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Evidencia 2: Workshop "Distribution Channels": Carlos Munive Rodriguez
Evidencia 2: Workshop "Distribution Channels": Carlos Munive Rodriguez
Negociación Internacional
ficha no. 2282009
Actividad de aprendizaje 4
Vocabulary.
English prepositions.
Mr. White: Good morning, Ms. Susan. Can we start the meeting?
Susan: Of course, Mr. White. I have the options on the board.
Mr. White: That’s good. Remember, we need to choose the most suitable distribution
strategy for our products.
Susan: It’s different from the first one. Only it’s necessary one POS by each
geographic area, no matter if it’s retailer or wholesaler.
Mr. White: I don’t know. I like the first one, but I don’t know how profitable it is.
Hhhhmmm, well. What do you think?
The ‘sales and profit’ approach, which postulates that the larger the
percentage of sales and profit contributed by the source firm, the greater the
target’s dependence on the source.
The ‘role performance’ approach, which assesses the firm’s role performance
in carrying out its role in relation to another company down or up the channel.
Preguntas:
a. Three.
b. Two.
c. Five.
d. Four.
2. Intermediaries make:
a. Process of exchange.
b. Transactions routine.
c. New members.
d. Assortments.
1
Buhalis, D. y Laws, E. (2001). Tourismo distribution channels. Cornwall, Reino Unido: Thomson
Learning.
a. The firm’s role performance.
b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.
CHARACTERISTICS
The hass avocado, also known as the heart fruit due to its similarity to this vital organ
and also called green gold, since due to its great reception it has set aside much of the
income in many countries above even products such as oil.
The high consumption of this has been generated due to the benefits it brings to
people's health since it is rich in natural fats and vitamins E, among others.
It is the best known and commercialized variety. At first it is green; Ripe and ready for
consumption, it is very dark violet, almost black.
With a hard, thick and rough skin, its pulp is yellow and its flavor is similar to that of nuts.
It is a relatively smaller variety than the rest of the varieties that are commercialized, but
with a higher proportion of pulp.
The best time to eat the avocado is the months: June, July, August, September and
October.
COST
2,892 pesos, is the cost of production and transportation of 1Kg of hass avocado to the
port in the United States.
DISTRIBUTION CHANNEL
According to the nature of the product; this being a perishable good, the appropriate
distribution channel is an integrated short channel where the number of
intermediaries is reduced, quality standards are kept, prices are kept and an
estimate is made of the quantity of products to be sold, simultaneously the supply of
the product will be in strategic places (generating greater coverage at the
geographical level) with complementary and / or similar products to meet sales goals
and projections. This distribution channel also guarantees the alliance with
distributors and wholesalers through distribution agreements where the parties agree
to send a specific quantity and the distributor to buy and distribute it, that is, it allows
planning production in advance according to demand. The oretical good or product
DISTRIBUTION STRATEGY
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