PRESENTATION

ON
RESEARCH DESIGN

PREPARED BY :-

Amandeep kaur sethi

 EXPLORATORY RESEARCH

xploratory research is most commonly unstructured, “informal”

research that is undertaken to gain background information about
the general nature of the research problem.

xploratory research is usually conducted when the researcher does

not know about the problem and need additional information or
desires new or more recent information
 EXAMPLE OF EXPLORATORY
RESEARCH

In an organization considering a program to help employees with childcare

needs, for example, exploratory research with a small number of employees
who have children might determine that many of them have spouses who
also work and that these employees have positive reactions to the possibility
of an on-site child-care program. In such a case exploratory research helps
to crystallize a problem and identify information needs for future research.
 EXPLORATORY RESEARCH

xploratory research is used in a number of situation:

o gain background information.

p define terms.

o clarify problems and hypothesis.

o establish reseach priorities.

 EXPLORATORY RESEARCH
METHODS:

he quickest and the cheapest way to formulate a hypothesis in exploratory research is by using any of the four
methods:-

iterature search

xperience survey

ocus group

econdary data analysis.

 THE MARKETING RESEARCH

 Step 1: Defining the Problem.

 Step 2: Developing an Approach to the Problem.
 Step 3: Formulating a Research Design.
 Step 4: Doing Field Work or Collecting Data.
 Step 5: Preparing and Analyzing Data.
 Step 6: Preparing and Presenting the Report.
 EXPLORATORY RESEARCH
PURPOSES

dentifying potential causes of a problem.

stablishing priorities or direction for a research program.

larifying concepts.

ssisting new product development.

A CLASSIFICATION OF MARKET RESEARCH
DESIGNS

Research
design
Exploratory Conclusie
research research

Cross-section
Descriptie Casual
Longitudinal design design
study

Secondary data Suray observation Eperiment

study
xperience Surveys (a.k.a., depth interviews)
• Knowledgeable people with varying points
of view
• Unstructured and informal interviews
• Respondent free to choose issues to be
discussed
ocus Groups
• 8 to 10 people at one time
• Relatively homogeneous groups
• Multiple, heterogeneous groups
• Group dynamics
• Moderator is key
• Relies on general topical guide with plenty of time
for interaction
THE GROWING ROLE OF FOCUS
GROUPS

oal of focus group research: learn and understand what people have
to say and why.
• Find out how participants feel about a product, concept, idea,
organization, etc.;
• How it fit into their lives;
• Their emotional involvement with it

ay be conducted alone or as part of a broader project

ay be use to define issues or to confirm findings from survey

research