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Submitted To: Yavnika Arora Submitted By: Pushpender, Chandan, Sinnu, Mahesh, Deeya, Kapil, Deepesh
Submitted To: Yavnika Arora Submitted By: Pushpender, Chandan, Sinnu, Mahesh, Deeya, Kapil, Deepesh
OLAY
GARNIER
PONDS
EMAMI
FAIR & LOVELY
PARENT COMPANY :HINDUSTAN UNILEVER
SECTOR : FMCH
THREATS
SEVERAL COMPETTIONS IN THE MARKET
LEGAL ISSUES OFTEN HAMPER THE BRANDIMAGE
COMPETITORS
FAIREVER (CAVIN CARE )
NO MARKS (OZONES AYURVDIC )
VICCO
OLAY NATURAL WHITE
PARENT COMPANY = > PROCTER AND GAMBLE
THREATS
AGGERSSIVE COMPETITORS
THREAT OF NEW ENTRANTS
PRICE WARS
GARNIER
• GARNIER IS A MASS MARKET COSMETICS BRAND OF
L’OREAL THAT PRODUCES SKIN CARE PRODUCTS. THE
COMPANY STARED HAS LABOURATOIRES GARINER IN
1904, AND WAS ACQUIRED BY L’OREAL IN THE 1970S.
GARNIER IS SOLD IN NUMEROUS CONTRIES
WORLDWIDE, WITH SPECIFIC PRODUCT LINES AND
CULTURES. IN 2011, GARNIER PARTNERED WITH
TERRACYCLE TO PROMOTE UP CYCLING OF PRODUCTS
CONTAINERS AND THE INTRODUCTION OF
BIODEGRADABLE PRODUCTS.
EMAMI CREAM
• THE EMAMI NATURALLY FAIR HERBAL FAIRNESS
CREAM CONTAIN ACTIVE HERB AND PEARLS. IT
IS 100% HERBAL AS RESEACHED BY EMAMI
HERBAL RESEACH. LIQIVRICE AND REAL PEARLS
SPREAD MELANIN AND PROVIDE SUNCREEN TO
THE SKIN. OTHER RARE HERBS NOURISH THE
SKIN AND PROTECT IT FROM ENVIRONMENT
RELATED POLLUTANTS.
PONDS CREAM
• HISTORY : POND’S CREAM WAS INVENTED IN THE UNITED
STATES AS A PATENT MEDICINE BY PHARANACIST THERMO I
POND EXTRACT A HEALING TEA FROM WITCHES DISCOVERED
COULD HEAL SMALL CUT AND OTHER ELEMENTS THE PRODUCT
WAS NAMED “GOLDEN TRESURE” AFTER THRENODIES ,IT
WOULD BE KNOWN AS “PONDS EXTRACT”.
1910S : BY 1910 ,PONDS WAS A WELL ESTABLISHED BRAND AMONG
AMERICANS. THE POND’S COMPANY BEGIN AN AD CAMPAIGN THAT
WOULD BECOME NOTORIOUS BECAUSE OF THE CELEBRITIES
INVOLVED IN IT. AS A RESULT OF THE CAMPAIGN ,”POND’S
VANISHING CREAM” HAD A 60% INCREASE IN SALES DURING 1915,
AND “POND’S COLD CREAM” HAD A 27% INCREASE.
1920S : BY 1922, SALES OF THE PRODUCTS HAD GONE MANY BELIEVED
THAT SUCH AN EASILY AVAILABLE PRODUCT COULD NOT PERFORM
AS WELL AS OTHER “DESIGNER” PRODUCT. BECAUSE OF THIS
POND’S COMPANY THEN TARGETED ROYALTY ,POLITICIANS AND
PEOPLE OF HIGH CLASS STATUS TO BECOME ADVERTISER FOR THE
COMPANY.
1930S : DURING THE DEPRESSION ERA OF THE 1930S, THE
COMPANY’S BUSINESS SLOWED DOWN SOME WHAT.
HOWEVER THE POND’S COMPANY EXPANDED SLOWLY,
ADDING FACE POWDER AND ANGEL FACE PRODUCTS.
PRODUCT IS AN ELEMENT OF MARKETING MIX
REPRESENTING
THE TAGLINE AND INTANGIBLE ELEMENTS OFFERED
TO THE CUSTOMERS IN ORDER TO SATISFY THEIR
NEEDS.
PRODUCT IS THE MOST VISIBLE COMPONENT OF
MARKETING MIX
OUR PRODUCT , FAIRNESS CREAMS IS A PRODUCT
WHICH IS BENEFICIAL FOR THE SKIN AND MAKES A
PERSON LOOKS FAIRER.
WHICH BRINGS CONFIDENCE TO THE PEOPLE.
IT IS CLASSIFIED AS A COSMETIC PRODUCT WHICH
FEATURES OF OUR PRODUCT
QUALITY PRODUCT
DIFFERENTIATED PRODUCT
AFFORDABLE PRICES
CUSTOMER SATISFACTION
• GLOW UP WOMEN
• FAIRNESS CREAM
• GLOW UP MEN
• FAIRNESS CREAM
• SUNSCREAM
• GLOW UP FACE WASH
• GLOW UP FACE PACK
• GLOW UP MOISTURISOR
• GLOW UP WINTERCREAM
• GLOW UP CLEANSER
Products
PRICE TABLE
Wholeseller Retailer Costumer
Glow up women 60 65 70
Fairness cream
Glow up men 75 80 90
Fairness cream
sunscream 65 70 75
Glow up face wash 40 45 50
Glow up face pack 125 130 140
Glow up moisturisor 70 75 85
CHANNELS OF DISTRIBUTION 2
PRODUCER
WHOLSELEER
RETAILER
CONSUMER
CHANNELS OF DISTRIBUTION 3
WHOLSELLER
RETAILER
CONSUMER
• OUR COMPANY HAS CHOOSEN THE
TWO LEVEL CHANNEL .
• WHERE THE MANUFACTURER SELLS
THE PRODUCT TO WHOLESALER AND
THEN HE SELLS IT TO RETAILER AND
THEN HE MAKES PRODUCT AVAILABLE
FOR THE CUSTOMER.
• IT IS THE BEST WAY TO ENTER INTO
MARKET. AS WE HAVE VERY FEW
FIRMS IN COUNTRY SO IT IS DIIFICULT
FOR US TO SELL PRODUCT DIRECTLY
PRODUCTION
WHOLESALER
UNIT
CUSTOMER RETAILER
• WAREHOUSES IS A STORAGE STRUCTURE
CONSTRUCTED FOR THE PROTECTION OF THE
QUALITY AND QUANTITY OF THE PRODUCTION.
• THE NEED FOR A WAREHOUSE ARISES DUE TO TIME
GAP BETWEEN PRODUCTION AND CONSUMPTION
OF PRODUCTS.
• WAREHOUSING OR STORAGE REFERS TO THE
HOLDING AND PRERESERVATION OF GOODS UNTIL
THEY ARE DISPATCHED TO THE CONSUMER,BY
BRIDGING THIS GAP STORAGE CREATES TIME
UTILITY.
TRANSPORTATION
YOU