BATCH-2020-2022

SEMESTER-2

ASSIGNMENT-2
MARKET RESEARCH
SUBMITTED BY –
MANVITH A 20MBAR0541
E JEEVANA SOWJANYA 20MBAR0527
SANGEETHA.V 20MBAR0502
K.MANOJ KUMAR 20MBAR0606
RAHUL KROVVIDI 20MBAR0047
SUBHITCHA.S 20MBAR0301
Objectives
● To find out the best brand
● To identify the potential
● To identify the brand image
● To understand the wants of the customer on this particular
product
● To know various uses of turmeric
● To explore various uses competitors of product
● To understand the customer needs
● To identify loyal customers of the brand
● To identify the customers reaction on various brands
● To understand the form of turmeric usage (whether in
organic form/capsule form)
Customer Survey on Turmeric Products
Customer survey
1. Name
2. Gender
a. Male
b. Female
c. Prefer not to say

3. age
a. 18 to 25
b. 25 to 35
c. 36 to 45
d. 45 to 55
e. 5 above
 4. which brands of turmeric are you familiar with?
a. MTR
b. Aashirwad
c. Maatha
d. Tata sampan
e. Everest
5. Do you prefer local made/ branded /homemade turmeric
powder?
_______________
6. If you prefer branded turmeric products which brand,
do you buy often?
a. MTR
b. Aashirwad
c. Maatha
d. Tata sampan
e. Everest
f. Other:

7. why are you interested in this particular turmeric

brand?
a. Medicinal Qualities
b. Supplements
c. spice up your food.
d. Beauty purpose

8. How often do you buy turmeric/ particular turmeric

brand?
 a. once a month
b. once every 2 to 5 months
c. once every 6 months
d. never

9. How frequently do you use?

a. very often
b. somewhat often
c. not so often
d. never

10. How often, if ever, do you currently use other,

similar turmeric brands?
a. very often
b. somewhat often
c. less often
d. never

11. Are you aware of the benefits of turmeric powder?

a. Yes
b. No
c. Maybe
12. Have you purchased any type of turmeric in the
past year (capsules, powder, drinks, etc. please indicate
the brand and type.
___________
13. Turmeric powder costs an approx. Rs. 100 to 120
per 500 grams. Do you think turmeric is available at a
fair cost?
a. Yes
b. No
c. Maybe

14. which features do you attract most?

a. Quality
b. packaging and design
c. price
d. organic nature

15. which brands do you suggest for your friends/

Relatives?
a. MTR
b. Aashirwad
c. maatha
d. Tata sampan
e. Everest
f. Other:

16. Availability of Turmeric in the market

a. very often
b. somewhat often
c. less often
 17. How much are you satisfied with the brand you
have chosen?
a. 0
b. 1
c. 2
d. 3
e. 4
f. 5

18. Please feel free to add any other comments.

Mention: __________

Insights:
This questionnaire was created in order to understand the buying
preference of the consumer on a particular product and brand.
Around 52 responds were received and the following insights
were understood:

⮚ Out of the 52 responses it can be found that 46.2% of them

are female and 53.8% is male. From this we can understand
that male is more than male.
⮚ The majority of the age group of the respondent belongs to
18-25 years followed by 25-35 years.
⮚ The most preferred band for the turmeric is MTR that
around 73% of the responders have choose it followed by
aashirwad with 51%.
⮚ It can be understood that the reason for using turmeric is
because it adds spice to the food and also has a good
medicinal qualities.
⮚ We can understand from the responded that the turmeric
product is brought on monthly basis and use it fresh then
that storing for long term.
⮚ The turmeric is used on daily basics on their food as
59.6% of the responders have stated.
⮚ Quality is one of the important features that attract majority
of the consumer to buy the turmeric product.
⮚ We can understand that the product is ready available on
the market as we have received 57.7% of the respondents
supporting the statements.
⮚ The most suggest band for turmeric is MTR followed by
aashirwad.
⮚ Around 36.5% of the resonances are highly satisfied with
the product that they have chosen.
⮚ Homemade turmeric powder is very beneficial as we all
know it has medical values. Like it lowers cholesterol,
boosts the immune system, can clear uveitis etc.
CONCLUSION:

In this chapter the conclusion of the research is presented

including the answer to the research question and suggestions
for the case company, as well as, for further researching of this
topic.
The purpose of this study was to analyze the the buying
preference of the consumer on a particular product and brand.
The aim was to determine what kind of image consumers have
and how aware they are of turmeric brands. Specifically, the
goal was to find out the brand image and brand awareness of
best brand.
It is found that MTR is the clear winner in the research when
compared to other brands in the market whereas ashirwad is
placed next.
MTR is one of the most prominent brands which manufacture
instant foods. Apart from it the restaurant business is also
present till date. The products make difference among the public
due to the quality and price affordability. The above marketing
strategies are the most important pillars upon which the
company is standing.

The customer base for all the products made by MTR is decent
because the items belong to their staple diet. Remarkably, the
places where these products are exported mainly have prominent
South Indian Communities. One of the main reasons why the
company is gaining more importance in the recent years is due
to more people gaining interest in South Indian Foods. Quick
breakfast techniques are one of the main conveniences for any
consumer who does not get much time for making it.
It is found that if the customer is satisfied with the any of the
brand he will stick to the upcoming and the other products of the
brand. Similarly the MTR breakfast products was a instant hit
and customers were ready to purchase the other products as
well.
It is necessary for all the companies, to revise continuously their
product, price, and promotion and place strategies so as to create
and maintain their consumer’s relationships for outwitting the
rivals.

Video:
https://drive.google.com/file/d/1jx1t79o3J3z59zC7dJNgws_UP6
S8Z6c0/view?usp=sharing