Giai đoạn 2: User experience

2.1 The opening event:

Ken will open the promotion:
- With bills from 35K, you will receive a free sleep ticket.
- For a lucky spin, or a random lottery for discount vouchers for the next meals.
- Package promotions for dishes: If ordered by combo, the price will be softer
when ordering each dish.
- A store gift is a lock or lighter with the shop's logo
2.2 Regular event: Happy Wednesday:
- Happy Wednesdays are events which usually takes place every Wednesday.
On this day, Ken will introduce a new item in the menu and open a give away e
for someone who can guess the correct name of the new dish. On this day, each
customer using Ken's meal will get free drink.
2.3 Discounts and coupons:
In order to easily manage customer information as well as attract a certain
number of customers, Ken will issue a loyalty card or membership card.
Customers will get points according to the number of arrivals: Each customer
who comes to eat and stay at the Ken will earn 10 points. When a customer
reaches 100 points, equivalent to 10 times to use the Ken's service, will receive
a 10% discount on the next bill. .
- Apply the form of going 4 to charge 3: For every group of 4 people who come
and use the service in Ken will only need to pay the fee for 3 people.
- Check in and post about Ken, pr for Ken’s service will receive a discount on
the bill.
2.5 Free voucher for School club and other educational centers:
Associate with clubs in the Bach-Kinh-Xay area and some English centers,
IC3 / moshub centers or some soft skills training centers, proceed to send the
Ken's voucher to attract more attention and interest of students, increase
customer experience.
2.6 Digital marketing:
- Run advertisement on some popular social medias such as Facebook,
instagram, zalo, ... in order to introduce the Ken's service and search for
potential customers for the service.

Giai đoạn 3: Brand amplification (Linh)

3.1 Maintaining digital marketing:
- Continue to run advertisement and posts on social networking applications to
increase engagement and attract customers' attention for the Ken's food and
beverage service.
- Through the coordination with tribes and some educational centers to get
customer contact information, send sms, send emails to introduce services and
find certain customers. .
3.2 Marketing by online newspapers and social media course:
- In the age of multimedia and multi-platform, journalism and e-newspaper are
the easiest way to reach the general public. With the aim of promoting the
service as well as creating trust, helping customers know and remember Ken's
service, hire some famous websites has many views and is trusted by the
community of readers to write articles such as: Online Youth Newspaper, Tuoi
Tre Newspaper, foodie, ...
- Post articles on information pages and student pages of schools around the
Bach Kinh-Xay area, Hanoi: Ăn gì? Ở đâu?, Review đồ ăn Hannoi,… to spread
the Ken's popularity.
3.3 Celebrity endorsement:
- Expand the form of promotion through KOLs: Searching for KOLs based on
criteria: the relationship between the Ken's service and the KOLs, the coverage,
the degree of resonance and KOLs' interaction with customers through
followers, react, share on social networking applications to increase brand
awareness and increase credibility of the restaurant's services.
=> For these reason, we decide to invite youtuber Giang Oi for Ken’s
promotion:
Giang Oi (1991) is one of the most well-known vlogger following a lifestyle
loved by young people. Without tricks, not using too many effects, not showing
off or following trends, her videos still make the mark on the hearts of viewers.
The atractive of Giang Oi is the topic with short, intelligent stories close to
people. Therefore, videos at Giang Oi channel are always up close and
inspiring, just like her desire to become an "online friend". According to those
factors, Giang Oi can easily spread Ken’s popularity to her viewers and also
make-believe for them.
3.4 Viral video marketing: Sometimes just need to take a nap:
- Release Viral video marketing to easily convey service message to customers.
Viral clip will last about 3-5 minutes, the content will relevant to the Ken's
service but created, refreshed by factors such as: trending, funny factors and
high entertainment for attract the customer’s attention. The beginning will be a
process of living and learning of a student without a nap. Because of this reason,
he's always in a state of fatigue and under pressure. After a while, his academic
performance has become worse and worse. One day, he saw the tvc about Ken
and he decided to try the Ken’s service. Thanks for the good service and good
price, his health improved quickly and his learning outcomes become better. A
simple story isn’t bland or boring, but it’s easy to follow and understand.
Consequently, the message of Ken will be spread rapidly.