Professional Documents
Culture Documents
Submitted by,
Session 2011-2013
I the undersigned solemnly declare that the report of the research work entitled A PROJECT
own work carried out during the course of my study under the supervision of MR. ANAND
I assert that the statements made and conclusions drawn are an outcome of my research
work. I further declare that to the best of my knowledge and belief the report does not contain
any part of any work which has been submitted for the award of MBA degree or any other
_________________
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CERTIFICATE
FACES OF NEWS MEDIA IN ELECTRONIC AGE. is a record of research work carried out
supervision for the part fulfillment for the award of MBA Degree of Chhattisgarh Swami
iii) Is up to the desired standard both in respect of contents and language for external
viva.
AnandPratap Singh
Executive
D.B.Corp, Raipur
(c.g.)
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ACKNOWLEDGEMENT
I am also indebted to my parents and friends for their support for completing this project
successfully.
Once more, I am grateful to all the above mentioned people for the help, advices and
suggestions they contributed in the making of my Internship Programme Report during the
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TABLE OF CONTENTS PAGE
References
Appendices
a. Research Progress Report
b. Questionnaire used
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CHAPTER - 1
INTRODUCTION
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1.1 Introduction of Study
A newspaper plays an important role in disseminating current information and events and keeps
its readers up-to-date. The electronic newspaper or e-newspaper is a self-contained, reusable and
refreshable version of a traditional newspaper that acquires and holds information electronically.
Moreover, electronic newspapers retrieve information electronically from online databases,
process it electronically with word processors, desktop publishing packages and a variety of
more technical hardware and software, and transmit it electronically to the end-users1. Broadly
speaking, e-news items which evolve from ‘online newspaper’, ‘PDF newspaper’, and ‘e-news
via edevices’ may not be taken synonymously since they are different from each other in terms
of developments and use. In order to avoid the confusion, the terms that are perceived little
differently may be described as:
• Online newspaper/web newspaper– Online editions of the newspapers available on the web,
with special characteristics such as navigation support, advertisement, and style of presenting the
news, e.g., The Hindu, The New Indian Express
• E-news via e-devices– is an electronic newspaper service supported by e-paper technology (i.e.
an e-reader, such as Amazon Kindle), e.g. Hindustan Times on Kindle By the late 1990s the
availability of news via 24-hour television channels and then the Internet posed an ongoing
challenge to the business model of most newspapers in developed countries. Paid circulation has
declined, while advertising revenue — which makes up the bulk of most newspapers’ income —
has been shifting from print to the new media, resulting in a general decline in profits. Many
newspapers around the world launched online editionsin an attempt to follow or stay ahead of
their audience. However, in the rest of the world, cheaper printing and distribution, increased
literacy, the growing middle class and other factors have more than compensated for the
emergence of electronic media and newspapers continue to grow. With the advent of the Internet,
web-based “newspapers” have also started as online-only publications. For example, the
Southport Reporter published from UK is the only web-based newspaper, which does not have
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any connection to hard-copy formats. Moreover, the introduction of online editions of
newspapers has considerably affected the circulation of newspapers in their hard forms.
CHAPTER - 2
COMPANY PROFILE
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2.1HISTORY OF COMPANY
The first edition of DainikBhaskar Group was launched in Bhopal in 1958. In 1983, it entered
Indore, the business center of Madhya Pradesh (MP). On the back of excellent editorial content - fair
reporting and quality printing, it soon became the No. 1 newspaper in Indore and subsequently in the
whole of Madhya Pradesh in 1995. This success in a market dominated by an incumbent enhanced
the group's confidence to expand outside MP. In 1996 the DainikBhaskar Group zeroed in on
Rajasthan as it was culturally similar to Madhya Pradesh and being a vast geographical territory
offered scope for expansion. Moreover, Jaipur had high readership of Hindi dailies among SEC AB
and high per capita income indicating potential to attract advertisers.
Traditional approach for launch of a newspaper was to produce a good paper and wait for readers to
subscribe. However, DainikBhaskar Group took a leaf out of the automobile industry's book where
pre-booking was a practice and pre-marketed the paper and got confirmed paid-up circulation.
DainikBhaskar Group conceptualized a twin-contact program. The response was overwhelming. On
the first day, DainikBhaskar Group had a circulation of 1.72 lakh copies against 1.48 lakh copies of
Rajasthan Patrika in Jaipur. By 1999, DainikBhaskar Group expanded its operations in the whole
state with DainikBhaskar.
After Rajasthan, DainikBhaskar Group targeted Chandigarh and Haryana as they lacked the presence
of a strong Hindi paper. Although Chandigarh was considered an English newspaper market
(Tribune, an English paper was the market leader), DainikBhaskar Group's research showed that
people would be more comfortable with Hindi language newspaper and they patronized English
newspaper only because of absence of a good Hindi newspaper. Within a short period of time, the
group's newspaper - DainikBhaskar became the market leader.
DainikBhaskar Group then explored the remaining markets. Wanting to break the language barrier, it
selected Gujarat which was also prosperous and had high literacy. With its focus on quality content,
DainikBhaskar Group became a leading paper of Gujarat too. It then expanded into other cities and
bought SaurashtraSamachar for making inroads into Saurashtra region in Gujarat. After the success
in Gujarat, DainikBhaskar Group entered Punjab in 2006 and Jharkhand in 2010 with great success.
The quest for growth led DBG to launch its newspaper in Maharashtra in 2011. It has successfully
launched in Aurangabad, Nasik, Jalgaon, Ahemdnagar and Solapur
MILESTONES
1958
1977
o India's one of first WEB off Set Machine got installed at DainikBhaskar, Bhopal
Edition, agst. uniform prevalent practice of rotary Machine.
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1981
o DainikBhaskar Bhopal Edition became the Largest news paper of Bhopal City
1983
1988
1993
1995
1996
1997
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o 3rd Edition, launched from Jodhpur ( 2nd Largest City of Rajasthan)
within 4 months of launching an edition from Ajmer
1998
1999
o Kota city, the educational hub of the country, was launched as 6th
Edition of DainikBhaskar
2000
2001
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o DainikBhaskar Group further consolidated its position by launching
Faridabad edition, in Haryana state.
2003
2004
July 2004
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2005
2006
2007
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Launch of "Young Bhaskar Magazine" for Children and "Lakshya" - a Career
Magazine.
2008
2009
Launch of highly successful maiden public issue of DB Corp Ltd from 10th
Dec to 15th Dec which was oversubscribed by over 39 times. a record
oversubscription in 23 months for any IPO, after Reliance Power IPO in
January 2008.
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Launch of 'DB Star' Jodhpur editions on 15th of Aug 2009.
DainikBhaskar Introduced The India Pride Awards for the PSU Segment on
Oct 9th.
Mr. Ramesh Chandra Agarwal, Chairman, DB Corp Limited was awarded the
Rajiv Gandhi Lifetime Achievement Award in Journalism.
2010
o D B Corp Ltd. launched its 12th state of Jharkhand with launch of 49th
Edition in Ranchi on 22nd August 2010. The launch for reader was
very successful, with around 135000 subscribed copies on the day one
of the launch and thus becomes most popular News Paper from day 1
of the launch.
2011
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October 2011
July 2011
May 2011
April 2011
January 2011
2012
April 2012
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2.2COMPANY PROFILE
With the readership of 1.96 crore (Source: IRS Q2 2012) the brand Bhaskar is today
synonymous with success, quality, change dynamism and ethics in millions of households across
India and the corporate world alike.
From a humble beginning of one Hindi Edition from Bhopal in 1958, group today has grown to
become India's Largest newspaper group.. The group has a strong presence in newspapers, radio,
event marketing, printing, short code, internet portal. With its flagship Hindi daily newspaper,
DainikBhaskar, Gujarati daily, DivyaBhaskar, Marathi dialyDivya Marathi and English daily -
DNA, it covers 13 States with 65 editions. In addition to these, it also publishes Business
Bhaskar, DB Star and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay.
The other media businesses includes MY FM (radio channel), 54567 (Short Code), IMCL
(internet services).
Vision
TO BE THE LARGEST
AND MOST ADMIRED MEDIA BRAND
ENABLING SOCIO-ECONOMIC CHANGE
VALUES
CREDIBILITY & INTEGRITY
INNOVATIVE & ENTREPRENEURIAL
RESPECT & APPRECIATION.
PILLARS
EMPOWERED TALENT
INNOVATIVE PRODUCTS & PROCESSES
ETHICAL GOVERNANCE
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AWARD & RECOGNISTION
Guinness World Records Junior Editor 2012
Golden Mike Awards 2011
Sri Lanka-India-South Africa-Singapore Partnership Summit 2011
DivyaBhaskar, won the Silver award at the National Awards for Excellence in printing.
DivyaBhaskar won the Newspaper Printer of the Year 2011 award by Print Week.
CMO CSR Asia Award 2011 for best practise in Corporate social responsibility
CMO Asia Awards 2011 for EXCELLENCE IN BRANDING AND MARKETING function
held at SINGAPORE, on 22nd of July 2011
Wan-IFRA, 10th Asia Media Award
5th Indys Awards
DainikBhaskar wins award at INMA Awards, 2010 in the category of "Marketing Solutions
for Advertising Clients"
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MY FM 94.3 receives 2010 INTERNATIONAL BROADCASTING EXCELLENCE
AWARD
Bhaskar Group chairman gets the SaraswatiPuraskar
DainikBhaskar won Bronze Award for Print Advertising Sales and Retention category at
INMA (International Newsmedia Marketing Association)
DainikBhaskar won Bronze Award for Public Relations and Community services category at
INMA (International Newsmedia Marketing Association)
DainikBhaskar Won Media Abby's Bronze Award at Goafest.
DainikBhaskar won Platinum Award for public Service category at 39th Creativity
DainikBhaskar won Silver Award for Newsletter B2B category at 39th Creativity
DainikBhaskar won Gold Awards at the Global Youth Marketing Forum for Best Creative
TV
DivyaBhaskar is PrintWeek India Newspaper Printer of 2009
Chairman received Rajeev Gandhi Award for lifetime achievement in journalism
DainikBhaskar Rajasthan entry identified as Orbit Breaking Innovation
DivyaBhaskar wins IFRA 'Best in Print'
DainikBhaskar adjudged Consumer Superbrand (2009-10
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GirishAgarwal - Director DBCL adjudged Outstanding Enterpreneur APEA
WORLD LARGEST TEA PARTY : INDORE Guinness World Record
Marico Innovation India Award for Business Innovation 2007-08
Ernst & Young Entrepreneur of the Year 2006
APMA Awards (Asian Publishing Management Awards) - Gold Award for Best Launch in
Punjab
PRINTTING TECHNOLOGY
The mammoth 8 storey high printing configuration manufactured by Koenig & Bauer AG of
Germany has fully computerized systems to control vital functions ; color registration, ink water
balance, speed, cut-off conveying printed copy to the stacker where the copies are counted as per the
labels, labeled, wrapped in polyfilm and strapped into a complete bundle ready for dispatch without
any manual intervention.
It prints 85000 copies per hour with against the normal average yield of 30000 copies per hour. The
machine enhances reading and visual experience by
This technology has reduced the event to print time from 45 mins to 11 mins. It provides on time
deliveries of newspaper on depots packed with automated machine with precise number of copies
thereby eliminating shortages and damaged copies. All supplements are pre-inserted which
eliminates manual insertion by hawkers saving considerable time and effort on their part.
That means saving of time at both ends of printing and delivery of newspaper > the newspaper goes
to print later than usual > results in the even late news hitting the stands.
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The machine allows many innovations like flap printing, pop-ups, drop outs, double width central
spread etc
In the 1980’s the Company pioneered the introduction of fuel-efficient, environment friendly
four-strokemotorcycles in the country. It became the first Company to launch the Fuel Injection
(FI) technology in Indianmotorcycles, with the launch of the Glamour FI in June 2006.
Its plants use world class equipment and processes and have become a benchmark in leanness
and productivity.Hero MotoCorp, in its endeavor to remain technology pioneer, will continue to
innovate and develop cutting edgeproducts and processes.
EDITION
Sr. State Edition Launch Details
No
DainikBhaskar
1 Madhya Pradesh Bhopal August 1958
2 Indore Mar 1983
3 Ujjain Jan 2006
4 Sagar Oct 2006
5 Ratlam Oct 2008
6 Chattisgarh Raipur Oct 1988
7 Jagdalpur April 2008
8 Bhilai April 2008
9 Bilaspur Sept 1993
10 Rajasthan Jaipur Dec 1996
11 Ajmer Apr 1997
12 Jodhpur Aug 1997
13 Bikaner Oct 1997
14 Udaipur May 1998
15 Kota Mar 1999
16 Nagour April 2008
17 Pali April 2008
18 Sriganganagar January 11
19 Bhilwara January 11
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20 Alwar January 11
21 Sikar January 11
22 Chandigarh Chandigarh May 2000
23 Haryana Panipat Jun 2000
24 Hissar Jun 2000
25 Faridabad Jun 2001
26 Punjab Amritsar Oct 2006
27 Jalandhar Oct 2006
28 Ludhiana Dec/2007
29 Bhatinda Sep/2010
30 New Delhi National Ed. Delhi Jul 2007
31 Himachal Pradesh Shimla Oct 2008
32 Uttrakhand Dehradun Dec 2008
33 Jharkhand Ranchi Aug/2010
34 Jamshedpur Dec/2010
35 Dhanbad Apr/2011
36 Jammu Jammu Oct/2010
DivyaBhaskar
37 Gujarat Ahmedabad Jun/2003
38 Rajkot Jan 2005
39 Surat Mar 2004
40 Baroda Sept 2004
41 Bhavnagar Sept 2004
42 Bhuj Jul 2007
43 Maharashtra Mumbai Jul 2004
DainikDivya Marathi
44 Maharashtra Aurangabad May/2011
45 Nasik Jul/2011
46 Jalgaon Sep/2011
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47 Ahmednagar Oct/2011
48 Solapur March/2012
DNA
49 Gujarat Ahmedabad Nov/2007
50 Rajasthan Jaipur Jun/2008
51 Madhya Pradesh Indore Jun/2011
DB Star
52 Madhya Pradesh DB Star Bhopal May/2008
53 DB Star Indore May/2008
54 DB Star Gwalior Mar/2010
55 Chattisgarh DB Star Raipur Aug/2010
56 Rajasthan DB Star Jodhpur Apr/2010
Business Bhaskar
57 Madhya Pradesh Bhopal Jul 2008
58 Indore Jul 2008
59 Raipur Jul 2008
60 Haryana Jalandhar Jul 2008
61 Punjab Ludhiana Jul 2008
62 Chattisgarh Panipat Jul 2008
63 New Delhi Delhi Sep 2008
64 Rajasthan Jaipur Feb/2010
PrabhatKiran
65 Madhya Pradesh Indore 1965
STATES COVERD
• Madhya Pradesh
• Chattisgarh
• Rajasthan
• Chandigarh
• Haryana
• Gujarat
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• Maharashtra
• Punjab
• New Delhi
• Himachal Pradesh
• Uttrakhand
• Jharkhand
• Jammu
CHAPTER - 3
REVIEW OF LITERATURE
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Brief history and development
The birth of the electronic newspaper can be traced back to the early 1970s and the development
ofteletext, a one-way text display. In 1979, the first videotext system, Prestel, was launched,
which incorporated graphics and allowed interaction. The 1990s, however, have seen a
renaissance in electronic newspaper development. At the start of the 1990s,
There was only one electronic newspaper in existence, the Star- Telegraph. By 1994, 40
electronic newspapers were found only in USA11 and today, there has been a tremendous
growth in number of e-newspapers around the world.
Internet technology, in the way it accesses and presents information, is changing the rules of
news publishing and distribution in many ways. The challenge posed by the Internet for the news
industry could mean a radical re-thinking of business strategies, production practices and
presentation formats with implications for the economics of new publishing12 and there has been
a paradigm shift in the market of e-newspapers congruent with readers’ preference and choice for
electronic information and entertainment sources to that of their printed counterparts.
Kidon Media-Link, The Paperboy, News and Newspapers Online, Los Angeles Times, New York
Daily News, Fox News, etc., are some of the leadinge-newspapers to name a few from around the
worldthat have been delivering remarkable e-news servicesover last several years.
The rapid growth of e-newspapersduring the late 1990s was driven not justby the belief that this
was the market to get into, butalso by the fact that the technological means to do so
was readily available. The establishment of new business practices, however, must have more to
them than the satisfaction of some technical urge13. However, the question remains how well the
e-newspaper industry will survive when the source of collecting revenue from the customers has
not yet been guaranteed. Nevertheless, there has been a growing popularity for online news and
it is presumed that sooner or later, a flexible price mechanism may follow the mounting
popularity of concerned e-news paper unlike some popular priced e-databases.
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All electronic newspapers have launched theirrespective websites for the access to varied
contentsof news through Internet. A Google search retrievedmany news oriented websites. Some
of them arelisted in Table 1.
Source: http://www.epapercatalog.com/india-epapers.php
The demand for online newspapers has been increasing for the past few years with the growing
reach of Internet by offering the latest breaking news with a minute update. The websites of
some of the leading Indian e-papers are given in Table 2.
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1 Accommodation epaper.accommodationtimes.com/
Times
2 Deccan www.dc-epaper.com/
Chronicle
3 Financial e.mydigitalfc.com/
Chronicle
4 Free Press www.freepressjournal.in/
Journal
5 Global www.freepressjournal.in/
Education
6 Hindustan Times epaper.hindustantimes.com/
7 New Indian epaper.newindpress.com/
Express
8 DainikBhaskar digital.bhaskar.com/
9 DainikJagaran in.jagran.yahoo.com/epaper/
10 Business www.bsepaper.com/
Standard
11 Asian Age epaper.asianage.com/
12 Deccan Post epaper.deccanpost.in/
13 Financial Express epaper.financialexpress.com/
14 Himalaya Darpan epaper.himalayadarpan.com/
15 Indian Express epaper.indianexpress.com/
16 The Economic Times economictimes.indiatimes.com/
17 The Pioneer epaper.dailypioneer.com/
18 The Telegraph epaper.telegraphindia.com/
19 The Hindu epaper.thehindu.com/
20 Times of India epaper.timesofindia.com/
Source: http://www.epapercatalog.com/india-epapers.php
With the ever increasing popularity of mobile reading devices such as mobiles phones, net
books, and e-readers, many publishers are seeing the value in producing an e-paper alongside
their print editions in order to boost subscriptions and readership and by this way e newspapers
are gradually creeping into the academic scenario where the basic focus is onElectronic news
delivery by navigational support to task oriented reading however, financial outcome remains
one of the major concern for the media houses. Some online newspaper vendors are engaged in
generating revenue through advertisements and sponsorships. In this context, it is recommended
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that sponsorships may be processed differently than otherInternet ads and perhaps due to their
subtle nature, may confuse readers about the sponsor’s intent, thus resulting in decreased
processing of the sites content and subsequently may affect the memory of the readers.
Since the media houses expect an ongoing trend indecreased advertising revenues, they have to
find newways to profiting. The mobile channels have justexisted for a few years and the media
houses allforesee revenues in this area. The main problem is therevenue sharing between the
content providers and thetelecom operators, which today is in favor of thetelecom operators.
Another problem is the diversity ofdevices and the lack of standards. Recently some ofthe media
houses have found a way around that bydeveloping their own downloadable programs thatruns
on any mobile phone. The media houses areactive in developing strategies for their
mobilechannels and are currently trying to find suitablebusiness models as well as to developing
new andvalue adding services. However, there are certainpros and cons associated with these
channels that aredepicted in Table 3.
This table depicts that no channel is free from pitfallsdespite its prospective merits, however, in
order tokeep pace with the changing attitude of the readershipof late, media houses are moving
fast towards theadoption of some new models explored through e-mediumreplacing the printed
ones.
Potential advantages
The evolutionary changes to news publishing on theinternet invoke a different kind of response
fromreaders. News consumers are encouraged by theinternet to become interactive consumers
who aremore demanding of the news provider. Newsconsumers are empowered by electronic
publishing, when it is done properly, introducing a new form andstyle which combines many of
the qualities ofprinted paper with the advantages of electronic mediateability to deliver new
editions instantly andwithout the need to print copies and transport themover distances to
thousands of retail outlets andmillions of subscribers. Above all, e-news papershave gained
immense popularity among the users due
to the following advantages:
1. The style and presentation of e-newspapers aremuch better than their printed equivalents;
2. In E-news papers, readers scroll the front page toget an overview of the contents of the news
sitewhich is not possible through the printed newspapers;
3. E- news papers offer links to available sections aswell guide the readers to other
relevantsupplementary information details for furtherinformation;
4. Provide easy options for turning pages, linking todynamic indexes, searching, saving and
printing,setting personal preferences, closing news papersetc.; and
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Additionally, the authors feel that, e-newspapers have got other benefits like, cost effectiveness,
time savingutility, easy to use, and more.
Reading e-newspapers can be easy, congenial, andproductive if the readers subscribe to some
availablee-news paper readers. One such example is‘Amazon’s kindle DX’. Amazon’s kindle
DX isbasically an e-book reader which is also quite suitablefor reading e-newspapers.
Newspapers are about text,and there’s only a moderate need for interactivity. Foreach story, the
reader views the headline and perhapsskims the opening paragraph, and if it doesn’t
lookinteresting, moves on to the next story.
CHAPTER 4
RESEARCH METHODOLOGY
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Research Methodology:-
Section A: - Objective
To explore the potential merits of e-news services available all around the globe;
RESEARCH PLAN
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CHAPTER 5
DATA TABULATION, ANALYSIS AND RESULT
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Respondent Profile:-
1. Gender profile :
Table 1: Indicating gender profile of the respondents
Percent
Male 61
Female 39
Total 100
Gender Profile
Female
40%
Male
60%
Interpretation:
61% of the respondents were male and
39% of the respondent s were female.
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2. Age profile:
Age Profile
26-35
30%
15-25
70%
Interpretation:
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Occupation Percent
Students 50
Employed 29
Self employed 21
Retired person 0
House wife 0
Other 0
Occupation Profile
Self employed
21%
Students
50%
Employed
29%
Interpretation:
50% of the respondents were Students,
29 % of the respondents were employed,
21 % of the respondents were Self Employed,
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Analysis:-
Reading Times
Daily
Once a week 7%
23%
4 or 5 times in a week
31%
2 or 3 times in a week
39%
Interpretation:
39% respondentsreading e-news 2 or 3 times in a week,
31% respondents reading e-news 4 or 5 times in a week.
23% respondents reading e-news once a week.
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2. Why don’t you prefer online newspapers over traditional newspaper?
Reason Percent
Too much online ads 3
Too much page loading time 33
Online net availability 64
Convenience 0
Total 100
Interpretation:
64% of the respondents are not reading e-newspaper because
lack of internet facilities,
33% of the respondents irritate to read e-news because it takes
too much page loading time,
3% of the respondents irritate to read e-news because there are
so many online ads,
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3. Compared with the traditional newspapers, what aspects do you think are
the advantages of online newspaper?
Timeliness
58%
Interpretation:
58% of the respondents read online news for time saving.
21% of the respondents read online news because it makes
environment friendly,
21% of the respondents read online news because it is more
convenience,
Average Dissatisfy
49% 50%
Interpretation:
50% respondentsare dissatisfy for downloading speed of e-
newspaper,
49% respondents satisfy in average.
1% respondents are fully satisfied with downloading speed.
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Satisfy
12%
Dissatisfy
40%
Average
48%
Interpretation:
48% of the respondents are average in satisfaction of update
information about news,
40% of the respondents are dissatisfy for update information
about news,
12% of the respondents are fully satisfy for update information
about news,
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Satisfy Highly Dissatisfy
1% 2%
Average Dissatisfy
50% 47%
Interpretation:
50% of the respondents are average in satisfaction of Loading
images or any picture related to news,
47% of the respondents are dissatisfy for of Loading images or
any picture related to news,
2% of the respondents are highly dissatisfy for Loading images
or any picture related to news,
1% of the respondents are fully satisfy for Loading images or
any picture related to news
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Satisfy
1% Dissatisfy
34%
Average
65%
Interpretation:
65% of the respondents are average in satisfaction of popup
blinking in the e-news portal
34% of the respondents are dissatisfy for of popup blinking in
the e-news portal
1% of the respondents are satisfy for popup blinking in the e-
news portal
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Satisfy Dissatisfy
30% 19%
Average
51%
Interpretation:
51% of the respondents are average in satisfaction for search
option given in e-news portal
30% of the respondents are fully satisfy for satisfaction for
search option given in e-news portal
19% of the respondents are dissatisfy for satisfaction for search
option given in e-news portal
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Very Helpful
4%
Helpful
38%
Quite Helpful
58%
Interpretation:
4% of the respondents are satisfied that information would be
very helpful.
58% of the respondents are satisfied that information would be
quite helpful.
38% of the respondents are satisfied that information would be
helpful which received via SMS or E-mail.
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Disagree
2%
Agree
44%
Strongly Agree
54%
Interpretation:
54% of the respondents are strongly agreed that e-newspaper
helps in making environment friendly.
44% of the respondents are agreed that that e-newspaper helps
in making environment friendly.
2% of the respondents are disagreed that that e-newspaper helps
in making environment friendly.
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CHAPTER 6
FINDING OF STUDY
Page | 45
Finding of Study:
1. The study shows that 40% respondent are using internet but they don’t prefer e-
2. The study shows that 64% respondent are unable to read e-newspaper continual because
3. The study shows that 58% of the respondents prefer e-newspaper because it saves time
4. The study shows that 50% respondents are highly dissatisfied with loading images, video
5. Most of the respondents are comes under age group 15 to 34 that means here youngsters
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CHAPTER 7
RECOMMENDATION
Page | 47
Recommendation:-
1. Downloading time is very important factor for preference of e-newspaper and any e-
news portal should minimize the images and videos contain in portal.
2. Internet availability is other important factor for prefer e-newspaper. Because in india
3. Any e-news paper industries should emphasis on Research & development of other
Page | 48
CHAPTER 8
LIMITATIONS OF THE STUDY
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Limitations of the Study:-
During conducting period this training I come across the following limitations.
Very often responded do not express their true feelings. In such case their habit,
preference, practice cannot be assessed correctly.
Some of the respondents refuse to give the important information best known to them.
Lack of experience.
However in spite of these limitations all efforts have been put to make the report correct,
genuine, and fulfilling the objectives of the reports.
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CHAPTER 9
CONCLUSION
Page | 51
Conclusion:-
1. Mostly reader is not interested for reading e-news because they don’t have better devices.
5. Mostly respondents feel irritates during reading e-news paper because of too much online
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REFERENCE
Page | 53
REFERENCE:-
3.The Future of Online News Business: Online News executive level and managerial level’
Perspective :
Business Management Dynamics Vol.1, No.2, August 2011, pp.105-112
Web link:
1. www.dainikbhaskar.com
2. www.dainikbhaskargroup.com
3. http://www.epapercatalog.com/india-epapers.php
4. http://www.e-ink.com/technology/Index.html
5. http://www.eink.com/news/releases/pr81.html
6. http://www.futureexporation.net
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QUESTIONNAIRE
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“STUDY ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE”
I am student from ShriShankaracharya Institute of Technology and Management, Bhilai. Summer Internship is a part of our curriculum so we are
conducting a research to study on CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGESince; you are one of the persons who
will be responded for us. The questionnaire will take around 10 minutes. Your responses will be kept confidential and only for the purpose of this
study.
3. Why don’t you prefer online newspapers over traditional news paper?
a) Too much online ads
b) Too much page loading time
c) Online net availability
d) Convenience.
4. Compared with the traditional newspapers, what aspects do you think are the advantages of online newspaper?
a) Environmental Friendly
b) Timeliness
c) Convenience
d) Others (please specify_______
5. All the questions below related to the reader satisfaction level of E-news papers?
And all the parameters are denoted by 1 to 5 numbers define the percentage of satisfaction level.
6. If you received updated news or information via SMS or E-Mail it would be?
a) Very Helpful
b) Quite Helpful
c) Helpful
d) Not Helpful
Personal Information
1. Name.................................................................................................
2. Gender
a. Male
b. Female
3. Profession
a. Student
b. Employed
c. Self employed
d. Retired persons
e. House wife
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f. Others
4. Age Group
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