FIRST QUARTER

LESSON 1

INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Overview:

This lesson will cover topics on defining communication, explaining

the communication process through models, the means and the ends in

communication, a closer look at media and information, media and

information, and technology literacy: Laying the Groundwork, the danger

of desensitization, what it takes to be media and information literate, and

critical thinking: an important component of MIL.

Learning Outcomes:

At the end of this lesson, the students can:

1. describe the nature of communication and the concepts related to it;

2. identify the similarities and differences of media literacy, information

literacy, and technology literacy;

3. relate critical thinking with media and information literacy in the

production, consumption and transfer of media, and information

products by the society; and

4. identify the characteristics of responsible users and competent

producers of media and information.

Materials Needed:

 Laswell‘s Communication Model

 Shannon and Weaver‘s Communication Model

 Westley and Maclean Model of Communication

 Schramm‘s Model
 Berlo‘s Model

 PowerPoint Presentation

Duration: 4 hours

Learning Content:

Without consulting other sources of information, ask yourself what

the following words mean to you:

 Communication

 Media

 Information

 Technology

 Literacy3