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PREJUDICE:
CAUSES,
CONSEQUENCES,
AND CURES
Social Psychology II
Işıl Çoklar Okutkan
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Inclusion
and
Exclusion
Ostracism: Excluding one or more individuals from a group
by reducing or eliminating contact with the person, usually
by ignoring, shunning, or explicitly banishing them.
Ostracism
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Model • self-esteem,
• belongingness,
(Williams, • perceived control
• Fight-or-Flight Response
Inclusion • Withdrawal and freezing
• Aggressive, combative orientation
and
Exclusion: • Tend-and-Befriend Response
• Attention to social cues
Reactions to • Increased motivation
Exclusion • Prosocial orientation
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Social rejection is at odds with belonging. The two experiences are inversely related.
Researchers have come to understand that social pain caused by ostracism can create a response in our
neural processing not so different from that caused by physical pain (Eisenberger, Lieberman, &
Williams, 2003). Neuroscientists now have research to support the notion that physical and social pain
are not that different from one another. Simply observing the social pain of others can give us painful
feelings.
Learning Objectives
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Defining
Prejudice
• Prejudice
• A hostile or negative
attitude toward
people in a
distinguishable group
based solely on their
membership in that
group
• Any group can be a target
of prejudice.
Bases of Discrimination
Nationality
Racial and
Physical state ethnic
identity
Appearance Gender
Sexual
Religion
orientation
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• https://www.youtube.com/watch?v=DoobdRNNOMo
Behavioral: Affective:
Discrimination Emotions
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• Stereotype
• A generalization about a group of people
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• Discrimination
• An unjustified negative or
harmful action toward the
members of a group simply
because of their
membership in that group
• Stereotype
• A generalization about a group of people
• Certain traits are assigned to virtually all members of the group,
regardless of actual variation among the members.
• Make sense of our social world by grouping people together
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• Stereotypes
• Adaptive: when accurately identifies attributes of a group well
• Maladaptive: blinds us to individual differences
• https://mediaplayer.pearsoncmg.com/assets/mypsychlab-
Race_and_Bike_Theft
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• Example
• Sports, race, and attribution
• What’s wrong with the implication
that black men can jump?
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Stereotypes of Gender (1 of 2)
• Traditional stereotypes
• Women
• Caring and good cooks
• Men
• More dominant, controlling, and independent
• https://www.youtube.com/watch?v=nWu44AqF0iI
Stereotypes of Gender (2 of 2)
• Hostile sexism
• Stereotypical views of women that suggest that women are
inferior to men
• E.g., that they are less intelligent, less competent, and so on
• Benevolent sexism
• Stereotypical, positive views of women
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Sexism-Gender Discrimination
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Benevolent Sexism-
Hostile Sexism
• Stereotypically positive feelings about a
group (as is true of benevolent sexists)
can be damaging to the target because it
is limiting. But benevolent sexism goes a
bit further.
• According to Glick and Fiske, underneath
it all, benevolent sexists (like hostile
sexists) assume that women are the
weaker sex.
• Benevolent sexists tend to idealize
women romantically, may admire them as
wonderful cooks and mothers, and want
to protect them when they do not need
protection.
• Thus in the final analysis, both hostile
sexism and benevolent sexism—for
different reasons—serve to justify
relegating women to traditional
stereotyped roles in society.
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Toxic Masculinity
https://www.youtube.com/
watch?v=7kAqAFOHIxw
• Toxic masculinity defines manhood very narrowly in
terms of violence, sex, status and aggression.
• Rigid definitions of masculinity are toxic to men's
health. Even the World Health Organization (WHO)
has recognized that men's tendency to die at
younger ages may correlate to the harmful ways
that masculinity has been defined in society and the
ways that men have been conditioned to practice it.
• Risk taking behaviors
• Aggressive behaviors
• Lack of willingness to seek help….
Institutionalized Discrimination
• Discrimination in hiring
• Overweight-Disabled -- hired and promoted less often
• Perceptions of appropriateness
• Race
• Example: Blacks and whites not treated equally in the “war against drugs”.
African Americans disproportionately arrested, convicted, and incarcerated
for drug charges
• Example:
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ABLEISM
• Ableism assigns inferior worth to people who have developmental,
emotional, physical, or psychiatric disabilities by devaluing their
worth. This can limit their potential, particularly for the gatekeepers
to access supports and services.
• Ableism includes things like minimizing the need for mobility devices,
accessible parking cards, assistive technology, sign language
interpreters (can’t she just read lips?), the need to take medication,
frequent appointments, or any other challenges that students with
disabilities have to deal with that people without disabilities don’t
experience.
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Everyday Discrimination (1 of 2)
• Microaggressions
• “slights,” indignities, and put-downs
• Example: White professor compliments
Asian student for his “excellent English”
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Everyday Discrimination (2 of 2)
• Social Distance
• A person’s reluctance to get
“too close” to another group
• Unwilling to work with, marry,
or live next to members of a
particular group
• Example: Straight student not
wanting to sit next to gay
student
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Racism
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• Doll Experiment
https://www.youtube.com/watch?v=tkpUyB2xgTM
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Suppressing Prejudices
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• Most people don’t want to admit their prejudices, so unobtrusive measures are
necessary.
• Bogus pipeline
• Participants believed a “lie detector” could detect true attitudes
• More likely to express racist attitudes
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Ways of Identifying
Implicit Prejudices (2 of 2)
• Self-fulfilling prophecy
• People act in certain ways
because of what others expect
them to do
• Stereotype threat
• People feel evaluated as a
member of a group, rather than
as an individual
• May be evaluated on the basis
of a negative stereotype
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The Self-Fulfilling
Prophecy (1 of 3)
• Example 1
• White college students interviewed white and
African American job candidates (Word, Zanna, &
Cooper, 1974)
• White students displayed discomfort and lack
of interest when interviewing African American
candidates (e.g., sat farther away, ended
interview sooner)
• Example 1
• In a second experiment, used confederates for interviewers who acted as the
white students did in the first experiment. The researchers videotaped the
proceedings and had the applicants rated by independent judges.
• Applicants who were interviewed the way African Americans had been
interviewed in the first experiment were judged to be far more nervous
and far less effective than those who were interviewed the way White
applicants had originally been interviewed.
• Their behavior, in short, reflected the interviewer’s expectations
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Figure 13.4 - An
Experiment
Demonstrating
Self-Fulfilling
Prophecies
• Example 2
• If a society believes that a particular group is stupid, uneducable, it will act in
accordance with beliefs.
• Educational resources will not be provided to that group.
• The consequence: The group will not attain adequate education.
• The Result: The society’s original belief will be confirmed.
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Stereotype Threat
• It’s easy to assume that everyone from one group feels, acts, or
believes the same things.
• In this case, individuals are evaluated as members of that group,
rather than as individuals.
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Causes of Prejudice
Pressures to
Conform
Social Identity
Realistic Conflict
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Normative Rules
• Institutional discrimination
• Practices that discriminate, legally or illegally, against a minority group by virtue of
its ethnicity, gender, culture, age, sexual orientation, or other target of societal or
company prejudice
• Normative conformity
• The strong tendency to go along with the group in order to fulfill the group’s
expectations and gain acceptance
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Confronting Anti-Gay
Bias in South Carolina
• When the mayor of Latta, South Carolina, fired
20-year force veteran Crystal Moore (below) from
her position as police chief in 2014, he made little
secret of the fact that it was because of her
sexual orientation.
• Social identity:
• Part of our identity that stems from our membership in groups
• Ethnocentrism:
• The belief that your own culture, nation, or religion is superior to all others
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• In-group bias:
• The tendency to favor members of one’s own group and give them special
preference over people who belong to other groups; the group can be temporary
and trivial as well as significant
In-Group Bias (1 of 3)
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In-Group Bias (2 of 3)
In-Group Bias (3 of 3)
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79
Wassily Kandinski, 1923 Paul Klee, 1922
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Results
1. In general, participants were fair, but …
2. There was a significant tendency to give more money to in-
group members than to out-group members (i.e., in-group
favouritism).
3. In-group favouritism occurred even when it meant giving in-
group members less than the maximum amount of money
(i.e., in-group bias).
In-Group Bias
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Out-Group Homogeneity
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• Most stereotypes are negative, and most prejudices depict outgroups as inferior or as
having bad traits.
• Outgroup members (“they”) are people who belong to a different group or category
than we do.
• Ingroup members (“we”) are people who belong to the same group or category as we
do.
• The outgroup homogeneity bias assumes that outgroup members are more similar to
one another than ingroup members are to one another
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Dispositional Versus
Situational
Explanations
When people conform to our stereotype, we tend to blind
ourselves to clues about why they might have behaved as
they did.
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• To conserve energy, seek valid justification for holding a negative attitude toward a
particular out-group
• Can then act against that group and still feel like a nonbigot
• Avoids cognitive dissonance
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Realistic Conflict
Theory (2 of 2)
• Prejudice increases when times are tense and
conflict exists over mutually exclusive goals.
• Example
• Economic recession and violence against
Latinos
(Krishnan, 2015)
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Reducing Prejudice
• Two ways to reduce prejudice
• Contact hypothesis
• Cooperation and Interdependence
Inner Processes
• Scapegoat theory proposes that people blame their problems and misfortunes on outgroups.
• Conflict and stress tend to bring out stereotypes and prejudice.
• People use their stereotypes more as hypotheses to be tested than as rules that can be
applied in all cases.
• The automatic system may often sustain prejudices, whereas the conscious system may strive
to overcome those prejudices and stereotypes.
• When people are accused of prejudice, they often exert themselves to prove the opposite.
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Scapegoating
• When frustrated or unhappy, people tend to
displace aggression onto groups that are disliked,
visible, and relatively powerless
• Form of aggression dependent on what
in-group approves of or allows
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Figure 13.6
The Impact of Cross-Ethnic Friendships on
Minority Students’ Well-Being
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• Interdependence
• The need to depend on each other to accomplish a goal that is important to each
group
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Four Conditions
•Mutual interdependence
•Common goal
•Equal status
•Supported by social norms
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• https://www.integratedsociopsychology.net/society/prejudice-
discrimination/robbers-cave/
• Competition increased prejudice & discrimination, leading to clear
inter-group conflict. This finding led Sherif to develop Realistic
Conflict Theory. Working together towards common goals led to
much better relations and even something of a superordinate
identity.
Figure 13.7
How Cooperation Fosters Intergroup Relations
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• There are serious ethical issues with the Robber’s Case study.
• Children were manipulated into developing hostile attitudes towards other children,
their parents were not allowed fully-informed consent, the boys were not offered
the right to withdraw and they were caused stress (psychological harm). Some boys also
experienced pain (physical harm).
• Sherif and his team justified the study by the sheer amount of insight into the way inter-
group tensions develop.
• They also pointed out that none of the boys suffered any lasting damage, psychological
or physical.
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When the classroom is structured so that students of various ethnic groups work together cooperatively, prejudice
decreases and self-esteem increases.
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https://mediaplayer.pearsoncmg.com/assets/mypsychlab-
Aronson_scientist_humanist
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What Is Your
Motivation to
Overcome
Prejudice?
• Although conflict between groups is not unique to humans, humans surround group
conflict with meanings, values, and other ideas.
• Humans are the only animals that deliberately pass social ideas on to their young.
• People may use prejudices and stereotypes to strengthen the bonds within their
group.
• Unlike other animals, humans can rise above their prejudices and feelings.
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