Professional Documents
Culture Documents
Patrick Peretti-Watel
ABSTRACT
In contemporary societies, risk culture and risk profiling lead to the stigmatiza-
tion of unhealthy behaviours as ‘risky’. Risk denial theory refers to a cognitive way
to deal with risky behaviours and can be considered as an updated variant of Sykes
and Matza’s neutralization theory. People neutralize the ‘risky’ label using
specific techniques that must be added to those previously enlisted by Sykes and
Matza. This paper introduces and discusses three techniques of risk denial:
scapegoating, self-confidence and comparison between risks. As it is usually
defined and studied as a ‘risky behaviour’, cannabis use provides a relevant
example to illustrate these types of risk denial, thanks to various ethnographic
studies (including Becker’s seminal work on marijuana smokers) and quantita-
tive French data from the 1999 European School Survey on Alcohol and Other
Drugs (ESPAD). In order to deny the ‘risky’ label, cannabis users scapegoat ‘hard
drugs’ users, they emphasize their own ability to control their consumption
personally, or they compare cannabis and alcohol risks. The paper concludes
with suggestions for further analyses of risk denial.
INTRODUCTION
British Journal of Sociology Vol. No. 54 Issue No. 1 (March 2003) pp. 21–42
© 2003 London School of Economics and Political Science ISSN 0007-1315 print/1468-4446 online
Published by Routledge Journals, Taylor & Francis Ltd on behalf of the LSE
DOI: 10.1080/0007131032000045888
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22 Patrick Peretti-Watel
24 Patrick Peretti-Watel
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Denial of injury The delinquent supposes that his acts don’t cause any real
harm or injury (because the victim can afford the damage,
because a theft can be viewed as a borrowing, or because a
gang fighting is a private problem).
Denial of the victim The delinquent considers that his act is rightful since the
victim is physically absent, unknown or abstract, or since the
victim deserves a punishment (as member of a stigmatized
minority or because of past misdeeds).
Condemnation of the condemners The delinquent counter attacks by accusing the very ones
who accuse him, focusing on their motives and behaviours.
Appeal to higher loyalties The delinquent justifies a temporary violation of the laws
because he had to bow to a stronger commitment (family,
friendship . . . ).
Scapegoating This is the oldest way to deny a risk: to draw a border between
the stereotyped ‘them’ (risky people) and ‘us’ (safe people). As indicated
before, the ‘risky’ label should not be reduced to the obvious and morally
neutral result from risk profiling. ‘Them’ often refers to a deviant minority
because such a stigmatization is easier and more meaningful: it makes
possible an attribution of responsibility that transforms risk into blame
(Douglas 1992).2 For example, at the beginning of the 1980s AIDS was first
linked with the ‘four H’s’: Haiti, Hemophilia, Heroin and Homosexuality.
Only heroin users and homosexuals failed to suppress this stigma because
they were too weak to lobby efficiently against stigmatization and not
enough of them conform to dominant values to avoid an attribution of
responsibility (AIDS as a castigation for their ‘immoral’ way of life). For a
given risk, this labelling is neither exclusive nor consensual: young drivers
believe that the older ones are overly cautious and too slow to react, thus
more exposed to road accidents; but according to older drivers the younger
ones provoke many accidents because they are too aggressive on the road
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30 Patrick Peretti-Watel
comparison between risks). This denial of risk could also lead to scapegoating:
this user belonged to a group of musicians in which everybody smoked
marijuana but didn’t drink alcohol and disparaged drinking (they drew a
line between themselves and alcohol-drinkers). But most of the rational-
izations quoted by Becker for occasional or regular smokers deal with the
first value: the self-control imperative. Occasional smokers tried to
convince themselves that they controlled their consumption
Finally, the user, at this point [occasional use], is not using the drug all
the time. His use is scheduled . . . The existence of this schedule allows
him to assure himself that he controls the drug and becomes a symbol of
the harmlessness of the practice . . . The fact that there are times when
he does not, on principle, use the drug, can be used as proof to himself
of his freedom with respect to it. (Becker 1963: 74)
A regular user related that, worried about an eventual addiction, he had
decided to stop smoking for a whole week and achieved it easily: ever since
this success he smoked without anxiety. Another regular user, afraid that
he could be addicted to marijuana as a necessary crutch for psychological
problems, finally considered that he mastered this risk simply because he
was aware of. So occasional and regular marijuana smokers maintained self-
confidence regarding their ability to control personally their marijuana use.
They didn’t deny individual responsibility. It was just the opposite: they
asserted complete mastery of their consumption. They didn’t justify it by
appealing to higher loyalties, by underlining peer pressure: even if peers
played a key role in the process of becoming a marijuana smoker, they
conceived this use as a choice they have made freely. Thus the two remain-
ing techniques of neutralization must be turned down.
32 Patrick Peretti-Watel
Data Source
Data from the French part of ESPAD allow to build a partial quantitative
test for the risk denial theory. This survey took place in about thirty
European countries, from March to May 1999, based on a standardized
questionnaire focusing upon drug uses, behaviours and opinions (Hibell et
al. 2001). In France, the survey was carried out by the Health and Medical
Research National Institute (INSERM). The sampling was set up randomly
according to several standards: level and type of high school, public or
private sector and urban situation. Students individually answered the ques-
tionnaire within the classroom, in the presence of a health professional.
The main part of the sample was aged 14–19 (91.8 per cent, 10,810
students).
This survey provided three types of variables relevant to the present
article: respondents’ drugs use; opinions about people using various drugs
(with three response levels: don’t disapprove, disapprove, strongly disap-
prove); and perceptions of how much people risk harming themselves (no
risk, slight risk, moderate risk or great risk) for various uses and drugs. Five
levels of cannabis use were defined (see Table II).
TABLE II: Levels of cannabis use: ESPAD 1999, students, age 14–19 (%)
No use during the last year 69.9 (n = 7553)
At least 1 time during the last year but not during the last month 8.7 (n = 939)
1–2 times during the last month 7.4 (n = 795)
3–9 times during the last month 6.7 (n = 722)
10 times or more during the last month 6.4 (n = 693)
Missing values 1.0 (n = 108)
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Results
The statistical package SPSS was used to perform a principal components
analysis on the 32 active variables (16 disapproval items, 16 risk perception
items). The first three factors of the principal components analysis
accounted for 52.8 per cent of the total variance. For each of them, Table
III gives a label and factor loading for items for which the contribution to
the variance carried by a factor (CTR) was at least 4 per cent (the average
contribution is 3.1 per cent).
The 11 items retained for the first factor accounted for 65.6 per cent of
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TABLE III: Factor loadings for items included in principal components analysis of
disapproval and risk perceptions toward people using drugs: ESPAD 1999, students,
age 14–19
Factor
Factors and items loading CTR (%)
its variance. They all referred to the disapproval of illicit drugs use,
especially trying them once or twice (except for cannabis use, but with low
factor loading and CTR), and were projected on the same side of the factor
(with negative factor loading). These results reveal a general tendency to dis-
approve of illicit drug use among respondents, whatever drug is concerned:
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TABLE IV: Co-ordinates for cannabis users on the first three factors of the principal
components analysis: ESPAD 1999, students, age 14–19
Level of use Factor 1 Factor 2 Factor 3
36 Patrick Peretti-Watel
or twice also decreased (p < 0.001 for both curves). On the other hand
(Figure II), when the level of cannabis use increased, the proportion of
respondents thinking that people using cannabis take a great risk showed
a marked decline, but the proportion who think that people trying heroin
or cocaine/crack once or twice take a great risk rose (p < 0.001 for both
curves).
The third hypothesis can be tested by looking at the relationship between
cannabis use and risk perception for alcohol drinking, for a constant level
of alcohol consumption. Figure III shows this relationship by distinguish-
ing regular drinkers from others. Among regular drinkers, the proportion
who emphasized the risk induced by heavy drinking (4 or 5 drinks nearly
every day) increased with the level of cannabis use (p = 0.009); but among
other respondents this proportion remained constant whatever the level of
cannabis use (p = 0.873).
Discussion
As expected by common sense, ESPAD data confirm that the more
teenagers use cannabis, the less they condemn this behaviour or consider
it as risky. A general tendency to disapprove of people using illicit drugs is
negatively correlated with cannabis use: as suggested by Becker, cannabis
users were emancipated from the moral standards condemning drug use,
and thus were more tolerant toward drug users in general. But our results
60%
KEY
50%
trying once or
twice cannabis
40%
occasional use
of cannabis
30%
regular use of
cannabis
20%
trying once or
twice heroin
10%
trying once or
twice cocaine
0%
0/last 0/last 1-2/last 3-9/last >9/last
year month month month month
80%
KEY
70%
trying once or
twice cannabis
60%
occasional use
of cannabis
50%
regular use of
cannabis
40%
trying once or
twice heroin
30%
trying once or
twice
20%
cocaine/crack
10%
0%
0/last 0/last 1-2/last 3-9/last >9/last
year month month month month
FIGURE II: Proportion of respondents who consider that people using various drugs
take a great risk, for different levels of cannabis use
also provide empirical evidence for two hypotheses specific to the risk
denial theory. Firstly, cannabis users considered heroin, cocaine or crack
use as more risky than ‘non-users’ (respondents who don’t use cannabis
during the last year) did, and this perception increased with the level of
cannabis use: cannabis users kept the stereotype of the drug addict at a
distance by scapegoating ‘hard drugs’ users. Secondly, among regular users
of alcohol, the risk perception for heavy drinking increased with the level
of cannabis use, whereas this perception didn’t vary with cannabis use
among non-regular drinkers. Cannabis users got rid of the ‘risky’ label
usually put on this drug by comparing cannabis and alcohol: the more they
consumed cannabis, the more they emphasized the risk induced by
drinking alcohol.
With ESPAD data, such a denial of risk was not observed for cigarette
smoking, the damage to health caused by which is frequently underlined by
the French media: adolescents probably found it more relevant to compare
cannabis to alcohol (rather than to tobacco), because both substances have
strong psycho-active effects and can be considered as substitutable (or
complementary) ways to ‘get high’. The ESPAD questionnaire didn’t
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38 Patrick Peretti-Watel
70%
60%
50%
40%
30%
KEY
20%
regular drinkers
10%
other
respondents
0%
0/last 0/last 1-2/last 3-9/last >9/last
year month month month month
FIGURE III: Proportion of regular drinkers and other respondents who consider that
people having 4 or 5 drinks nearly every day take a great risk, for different levels of
cannabis use
include items to test for the second type of risk denial (self-confidence), but
this type provides an explanation to one result represented on Figure I:
among respondents who have used cannabis at least 10 times during the last
month, about 10 per cent believed that people smoking cannabis regularly
take a great risk. How can this 10 per cent be explained? Perhaps the respon-
dents didn’t consider themselves as regular users, or perhaps they sought
risk consciously. However, we can assume that they differentiated between
the risk for ‘people’ in general and the risk for themselves because they
trusted their own ability to master their consumption.7
CONCLUSION
Risk denial theory refers to a cognitive way to deal with risky behaviours,
which can justify a whole lifestyle and must convince the individual himself
before anybody else. In contemporary societies where risk culture and risk
profiling attach a social stigma to unhealthy behaviours, this theory
provides tools to understand how people neutralize the ‘risky’ label by
using specific techniques, distinct from the five ones previously listed by
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ACKOWLEDGEMENTS
40 Patrick Peretti-Watel
far as, according to our habitual modes of connected, self-esteem should increase or
thought and feeling, its component parts remain constant with the level of cannabis
taken in their mutual relations are recog- use. This assumption was confirmed for
nized to constitute a “typical” complex of ESPAD data (Peretti-Watel 2001b).
meaning. It is more common to say 7. In the following comment extracted
correct’ (Weber 1978: 11). from ESCAPAD, an adolescent considered
2. There are scapegoats in the Bible (a alcohol and cannabis as harmful for close
goat is symbolically burdened with the sins relatives, but not for himself, even though
of a human community and sent to death he declared himself a regular user of both
in the desert) and in Greek mythology drugs: ‘In my family two people are drug
(physical and moral stigmata made a addicts: my step-father (alcohol) and my
perfect scapegoat of Œdipe for the Plague brother (cannabis). I use alcohol and
ravaging Thebes: he was a lame foreigner, cannabis but sometimes I stop using them
incestuous and a parricide). for a moment, because I don’t want to
3. This denial cannot be reduced to a become an addict. . . . With my friends, we
whimsical reasoning. It finds a strong smoke cannabis to sleep, to have fun
support from Durkheim (1995), who criti- during parties, or just to relax, for example
cized Quételet’s theor y of the ‘average after sport.’ (Beck et al. 2000: 182).
man’ (defined by statistical means) as far as
it led to a statistical fatalism denying free
will. According to Durkheim (op cit.:
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