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Social Media Report

Student name

Institutional Affiliation

Instructor

Course title

Due date
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John Moss, Group Digital Director

DBA Media group

Organization address and street…….

Contact name……….

Date ….

Subject: Recommendations based on Leatherby’s usage of Facebook and Instagram

As we discussed among the group members, I analyzed the use of Facebook by Leatherby's and

gave the following recommendation- that the firm needs to sue its social media platform well by

increasing its content an improving the consistency with which it posts information, news and

products to increase the engagement of the users.

Consequently, the first method proposed for the social media strategy is to ensure the

company invests in high-quality creativity of assets sued in posting, updating, and keeping the

Facebook account lively and active throughout. It can equally ensure that with the high-quality

assets, it adjusts its posts based on the current events, and this is one thing that resonates well

with the customers.

This report offers a guide and recommendation on how the company in question can

improve and maximize its social media platforms for better engagement, visibility creation, and

conversion of followers into actual customers who buy and critique the offered products One

important aspect of a company's social media networking is increasing content and continually

being consistent with whatever is posted. This is one of the best ways to maintain a high level of

customer engagement and presence, which are essential for increasing the customers and
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revenues as the social media followers become actual customers. The Leathers 'by the company

needs to increase its social media content and be consistent in terms of what they post. This can

be done in several ways outlined in this report.

Firstly, the company should be more active on its social media platforms, especially its

Facebook accounts. Statistics from research by the Pew Research Center shows that Facebook

has a user base of nearly every age group, whereby the monthly user who is active on Facebook

are nearly 2.85 billion. This is something that Leatherby's Creamery should consider branding

and creating more awareness through. The firm needs to concentrate more on using Facebook to

create its brand image and brand awareness and generate higher leads as it is currently

performing averagely below its potential

This post would have been more captivating if greater graphics and engaging texts were to catch

attention. There could have been greater use of colorations, and they could also have added
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screenshots of the apps and the page and how they look so that customers view the web pages

and navigate.

With very few followers on both platforms, the company should adopt a social media

policy of more consistency and greater presence on Facebook. For example, it needs to educate

the users of the creams on the best way to consume them, the kinds of combinations they can

add, and the possible health hazards and benefits of consuming its products so that it can connect

well with these customers.

Currently, the Facebook platform posts are averaging 40 likes from customers and

between 20 to 30 comments and engagement, showing the branding and the awareness. The

Facebook page is largely dormant, with intermittent posts that do not attract a huge viewership,

following, and very little engagement in terms of likes, etc. This needs to improve, and we offer

recommendations on the same.

An aspect of being consistent with posing and quality of content requires the company to

use better graphics over and over again. With innovation it can hire handlers and web designers

to make better graphics that appeal and catch attention. The graphics that the company has been

using on its social media platforms are not user-friendly and beautiful 1. The firm needs to know

that audiences get pickier and may reject the use of stock images. The company, therefore, needs

to hire more experts to create its captivating images. The firm needs to use tools like Placeit,

Canva, Cello, and Venngage to create beautiful and jaw-dropping graphic images and messaging

that catch the attention and resonate well with the customers and potential customers too. This

1
https://www.socialpilot.co/blog/boost-your-social-media-marketing
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has been noted that the company posts images in bigger sizes of images. The images and

graphics need not to be isolated and worn out like the one below found in the Facebook page.

Leatherby’s needs to adopt an urgent need to check on the most current social media

networking trends and use those tends to improve the content. This includes the up to date

content that helps in the increase of advertising content. For instance, from its Facebook page,

the firm continually posts similar posts with few changes in terms of the latest trends in the

production of milk products. For instance, it could show the customers the current trends in the

cream market, the latest produce, or any technology used to produce and distribute such

products. Given that customers often live new trendy and upcoming stuff posted on the media

platforms, then they can be fascinated and buy more.

The firm can also increase content and improve consistency by using more multimedia.

The other recommendation is that the company needs to make the most and maximize the live
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videos. Today, live videos are getting increasingly popular, so many brands use them to engage

customers. A Livestream survey conducted research found that 80% of the social media

platforms' audiences love watching videos because it gives them more information, steps, and

methods of using products than just post blogs.

This enhances creativity, and the most popular and most loved visuals like videos will

beat a good way to be consistent. We find that on the company's Facebook pages, they do not

post anything new; all they do is post videos with less creative captions and limited use of these

visuals and interesting conversations that captivate the users and increase their preference for the

company. From the Facebook post below, it's clear that in most of the engagements in the two

social media accounts, we have seen that the company is not doing enough to get more followers

and turn the few they have into real value or customers who buy their products.

This picture would have been made more of better quality content and consistent with

what has been posted before to catch the customers' attention. This would have been something

more interesting and eye-catchy, like "we have now gone digital, and now are selling in our

online platforms which would be given the links or the leads to that site so that they view what is

available for their liking.

Being regularly active is one way the firm can increase its social media consistency and

quality of content. For instance, it's advised that the Leathers'by avoid just throwing and flooding

in posts in the media as it does on Facebook; but it needs to post continually, and by doing so,

the firm can effectively keep the customers' attention piqued. Most importantly, the firm needs to

study the timing in which the Facebook platform has high activity if usee8. Targeting times when

there is a high number of potential viewers online is a good strategy for consistency so that
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whenever they are online, they meet creative content like latest arrivals, new products

differentiation, etc., or even new prices, and as such, the customers keep engaged.

This post would be more engaging to the viewers if the company's handlers of social media were

able to answer the responses and the questions in the comments section, something which they

ignored on many occasions.

As earlier recommended, consistency of what types of posts offer greater aesthetic appeal

to subscribers requires paying deep attention to the customer's service. For instance, Leathers 'by

creamery can consistently pay attention to the customers' needs, what they feel is not

manufactured right, defectives or complaints they have needs to be listened to by the company's

Facebook account handlers. This can be effective in helping the company to consistently pay

attention to the attitudes, preferences, tastes, and general talking points that the customers have

over the firm's products. This can only be done if the company consistently maintains to post and

answer the customer's queries. This is something it doesn't do perfectly and needs to be looked

at., and adjusting throats to be directed based on the current events happening in the industry
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Social media consistency and presence can be done by leveraging the trends, posts, and

buzzy content. For example, in today's social media networking strategy, every two days or a few

weeks, a new thing is invented and trends quickly; The company then needs to ask its employees

or junior workers, for instance, whether to join in on the buzz or to make that new thing its own.

That is a good way of consistently being present in the media and showing or leading the others

in boosting brand awareness and helping generate bursts of traffic. Like the one shown here2:

The graphics that the company has been using on its social media platforms are not user-

friendly and beautiful3. The firm needs to know that audiences get pickier and may reject the use

of stock images. The company, therefore, needs to hire more experts to create its captivating

images. This is recommended that the firm needs to use tools like Placeit, Canva, Cello, and

Venngage to create beautiful and jaw-dropping graphic images and messaging that catch the

2
https://www.instagram.com/leatherbyscreamery/

3
https://www.socialpilot.co/blog/boost-your-social-media-marketing
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attention and resonate well with the customers and potential customers to The company should

be informed that if it continues to ignore and fail to use data and tweak non-performing posts

would be good for the firm, as is evidenced on its Facebook pages4.

A key observation from the firm's media marketing tools shows that it's underutilizing the

tools. So that a recommendation based on this is that there is a need to stay on top of the

audience's feeds. This should be done, considering that marketing tools are used daily and not on

some days like the firm is doing5. We propose the use of a wealth of marketing tools that are

efficient and effective in driving viewership and customer engagement, for example,

functionalities like scheduling posts to make, analyze the performance of given marketing

initiatives or campaigns or even marketing plans, to capture any opportunity for growth and to

engage more and more6.

A key tool proposed that can be better placed to rejuvenate the creamery's platform on

Facebook is the SocialPilot tool, which can streamline its social media posting calendar and

schedules on greater than eight platforms 7. This will increase its social media presence from the

current only two platforms to more than 8, incorporating others like WhatsApp, TikTok, Twitter,

LinkedIn, and other emerging ones.

4
Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H. F. (2017). Beyond likes and tweets: Consumer
engagement behavior and movie box office in social media. Information & Management, 54(1), 25-37.

5
Lupo, C. V. (2018). Social media marketing strategies in landscape industry small
businesses (Doctoral dissertation, Walden University).

6
Soegoto, E. S., & Utomo, A. T. (2019, November). Marketing Strategy Through Social Media.
In IOP Conference Series: Materials Science and Engineering (Vol. 662, No. 3, p. 032040). IOP
Publishing.

7
Lupo, C. V. (2018). Social media marketing strategies in landscape industry small
businesses (Doctoral dissertation, Walden University).
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It has been observed that the firm's creation of its brand story and history is wanting and

shallowly done. Therefore, this does not greatly appeal to the outside audience and needs to be

reworded and reworked better. This can be made more appealing with posts like "we offer free

shipping and delivery to a certain distance, or we currently are open in which cities, towns, what

do they offer in which locations and what one cannot find in particular locations based on how

they have come a long way8.

Another way of being consistent and ever present in the social media especially in the Facebook

page is by This will greatly develop a better emotional connection and attachment with

customers between the targeted audience and the brand9.

A good way that the organization can be more consistent and post good quality content is

if it invests in promoting the Facebook media pages. If any firm doesn't promote its social media

platforms, then there is normally no point if having them. It needs to keep promoting the

Facebook page so that more and more people can notice it, and as such, if it dies that consistently

then More people will discover the company and be interested in the products.

As evident on the Facebook page, where there are little evidences of regularly promotion

being done, the company should create a ripple effect by increasing the reach of the Facebook

page by even telling the friends and family members of the owners and loyal current customers

to search for its page, increasing its presence in the media. This has left the firm with very few

followers on social media, and this is seen in the number of followers on Facebook for such a

relatively growing company.

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https://www.instagram.com/leatherbyscreamery/

9
Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H. F. (2017). Beyond likes and tweets: Consumer
engagement behavior and movie box office in social media. Information & Management, 54(1), 25-37.
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Finally, the company should maintain the accounts with the right tools, and the same

tools used for advertising should be minimally changed as customers may lose track and think

that it's a new company and not Leathers'by that they are used to. Changing tolls like colorations

affect consistency and, as such, does not help in pre-planning and pre-scheduling of its posts to

avoid posting irrelevant stuff that does not resonate well with customers and potential viewers.

An aspect of consistency and over-presence that the company is encouraged to do is the

continual issue of customer feedback. This can be done very well by utilizing its Facebook page

so that by keeping in touch with the customers, they can always get any new information as it

comes, for exa0mle, a new change in marketing, prices, quantity supplied, and product features

changes that greatly affect their tastes and consumption of the product in question.

Being ever-present on social media and consistently posting to engage, the company rates

a good number of loyal customer customers. It should be a social media goal of the company to

sue its Facebook account to get customers and cents who are loyal based on what the comply

posts, the services, and the experience they get with the goods. This can only be harnessed with

the use of Facebook, which is always very popular and has huge viewership for any subset of the

targeted populations, even the young ones who are most popular on the social media and the

middle-aged, and a few of the old.

Equally, showing consistency and presence in the Facebook account is not enough but

going all ways to stick to the brand's voice and the aesthetic. The firm needs to know that

consistency is not about the schedule to post pics and information needed by customers but about

ensuring the message is the same across all the networking and marketing channels so that the

customers are not confused with any information that they may find misleading.
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Consistency and presence entail a great deal of tracking what the other competitors are

doing. A competitor's social media presence needs to be investigated and evaluated by the

company, and the results of such evaluation are posed to change the thoughts and perspectives of

customers. Rembert is a competitor for customer share, and so the emphasis should be out on

checking what the others have done, their current trends, prices, and quantities as this helps in

consistently keeping up with the pace of competition so that any new upcoming products that the

other competitors are offering the company can try and offer it better.

References
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https://web.facebook.com/LeatherbysFamilyCreamery/?_rdc=1&_rdr

https://www.instagram.com/leatherbyscreamery/

https://www.socialpilot.co/blog/boost-your-social-media-marketing

Lupo, C. V. (2018). Social media marketing strategies in landscape industry small businesses (Doctoral

dissertation, Walden University).

Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H. F. (2017). Beyond likes and tweets: Consumer

engagement behavior and movie box office in social media. Information & Management, 54(1),

25-37.

Soegoto, E. S., & Utomo, A. T. (2019, November). Marketing Strategy Through Social Media. In IOP

Conference Series: Materials Science and Engineering (Vol. 662, No. 3, p. 032040). IOP

Publishing.