TO: Gaukhar Yeshenkulova

FROM: Shaimuratova Ayaulym, Alimzhan Bayan.  ITM-2201

SUBJECT: Expressive social media. Week 5    

Social media is a form of digital marketing through which companies and brands interact with
their audience, promote goods and services, and communicate their values and mission. Using
such a mass method of communication, brands can constantly expand their audience and
increase sales. Nowadays, expressive social media is becoming more popular among the global
population. Statistics tell us that 62%, or 4.95 billion people, are using the internet, and this
number is increasing every year by more than 10%.

And here are some of the specific benefits of social media marketing:

 Firstly, it improves the profitability of the business. After all, the most effective tool of
Internet marketing today is the creation of profiles on social networks. The visual
appearance of your profile allows you to promote the product to customers and increase
brand awareness.
 Social media marketing is the most cost-effective way to promote a product. because
you have the opportunity to create countless accounts and profiles for free. However, if
you want to launch a target, it will be inexpensive and will help save a larger budget for
other business expenses.
 The structure of the relationship between the brand and the client. After all, these
platforms allow you to communicate with customers directly, conduct active content,
answer any questions and always be in touch. When consumers see this, they have a
sense of trust. This increases customer satisfaction and brand loyalty. It should also be
noted that satisfied customers seek to spread information about an excellent product or
service, so they write about their impressions and emotions on social networks.

Let's compare social media to television. Of course, this is still true. But I don't think it's
economical. For example, advertising on a certain channel from Monday to Friday costs about
1-2 million, depending on the length of the video. It should also be noted that television is not in
high demand among young people.

In conclusion, expressive social media is the best way to promote your business.
References:

Social Media Marketing for Businesses. (2022, September 3). WordStream. Retrieved October 6,

2022, from https://www.wordstream.com/social-media-marketing

10 Advantages of Social Media Marketing for Your Business. (2018, October 18). Blue Fountain

Media. Retrieved October 6, 2022, from https://www.bluefountainmedia.com/blog/advantages-

of-social-media-marketing