QUESTIONNAIRE

Dear Respondent,

The purpose of this questionnaire is to collect primary data for conducting a study on “Impact of

Social Media on E-Commerce” in partial fulfillment of the award of at BGC Trust University

Bangladesh. This will enable me obtain information to achieve my research objectives. Answers

provided with respect to this questionnaire will be treated as confidential and used for academic

purposes only. Kindly tick (√) where possible or provide responses. Thank you for your

cooperation.

Personal Profile
Gender

Male Female

Age (years)

Less than18 19-‐30 31-40 41-50 Above 50

Marital Status

Married Unmarried

What is the highest level of education completed by you?

Secondary Higher Secondary Graduate Post Graduate

How often do you use the internet in a day?

[ ] 1-2 times a day

[ ] 3-4 times a day

[ ] 5-6 times a day

[ ] more than 6 times a day

How long do you spend on the internet surfing in a session?

[ ] Less than 30mins

[ ] An hour

[ ] 2 hours and above.

Establishing If Social Media Reduces Firms Operating Cost.

Kindly indicate the extent to which you agree or disagree to the following statement by ticking [√]

the option that best applies to you

Strongly Agree Neutral Disagree Strongly

Agree Disagree

Electronic system is cost effective as

compared to the traditional system. □ □ □ □ □

Social media reduces your advertising

expense. □ □ □ □ □

Online purchases have maximized

firms profit considerably. □ □ □ □ □

Social media reaches more prospect

than the traditional system. □ □ □ □ □

Reduced Transportation Cost as

compared to the traditional system. □ □ □ □ □

The Impact of Social Media on Customer Relationship.

Kindly indicate the extent to which you agree or disagree with the following statement by ticking

[√] the option that best applies to you.

Strongly Agree Neutral Disagree Strongly

Agree Disagree

Social media usage creates an

opportunity for customers to interact □ □ □ □ □
with the firm

Requests and complaints sent through

your blog are always welcomed □ □ □ □ □

Requests and complaints sent to your

blog are acted upon immediately to □ □ □ □ □
improve customer relationship.

Social media helps in responding to

the needs of your customers. □ □ □ □ □

Customers are delighted using the

social Blog for their transactions □ □ □ □ □

Customers can access the social

Blog always. □ □ □ □ □

Social media usage improves delivery

services to customers. □ □ □ □ □