Team name: 100%

Class code: BC-T321WSB-3

HW number: 1.2

PAIBOC ANALYSIS

MESSAGE 1

In this message, the writer posted a status of advertising the products that are in
stock. By posting this, the seller wants people to know about the service she is selling and
also encourages the customers to purchase her service. The main audience that the seller
is aiming for is the members of this online market group for Tan Binh district. The
sub-target of this message could be the citizens of the Tan Binh district community in
general. The information that the message conveys is that the seller has stocks of frozen
goods such as chicken, beef, pork, fish, squid, etc. She provides a food supply source for
people on the online market. The benefits to the audience, the online market group
members, and maybe the Tan Binh district community, are quite obvious. Firstly, the
online market Facebook group was created in the meantime during a lockdown period.
That is why the audience should place their orders for the frozen goods at the seller's
post. By doing that, they can both maintain their food supply without going outside and
obey the lockdown restrictions.
 However, there are still some objections that can cause trouble to the viewers of
this post and want to order the goods. First, the main worry for Ho Chi Minh City's
citizens these days when ordering online is delivery. The seller only offered the goods
that she had but did not mention anything about how or when the goods would be
delivered. Secondly, there is no information about the sources of those frozen goods, so
there is no guarantee about the quality of the products that the buyers purchase. The
context of this message, as mentioned above, is during a lockdown period due to the
devastation of the COVID-19 pandemic. It results in the fact that people are restrained
from going out and the food supplies are also scarce. The corollary is to do research on
online shopping and pay attention to the seller’s post since it is on a social media
platform.

Granted, the message has been partially successful, and we would like to offer
some methods to diminish the objections. First of all, the seller should have left a means
of contact to make the ordering process easier for the customers. Although they can inbox
the seller through their Facebook account, we believe that there should be a more direct
way, i.e. phone number, to minimize the waiting time for the customers. Following that,
they should provide more details about the delivery and payment methods. Without this
information, the customers may not feel at ease and be hesitant to place the order, so the
seller should make it clear from the beginning of the message. Even though the message
met the 5Cs standard, the post might not have high interaction since it was not
detail-oriented.
MESSAGE 2

The second message is an advertisement from Amazon. The purpose of the

message is to present services and offers to approach more customers. By informing
customers about their rights and offers, the message can lead to a rise in customer online
shopping satisfaction at Amazon, in tandem with their loyalty. The audience of this
message is Amazon’s current customers in particular and the people who are on the social
media platform at the time of the advertisement’s appearance, i.e. the potential customers
in general. The announcement from the post is the exclusive right for Amazon’s users to
purchase goods on their platform, called the Subscribe & Save policy. Customers can
schedule auto-delivery, receive up to 15% off entire orders, enjoy free shipping on auto
delivery, and skip or cancel the order at any time thanks to the policy.

On the other hand, there are some objections relating to the construction of the
post that we would like to discuss. Since there are plenty of competitor e-commerce
websites that also use social media platforms to advertise their services, Amazon should
have designed the advertisement to look more catchy and "clickable". First of all,
Amazon didn't attach any link to the Amazon website, which made the customers quickly
forget about the advertisement because they had no urge to purchase right away. Next, the
image that they used is quite misleading and vague. Amazon tried to show that the
customers’ future selves would want them to go to the Amazon website, but the image
was all blurry and confusing. The context of the message was that Amazon is attempting
to attract more customers with its Subscribe & Save policy on a social media platform.

Granted, social media is an informal context and the message was adequately
concise and comprehensive, but we have some ideas to improve the effectiveness of the
message. First, the image should show the Subscribe & Save policy since it is the main
selling point of the post. This could be more effective in terms of drawing attention from
the customers compared to the basic black and white captions. Second, we would add the
link to the Amazon website so customers would likely make the purchase faster after they
are interested in all of the benefits that such an Internet-based enterprise has mentioned
above. Lastly, the caption of the advertisement indicated that the customers would thank
themselves for shopping at Amazon. However, we would paraphrase it in a more credible
and approachable way, like "You will not regret using Amazon". By doing that, the
customers would be more inclined to trust the brand, because Amazon would be
responsible for their great experience, not themselves.
MESSAGE 3
https://bit.ly/3EuRYYr

The third message is a video about a program at Western Sydney University

(WSU). The purpose of this video is to promote their MBA program and attract students
who aim to pursue master's degrees. It indirectly demonstrates that WSU has a seat
among other prestigious universities around the world and enhances its credibility among
prospective international students. The audience that the video aims at is post-graduates
who desire to study at a higher level. To do that, they need to meet some academic
requirements, such as having a business or non-business-related degree granted by
UEH-ISB and having a 6.0 IELTS certificate, which is tantamount to seventy percent of
the WSU’s English Placement Test.

The given information provides information for those post-graduates, which

consists of why they should choose to study MBA at WSU, the committed outcomes as
well as job opportunities that they could have, the key learning factors of the MBA
course, and the next enrollment with the school’s contacts. WSU has indeed made
significant efforts to give future students a general view of what the MBA course would
be like and to make some persuasive arguments about why the program is a perfect
choice for them. The context of the video has been pretty prevalent, informative, and
widely-approaching since it was posted on the Youtube platform. Additionally, there is a
boost in demand for pursuing MBA courses, so the advertisement has met the market
need.

However, there is still an objection that we would like to point out. Technically
speaking, the editing did not contribute to stimulating the conveyance of information
because it could not make people eager enough to continue watching till the end of the
video. Therefore, the only element that we would like to change is the editing part. The
video was produced by a professional team, so the effects and content are presented
coherently. Nevertheless, we suggest adding some eye-catching effects with some
speaking instead of solely the background music. This tendency tends to keep the
attention spans of viewers, and the voiceover makes them feel like they are interacting
verbally with the school; thus, the corollary is a more lively video.