ORGANIZATION AND MANAGEMENT PLAN

3.1 Organization structure

GENERAL MANAGER

ACCOUNTING
OFFICER

SALES MANAGER

CUSTOMER CARE

3.2 MANAGEMENT TEAM

General Manager
The owner of the farm will assume the role of the general manager and will also act as
the personal manager. He will have a direct control of all the operations of the farm. The
manager has acquired knowledge and skills of administering a business and managing
staff.

3.2.1 RESPONSIBILITY AND DUTIES

RESPONSIBITIES
 Day to day management of the farm and its team
 Maintaining safe working practices
 Managing and motivating staff
 Planning for production increase
  Ensuring all aspects of running the farm are met
 Create good communication within and outside the business world.
 Applying healthy and safety standards across the farm
 Planning activities for trainee staff, mentoring and monitoring them.

DUTIES
 He will oversee the decision making in the farm
 Responsible for hiring of new staff in the farm
 Ensure that set goals and objectives of the farm are achieved in time
 Ensure that the farm activities comply with government regulations.

3.2.2 SALES MANAGER

QUALIFICATIONS
 Diploma in sales and marketing
 A minimum of 2 years professional in marketing of chickens products
 Must be well acquainted with latest trends in sales and marketing
 Must be aged between 20-30 years and should be computer literate
 Ability to work both in a team and individual

RESPONSIBILITIES
 Exploring new markets, managing sales operation independently.
 Establishing distribution network and to achieve desired goals by managing the sales
team
 Planning and scheduling salesman assignment to achieve sales target.
 Developing good relation with business partner for attaining preset sales target.

3.3 OTHER PERSONNEL

TITTLE NUMBER QUALIFICATIONS DUTIES
Accounting officer 1  KCSE(B-) Preparation of
 Aged between financial reports.
25-30yrs
 IT/Computer
skills required

Customer care officer 1  Certificate in Respond to customers

customer corresponding in an
relation appropriate manner.
 1-2 years
customer
service
experience Supervision of
Chicken Attendant Preferred feeding and watering
2 of the chickens
At least a certificate in
animal production with
Delivery orders to
specialization
Driver customers.
In chicken
Transporting various
A valid driving license
2 farm products.
with at least 1 year
Farm products
driving experience
Providing security
Security Guard within the farm
KCSE(D+ and above )
Certificate of good
2
conduct
Certificate in security
training from a
recognized institution