disciplines.
 Grounded Theory. The purpose of
6 COMMON MISTAKES TO AVOID DURING grounded theory is to develop a theory
QUALITATIVE INTERVIEWS surrounding a social issue. 
1. Ask yes/no questions.
2. Lead the participant.  Ethnography. is the study of a specific
3. Create an environment for social grouping within a culture. Researchers
desirability bias. pursuing this study format will immerse
4. Interrupt. themselves into the culture they are
5. Be too obvious during usability tasks. researching.
6. Use positive words.

2
 NCM 111: NURSING RESEARCH 1
 Case Study. one of the most common
qualitative designs, are used to examine
a person, group, community or institution.

TIPS FOR A SUCCESSFUL INTERVIEW

● Be on time. …
● Know the interviewer's name, its
spelling, and pronunciation. …
● Have some questions of your own
prepared in advance. …
● Bring several copies of your resume.
…
● Have a reliable pen and a small note
pad with you. …
● Greet the interviewer with a handshake
and a smile.

WHAT IS THE MOST COMMON METHOD OF

INTERVIEW?
 Live (One-on-One and a Panel Type) Live, or
face-to-face interviews, are the most
common interview interaction. An
increasing trend of recruiters is to pair up
with another colleague and have two or
more interviewers per interview candidate.

FEW COMMON METHODS BY WHICH YOU

CAN COLLECT QUALITATIVE DATA:
 Interviews.
 Case studies.
 Secondary research (record keeping)
 Expert opinions.
 Focus groups.
 Online surveys (mobile, kiosk, desktop)
 Paper surveys.
 Observational studies.